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Social media, like PR, is constantly evolving. There was a time where Twitter users were only able to tweet 140 characters or less. The change to 280 characters may seem like it happened eons ago, but we just have to look back to November 2017. Wow, I feel old all of a sudden.

A long-forgotten aspect of Twitter, even before the extended tweet-storms, were the other character limits Twitter imposed. Originally, Twitter handles and photo/video attachments were a part of the 140-character count. While social media platforms are evolving, why aren’t its users following suit? Here are some of the mistakes social media users are still making and how to fix them.

1) What’s the Plan?

Your social media content will succeed only when there’s effort and a plan put into effect. Creating a strategy or schedule for your content will keep your social media channels organized and scattered. It will also give a reason for your followers to tune in and engage. Planning ahead is key; if you don’t, you might be tweeting to an empty followers list.

2) One Size Doesn’t Fit All

On social media, “cookie cutter” content won’t get you far. Always tailor content to fit a particular social media platform. Your followers don’t want to see the same thing plastered across three or four social media platforms. Make sure you’re creating and writing different copy for each of the channels you’re on – your followers will thank you.

3) Respond!

Pressing “tweet” is half of the job. You must interact; I recently tweeted at an organization regarding more information for an upcoming release; it’s been a week and a half and I haven’t heard back yet. Why are you on social media if you’re not social? Always engage! Otherwise, rest assured, your followers will look elsewhere for their answers, including your competitors.

4) Demographics, Demographics, Demographics

Before you hit send on a scheduled post, do you know who you’re trying to reach? Many companies still don’t know their target audience. Before blindly posting a tweet or LinkedIn post, do the research. All platforms offer free analytics tools, that offer a helpful – if just basic – look into who the people that follow your organization are.

If you have tips and tricks of your own, feel free to leave them in the comments below or tweet us at @LibertyComms – we’ll be sure to retweet our favorites!


Vito Gallo

Vito is a Senior Account Executive at Liberty Communications.

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