At Liberty we understand the challenges of running a business. Our services cover a wide mix of disciplines from powerful story telling to influencer engagement and sales enablement and we always focus on driving ROI to make sure what we do for you counts. If you would like to hear more please contact Elena Davidson at firstname.lastname@example.org
Liberty’s Measurement Lab
The latest Global Comms Report carried out by Cision and PR Week revealed that 20% of respondents identified an inability to measure impact effectively as their single biggest comms challenge. At Liberty, measurement is integral to all of our client campaigns. We work with clients from the outset of our engagement to establish what their business objectives are and how they envisage PR supporting them with meeting those goals. We then implement an industry recognised and recommended framework to measure the impact our support has had. If you’d like to read more about Liberty’s approach to measurement and evaluating the impact of PR, you can access our measurement whitepaper here.
tie your objectives to your marketing and PR spend
Liberty’s Creative Studio
Liberty has access to a specialist team of creative experts to help your brand stand out. Ranging from photographers to videographers and graphic designers, we can provide a suite of capabilities to help your brand stay memorable, engaging and bring your corporate story to life.
a team of creative experts for your brand
Liberty’s Storytelling Practice
Liberty has always employed a mixture of talent within the team. This team (made up of former journalists) is totally focused on storytelling with the aim of using their experience to help take your story to the media in the right way. We start with messaging and media training and then provide ongoing programmes of media and analyst relations, influencer engagement, corporate communications and much more. But it doesn’t stop there – we want to learn and evolve so we also take time to use the help from our team of “Liberty friends” (current and practising journalists) to review and critique our messaging and storylines. Working with Liberty will give you the confidence that your brand is delivering the right content in the right ways.
taking your story to the media – the right way
Social and Digital Media
With social media now forming such an important part of a brand’s communication, you need to know your PR support covers both traditional channels and social media. We cover organic social support, paid social outreach, digital advertising management, SEO optimisation, social community management, social crisis management and more!
fully trained across PR and social media
Liberty’s approach to crisis communications comprises an audit of existing reputational vulnerabilities, contingency planning and preparation of processes and materials designed to put the management team in a condition of ‘crisis readiness’. We also offer media training to help prepare spokespeople to handle tough questions not only from the press but also from investors, employees and other important stakeholder groups. Further services include simulation exercises that replicate a crisis breaking and going viral on social and online channels. We also provide on call 24/7 advice and guidance during times of crisis to ensure clients are supported every step of the way. Much of this is delivered in collaboration with our consultant and partner, Adrian Wheeler, author of the PRCA’s Practice Guide ‘Crisis Communications Management.’
crisis plans, training and simulation exercises
Market Intelligence and Insights
The best campaigns are those anchored in insights around the audience(s) you are trying to reach. Our market intelligence and insights team will help you reach those individuals – working out what it is that makes them tick and when. These expert team members create the stats and figures we use to underpin campaigns and generate ideas to help your brand to dominate the headlines. From consumer research to economic modelling, we underpin all of our projects and campaigns with our clients’ messaging in mind. We have relationships with some of the best market research agencies in the business who we brief and manage on your behalf. We will develop audience questionnaires, manage the research in the field, analyse the data, create whitepapers and then suggest a media and influencer strategy that will work for you. Our signature research projects work.
supporting the development of research projects
Experiential Marketing and Event Management
Meaningful relationships with customers start with shared experiences. Today, brands of all sizes recognise the value and power of experiential marketing. Liberty can support with all types of event management and experiential support from exhibitions and conferences through to film, animation and VR. We combine our communications expertise with the technology tools you need to build brand experiences that last long after events have ended.
creating experiences people will remember
Liberty’s approach to branding is based on bringing brand clarity to organisations that are going through transition, growth and development. Whether you are a company going through a merger, a company wanting a brand refresh or are a new entity starting your journey – we can help. We will work with you to define your goals, vision, values and ideas and then work to bring your brand personality to life through inspired, creative design. Nick, our Creative Lead, has been a practising designer for over 30 years developing brand positioning for Vodafone, Qualcomm, HP, Cisco, Viadex, Belcom247, Roth Audio, Fusebox Communications, HGST and many more.
bringing your brand personality to life
Influencer and Analyst Relations
The proliferation of social media platforms has given rise to infinite possibilities for companies and brands to promote their products and services as well as amplify their messages. However, a number of high-profile incidents have caused somewhat of a backlash around the field of influencer relations and threatened to undermine its legitimacy and credibility. At Liberty, we can help you navigate this ever evolving and complex landscape. Whether it’s identifying (or trying to tell the difference) between macro-influencers and nano-influencers, or developing original content that will cut through the noise of inauthentic posts, we can help you maximise the opportunities that exist to transform how key audiences engage with and perceive your brand. This includes reaching the analyst community, who we work with on behalf of nearly all of our current clients.