Liberty On the Line offers an insider view of global PR through the eyes of Liberty. From our latest initiatives to conversations with those in the media, business and public relations, we bring the Liberty Way to your ears.
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An Inside Look at Influencers
28th July 2021
Influencer relations is the wild west of marketing, a seemingly complex and ever-changing industry that’s growing wildly. For episode #5, Liberty On the Line opens the curtain on the process behind influence and how companies can approach building authentic relationships with influencers and their audiences. Joining Liberty’s CEO Elena Davidson for a conversation is Lucy Luke, Strategic Partner Manager at Facebook, Rachel Hurd-Wood, actress and influencer, Catherine Frusher, Client Director at Gleam Futures, and Isobel Selby, Account Manager at Gleam Futures.
The Future of Events
5th May 2021
When we think about the industries most impacted by the pandemic, events are right near the top of the list. For episode #4, Liberty On the Line looks at how this time has challenged even the most seasoned event organizers and those closely involved, how they were able to pivot and thrive, and what’s next for events as we slowly return. Joining Liberty’s CEO Elena Davidson for this lively conversation is Sean Carr, Managing Director at Decisive Media and TelecomTV, Rob Chambers, Managing Director at Total Telecom, and Gareth Batten, Operations and Business Development Manager at Ofilms.
Liberty’s 23rd Anniversary
15th March 2021
As Liberty celebrates 23 years of business, Liberty On the Line looks back at some of our biggest successes, how the PR industry has changed over that time, and offers some predictions on the future of the industry. Joining Liberty’s CEO Elena Davidson and founder Dee Gibbs are B2M Solution‘s CRO Gary Lee, and longtime telecoms journalist Martyn Warwick, now co-founder of Decisive Media and TelecomTV.
Liberty on International Women’s Day
8th March 2021
Here at Liberty, we take every day as an opportunity to celebrate the wonderful women who make our team so special. However, in honour of this year’s theme, #ChooseToChallenge, we wanted to take International Women’s Day as an opportunity to think about the challenges women are still facing, too. Check out this special episode of Liberty On the Line, where we discuss what this day means to us, why it is so important, and what more needs to be done for society to create space for women to lead and create change.
The Liberty Academy
26th February 2021
For our inaugural episode of Liberty On the Line, we discuss some in-depth research Liberty conducted in partnership with Opinium on the impact COVID-19 is having on the career aspirations of Gen Z and Millennials. We are joined by Grace Tulip from Opinium Research; Ingrid Duffin at Queen Mary University; Ali Pilkington from Onward Search and our very own Jasmine Gray and James Meredith from Liberty Communications. We talk about the challenges young people are facing and how businesses can help through programmes similar to the Liberty Academy.