As you’ll no doubt be aware, in June 2016 the UK voted to leave the European Union. Since that time politicians have tried without success to come to an agreement about what that means. The country is divided with a huge percentage still very keen to remain in the EU.
We want to make very clear to all our valued clients and partners that Liberty is very much still proud to operate as a gateway to Europe. The UK is still a country with a fantastic heritage, a hugely successful and growing tech scene and a reputation for some of the best creative industries in the world. Whatever happens in Westminster and Brussels we are proud of what we can achieve and want to make it clear that we are very much open for business.
Crucial to making the most of the future is confidence, and we want to make it very clear that we will continue to collaborate with our European friends. As PR professionals, we have an obligation to be advocating the importance of business as usual. Being meek is not an option so we want to affirm our promise with the same vigour and certainty that you’ll hear from politicians that this is the time for brands to build a reputation as a reliable, secure, present and constant part of people’s lives.
The friend that’s with you through the hard times is the one you want around for the long term – and we very much want to help and support our clients for the long term – whatever Brexit (if it happens) will mean.
If you have any questions or would like to discuss this in more detail please do get in touch!
Dee and Elena