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Tell us a little about your background:

I’ve done PR for a large variety of industries from high tech to consumer, representing some of the world’s top brands such as Oracle, PayPal, Rolls-Royce, Nestlé and Johnson & Johnson.

My work has included strategy and planning, media outreach, event planning and execution, material development, executive communications, content development and crisis communications. I love bringing creative solutions to my work and finding interesting stories to tell for the brands I’ve worked with.

Why are you excited to support Liberty and our clients?

I’m excited to work with Liberty because they are not only smart and good at what they do but they are also genuinely nice people, which is not a given in this field. The clients represent technology that people will be talking about in the future or they offer a unique take on something that is already being done, both of which make them fun to work on.

What are some of your hobbies?

Travel is something that’s very important to me; if there’s an opportunity to explore a new place or visit an old favorite, I’m in! I also love to try new restaurants and I probably watch far more movies and TV shows than the average person.

What was the last book you read or song you listened to?

The last book I read was Elon Musk’s biography, which I thought was fascinating.

What was your favourite top tech trend of the last 20 years?

The smartphone is so ubiquitous that I can’t imagine life without one.

Elena Davidson

Elena is the CEO of Liberty Communications

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