Liberty Comms, the specialist technology communications consultancy, announced today that it has won a brief to support open networking company, Vello Systems, with its expansion across Europe.
The agency will provide integrated communications support to drive recognition for the company with a view to expanding share of voice around its software defined application platform.
With its business critical networking, open flow and SDN specialism, Vello works closely with its customer base to address the need for high availability and performance of critical applications, simplified operations and reduced costs in running a data centre.
Liberty will work with Vello with immediate effect to focus on building brand presence, with activities designed to officially launch the company to the market and demonstrate Vello’s expertise in software-defined architecture.
Jeff Paine, VP marketing, Vello, said, “Software-defined networks (SDN) has become quite a buzzword in recent years but the challenge many companies face is that most SDN solutions have no awareness or control of the underlying network. Vello addresses this shortcoming, making it a business critical investment for many companies; a message we feel is very important to bring to the market.”
Dee Gibbs, managing director and founder, Liberty Communications, said, “The importance of the Vello offering to modern enterprise is undeniable. With so much change to enterprise technology in recent years, fine-tuning the message and being targeted with that approach has become increasingly important. Liberty’s heritage sits firmly in telecoms technology and we will use that experience to help Vello position itself as a key player in the network space, in order to drive business success in the long term.”