There’s a new iPhone. So what?

By 13th September 2013Company Blog

Earlier this week, Apple held one of its famous keynote speeches to announce two new(ish) phones – iPhone 5C and 5S. The 5S is the more advanced of the two, with Touch ID, a 64-bit chip and the new iOS 7 operating system.



Elvis Costello apart, the keynote was met with the expected mixed feeling that comes with any Apple announcement – fans cheering and critics sneering. There is already a lot of discussion about how the new iPhones are no match for existing offerings from the likes of Samsung, HTC and even Nokia. From issues with price to “truly ground-breaking” features, there seems to be as many reasons for critics sneer as there are for the Apple faithful to rejoice


But, beyond the phone wars and the arguments about which phone maker is the most innovative, there is a bigger picture that is often missed – the genius of the innovation we are witnessing at this point in time.


We are so desensitised to the genius of innovation that when a technology has been introduced that allows you to unlock your phone using only your fingerprint,  most of us have barely batted an eyelid (security vendors aside of course!). Even less noise was made when Samsung introduced Face Unlock.


We are living in the second dispensation of the industrial revolution where man-made creations are changing the way the world works and its people interact. We have taken giant strides towards making our world a more comfortable place but unlike the first time around, the excitement levels seem to be a bit lower. Most of it is lost in the “phone maker vs phone maker” debates that are, in truth, no more than cheap attempts at filling column inches and driving website traffic. If we are being honest, even the biggest Apple fan will admit that Samsung has some cool innovation and vice versa.


We need to take a moment, regardless of which side of the phone maker divide we fall on to appreciate the technological revolution we are witnessing and are privileged to have front row seats to. Regardless of whether or not the technologies of the future will make the smartphones of today look like typewriters, we still need to enjoy these moments. They’ll never come back.

Bemi Idowu

About Bemi Idowu

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