The Instant Nature of Communication

Yesterday, I sent a text from California to a colleague in London. Considering the distance (5,468 miles / 8,800 km), I paid close attention to the delivery confirmation, which came almost instantly via iMessage.

 

 

This sparked my curiosity…how fast did that message actually travel?

 

While it’s hard to say for sure, since these tiny bits of data within a computer don’t physically exist, it’s reasonable to assume that such messages travel at near the speed of light…186,282 miles (300K km) per second! Putting that into greater perspective, the speed of light travels at 670+ million miles an hour, and items travelling at this rate, would hypothetically require 1.3 seconds to reach the moon from earth…it might as well be next door!

 

A few decades ago, an equivalent letter could have taken a week or more to travel from California to London, via a mail carrier.

 

Mankind has communicated using largely the same words and grammatical structures for centuries. Today, the QWERTY keyboard layout, which remains hugely popular, has been in use since 1873! So while good things can last a long time, it’s important to be prepared to leverage the modern tools of the times that we live in.

 

Today, the material that we read, write or otherwise create (blogs, tweets, Instagram posts, vine videos, Facebook likes, emails, marketing collateral, ads etc.) are distributed and absorbed at an unimaginable rate. I can see even the grandest science fiction minds of the past being in awe of today’s possibilities!

 

Communication advancements directly impact how we interact with our friends and family…and the same is true in business. Companies of all sizes, can’t afford to exclusively communicate through 20th century tactics in a 21st century world!

 

At Liberty, we believe in and execute, a “follow the sun” integrated communications methodology, where marketing, public relations, social media, web design, etc. are designed and implemented as part of a single consistent discipline.

 

Technology helps us ensure that no matter the time of day, our clients’ messages are promoted and delivered consistently across mediums, in the targeted manner that works best for the markets and influencers that matter most to them!

 

After all, your innovation and information is rocketing at the speed of light, and your message(s) should be aligned to work together to hit the mark and be delivered on time.

About Michael Bingham

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