The expanding Silicon map

Several weeks ago I spotted an article in the FT that highlighted 2013 as the year that New York’s tech start-up community really took off.



Tim Bradshaw went on to include comment from Napster founder and first Facebook president, Sean Parker, who stated that while Silicon Valley feels ‘totally in the clouds’, New York feels more ‘real.’ An interesting theory on a city unlike any other.


Having been a New Yorker myself, it’s nice to see that the Big Apple has become a big city on the global technology map and I can’t help but think about how technology territory has expanded.


When I first started my career in technology PR, my portfolio of clients were all largely headquartered in California. Most of my client calls almost always featured someone at the beginning of the day while others were finishing theirs, and the nerve-wracking continuous triple checking of time zones to ensure that none of these calls, or even worse media briefings, were scheduled in the middle of the night.


The news that one of my clients is relocating its headquarters to Texas, makes me realise that while California remains a major technology hub, many of my current clients today have their head offices scattered across the globe. Its positive to see that technology skills and expertise are now omnipresent and that technology in itself, together with local and national government incentives (like the recent launch of the European Internet of Things grant), is enabling companies, large and small, to grow roots where they are. I can’t help but wonder what the next technology hotspot is likely to be.


There’s no doubt I’ll need to continue relying on my trusty Outlook diary and my WorldTimeBuddy to help me avoid scheduling client meetings and media briefings at half past rude. But, with over a quarter of the London job growth coming from the technology and digital sector, my Outlook diary is remaining upbeat.

Elisabeth Goossens

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