Working in PR we spend a lot of time coming up with great ideas that help tell our clients’ story.
Sometimes they are fun and sometimes they are serious. Occasionally we managed to blend the two. Six Degrees of Kevin Bacon is a meme that virtually every PR in tech-land has tried to use over the last ten years or so but I have never seen anyone do it, or at least enough for me to notice.
This is despite the rise of the internet, the connected home, online collaboration, social networks et al. To put it in to context, I think I first suggested/brainstormed using Kevin in about 1999/2000 having been emailed a link on which I spent many happy an hour trying to get a Bacon Score of more than six.
One of the reasons I like the Six Degrees is that it brings to life the idea that we are all connected or only a few steps away from anyone else on the planet (if you’re on Facebook apparently it’s only 3.74). I believe treated properly this idea can be used with business and consumers alike. It doesn’t take much imagination to see how this could be used to illustrate a business message.
Which is why I am pleased to see this idea being given a prime-time television slot spearheading EE’s new advertising. Hat tip to the team over there and I am sure we will see this idea percolate down to the B2B level. Watch and enjoy:
It just goes to show that there is no such thing as an old idea* as long as you implement it well and it is relevant.
* you’ll probably never hear me suggest a treasure hunt though