QuickPlay chooses Liberty to help grow European presence

By 2nd November 2012 Agency News

QuickPlay Media Inc., the leading provider of cloud-based managed solutions for distribution of premium video to IP-connected devices, today announced that it has hired Liberty Communications, a specialist technology marketing and PR consultancy.

 

 

 

 

Liberty will be working to raise awareness of QuickPlay across Western Europe and promote the company’s managed service offerings and value proposition among large European service providers, mobile operators, and content providers.

 

Following a competitive pitch, Liberty has been tasked with providing ongoing PR support including media and analyst relations as well as driving interest in QuickPlay Media’s end to end managed service solutions across key industry verticals. QuickPlay’s cloud based OpenVideo platform provides companies the most scalable and secure way to deliver engaging multiscreen entertainment experiences. The platform currently manages more than 1.5 million content assets across more than 3,000 content providers, delivering video to all major device platforms.

Nikki Gore, VP of marketing, Quickplay Media, said “Europe is an increasingly important market for QuickPlay so choosing an agency with proven European credentials as well as experience working with challenger brands was crucial. During our first nine months working with Liberty, we have already seen some real traction and had the opportunity to share our story with the wider influencer spectrum. Now, with a busy year ahead and an increased focus on growth, we look forward to building on the solid foundations we have now got in place.”

 

Dee Gibbs, managing director, Liberty Communications, said “The communications industry is all about reputation and the fact that QuickPlay chose Liberty based on our previous work with industry leaders is the ultimate validation of this. As our business continues to develop, we are working with more and more organisations who sit outside of the traditional telecoms space so having the opportunity to build on our mobile broadcast credentials is one we relish.”

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