Procera Networks chooses Liberty to handle Mobile World Congress 2013 for third year running

By 4th December 2012Agency News

Liberty Comms, the specialist technology communications consultancy, today announced it has been appointed by Procera Networks for the third consecutive year to raise visibility of its products, services and partner initiatives in the run-up to, and during next year’s Mobile World Congress (MWC).

 

 

Procera Networks is at the leading edge of network visibility and policy enforcement, empowering mobile operators and enabling new business models. Procera’s solutions provide the most granular real-time visibility and analytics, leading directly to actionable intelligence and the most advanced personalised services to their subscribers.

Mobile World Congress is the single largest event in the telecoms calendar. Last year’s event attracted more than 67,000 visitors including 3,300 members from print, broadcast and online news outlets from across the globe. The GSMA, which represents the interests of mobile operators worldwide, has hired Liberty for the eight consecutive year to manage its onsite media centre and online portal for press registration.

 

Cam Cullen, Vice President Global Marketing at Procera Networks, said: ‘‘Following a successful Mobile World Congress in 2012, Procera has enhanced its market position and brand awareness, and we look forward to conveying a strong thought leadership position further at next year’s event. ‘Having worked with Liberty last year, we have every confidence that it will continue to allow us to broaden the scope of conversation, and remind the media and analyst communities of our full portfolio of expertise in the run up to and during MWC in February.’’

 

Dee Gibbs, Managing Director and Founder of Liberty Communications said: ‘‘We are delighted to be able to work with Procera Networks again. It is a testament to the emphasis we place on client services that Procera have decided to work with us for the third consecutive year; and we look forward to continuing the success and helping them at MWC next year.’’

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