Our winning ways!

By 22nd November 2012Corporate Blog

Last night saw us reach a really significant milestone in our history. We are delighted to have won the 14th annual Media Employer of the Year Award at the W Hotel in London.



The awards, which recognise and celebrate the innovative talent attraction and retention initiatives from organisations within the media sector, was judged by an independent panel who included Martyn Hill, Business Development Manager of Firefish and 2011 winner of Media Employer of the Year; Katherine Varian, Head of HR at Cohn & Wolfe; Bruce Macrae, IIP assessor & owner of Media Network; and Aliya Vigor-Robertson, Managing Partner at Journey HR.


Suffice to say the competition was significant with big names such as Publicis and Total Media all very worthy shortlisted candidates. We gained a significant amount from the whole process (with fantastic support from the team at Pathfinders throughout) but to hear our name called out as the winner was incredible!


For us, it means a tremendous amount. As an agency we are embarking on a significant chapter in the agency’s growth and to know our employee strategy and approach to staff can support this growth is important. It also marks an important personal achievement for our MD, Dee Gibbs who has grown the agency over the last 16 years to what it is today.


As we look to 2013 our top 5 tips for helping other companies in the same position are as follows:


  • Work as a team – you may have brilliant products and fantastic clients, but unless your people are working together as an effective team, your company is unlikely to fulfill its potential.
  • Put a people strategy in place which matches your culture and ethos – Getting the most out of staff is of course a matter of leadership, but in all except the smallest companies it also essential to have a people or workforce strategy in place. Key to our strategy has been understanding the requirements of our organisation as we have grown. That means listening to what our employees and clients say and reflecting the feedback in the support, policies and procedures we have put in place. Equally important is recognising how efficiently our team has been working. You can’t do things alone so having a team that is behind you and working towards the same goals is critical
  • Drive performance – Creating a motivated, loyal and efficient team has been the bedrock to our growth. You need to incentivise and encourage staff though fair and competitive benefits (regularly bench marked), pro-active approaches to training, robust appraisal systems and of course the magic word, thank you. Remembering to take the time to say thank you for a good job well done goes a long way!
  • Recruitment – as with the retention and motivation of existing staff, finding the best people as you grow does come down to competitive salaries, company benefits and opportunities for advancement. But it’s also worth remembering that the way your business presents itself is important. If you wish to attract self-starting, entrepreneurial and creative members of staff, that’s the image that your company should present. Also, don’t forget to get out and about. We live in a small world – knowing people opens doors!
  • Have fun! Work becomes so much more engaging if you not only enjoy the work but also the people who work with you. Take the time to get to know your team and don’t forget the socials – let your hair down and enjoy yourself – especially as the Christmas party time approaches!
Elena Davidson

About Elena Davidson

Elena is the CEO of Liberty Communications.

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