New Year, New Approach – a fresh look at Mobile World Congress

By 7th January 2013Corporate Blog

In 2012, more than 67,000 visitors from 205 countries attended Mobile World Congress – a new record for the mobile industry’s premier event.


MWC Express


This year the venue is changing to accommodate in excess of 70,000 attendees, with more than 3,500 international print, online, broadcast media and analysts expected to participate – that’s a valuable audience for anyone in the mobile space and certainly an opportunity not to be missed! But with so many companies vying for space and media inundated from December onwards with pitches and briefing requests, how can you ensure your voice is heard?


As a PR agency with its roots in the mobile industry, we’ve been representing our clients at Mobile World Congress for more than twenty years. Indeed, for the last eight years Liberty has also been proud to be the GSMA’s agency of record for media management at the event, looking after the needs of the thousands of international press attending. We know that media are pulled every which way at the event and with pressure to cover the big news as it hits, many are less willing to commit to briefing slots, preferring to keep their diaries open for breaking news. In order to get our clients in front of the media they want to meet, we know that we have to make life for the press on the ground easier and take a fresh approach.


Introducing the Liberty MWC Express 2013 – a new way to work with the media


As a result, we have created a compelling new strategy to drive press briefings and cement long-term relationships between our clients and their target media. The Liberty MWC Briefing Express combines the necessity of travelling to Barcelona for the Congress with the opportunity to deliver key messages, company updates or news to the media that matter before the noise of MWC truly kicks in. More importantly, it provides Liberty’s clients with the opportunity to brief and develop long-term relationships with some of Europe’s leading technology press.


The Express will commence its journey in London, stopover for lunch in Paris, and then move onwards to Perpignan, France, while clients can spend time briefing the media. After an overnight stay in a 5-star Perpignan hotel and a relaxed media dinner, the journey will culminate the following morning when the train departs for Barcelona on the last 2-hour leg of the journey. On arrival in Barcelona, Liberty will provide the media with their press passes and transfer them to their boutique hotel for three nights’ stay for the course of MWC2013.


We’ve already secured a number of tier one technology journalists for the journey – contact us today to find out more about who they are and to get a tailored quote to join us on board! Email or call +44 207 751 4444.

Jen Hibberd

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