mobileSQUARED selects liberty. to launch MCT

By 4th April 2011Agency News

Mobile research analyst firm mobileSQUARED has selected liberty, a leading technology PR and Marketing agency, to launch Mobile Consumer Trends (MCT). MCT is a dynamic database which provides granular data and forecasts on consumer usage habits towards the mobile internet, mobile apps, mobile commerce, opt-in messaging, and mobile advertising reach and engagement throughout the US and UK. liberty has been selected for its expertise of the technology and mobile marketing industry to launch MCT in the UK and US to help brands and agencies with the planning and execution of truly targeted mobile marketing campaigns.


MCT provides business critical information by offering 18-month rolling forecasts identifying the actual number of mobile consumers active in each area, searchable by device type, gender, age, geography and socio-economics as well as ethnicity in the US. The database contains historic information going back to 4Q2009 and is updated every quarter with proprietary consumer market research conducted by mobileSQUAREDs research partner Lightspeed Research. Currently, MCT contains over 1.4 million separate data points covering the US and UK, with almost 90,000 new data points being added every quarter.


liberty will engage with leading UK and US marketing titles to promote the new tool on behalf of mobileSQUARED. With libertys help, the company can expect to see its MCT tool being promoted to the most important marketing and telecoms press, securing positive press coverage and raising awareness of the tool along the way.


Dee Gibbs, joint managing director of liberty commented, liberty has enjoyed a close relationship with mobileSQUARED for a number of years. We are pleased to have been selected by the firm to launch such a comprehensive tool that will help those wanting to engage with mobile consumers. Our long standing work with the Mobile Marketing Association is testament to our expertise and experience within the mobile marketing industry.


Nick Lane, chief strategy analyst of mobileSQUARED says about the appointment, liberty was a natural selection to help promote our new Mobile Consumer Trends tool. Over the years, we have worked closely with the company on a number of projects on behalf of its clients and know the company to be highly capable, professional and likeable.


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