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# Liberty Communications

The future of technology communications

## Sitemaps

- [XML Sitemap](https://www.libertycomms.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [blog listing](https://www.libertycomms.com/?page_id=73)
- [Global State of Media Report](https://www.libertycomms.com/global-state-of-media-report/) - Cision recently released its 14th annual Global State of the Media Report, which provides feedback from more than 3,000 journalists in 17 markets around the world. Here are some of the key takeaways: Maintaining credibility (27%) was cited as the biggest challenge for journalists in the last 12 months, with lack of staffing and declining
- [Portugal’s startup ambitions go deep tech at SIM Conference 2026](https://www.libertycomms.com/portugals-startup-ambitions-go-deep-tech-at-sim-conference-2026/) - This year’s SIM Conference in Porto sent a clear message: Portugal is no longer positioning itself as an emerging startup ecosystem, but as a global innovation hub - and deep tech is central to that ambition. The announcement of “Tech Foundry Portugal - Deep Tech Edition” by Secretary of State for the Economy João Rui
- [Portugal’s Startup Ecosystem Comes of Age as SIM Returns for Year Three](https://www.libertycomms.com/portugals-startup-ecosystem-comes-of-age-as-sim-returns-for-year-three/) - As the SIM Conference returns to Porto this week for its third year, there’s a real sense of how much Portugal’s wider startup ecosystem has evolved since the event first launched. What was once viewed as an emerging startup destination is now increasingly recognised as one of Europe’s most talked about innovation hubs. SIM -
- [The Mobile Network Innovation Summit: From Innovation to Execution](https://www.libertycomms.com/the-mobile-network-innovation-summit-from-innovation-to-execution/) - If day one of the Mobile Network Innovation Summit focused on challenging the prevailing belief that telcos are ‘bad’ at innovation, then day two brought a more practical lens to the discussion around what it actually takes to scale innovation in an industry shaped by long investment cycles, complex procurement structures, and infrastructure dependency. The
- [Are telcos ‘bad’ at innovation?](https://www.libertycomms.com/are-telcos-bad-at-innovation/) - There is a prevailing belief that telcos are ‘bad’ at innovation. Exploring and challenging this viewpoint is one of many reasons why the Mobile Network Innovation Summit from The Mobile Network was formed, bringing together operators, investors, innovators and major vendors. The inaugural event, kicking off today at the Allianz Stadium in London, promised to
- [MWC 2026 Day 4: The week that moved the industry forward](https://www.libertycomms.com/mwc-2026-day-4-the-week-that-moved-the-industry-forward/) - The final day of MWC 2026 reinforced the week’s overarching narrative: the transition from AI-adjacent innovation to AI-native deployment across networks, devices and services. This shift was also reflected in the 2026 GLOMO Awards, which introduced six new award categories including ‘Best AI-Powered Network Solution’ and ‘AI-Enabled Customer Experience’. Across the week, the story evolved
- [MWC 2026 Day 3: Connectivity, AI and the Rise of Robotics](https://www.libertycomms.com/mwc-2026-day-3-connectivity-ai-and-the-rise-of-robotics/) - Day 3 at MWC feels a bit more ambitious, as conversations shift from bold innovations to practical deployment. After yesterday’s focus on strengthening infrastructure foundations and coverage, today’s headlines highlight how those foundations are being put to work: from AI-driven networks to enterprise satellites and even humanoid robots in stores. Enterprise connectivity goes orbital All
- [MWC 2026 Day 2: Coverage, Competition and the Road to 6G](https://www.libertycomms.com/mwc-2026-day-2-coverage-competition-and-the-road-to-6g/) - Day two of MWC 2026 feels a bit more grounded. After yesterday’s heavy focus on AI economics and accountability, today’s headlines lean into infrastructure and coverage. It seems that as the days go on, the common thread is less ‘bold transformation’ and more ‘strengthening the foundations’. vRAN moves from theory to expectation Vodafone and Samsung’s
- [MWC 2026: The AI-Native Telco Era Begins](https://www.libertycomms.com/mwc-2026-the-ai-native-telco-era-begins/) - Mobile World Congress (MWC) 2026 has opened in Barcelona with a more measured tone than previous years. If 2025 was about optimism and scaling GenAI pilots, day one of this year’s show suggests the industry is moving into a more complex phase: operationalising AI, defining ownership of intelligence, and defending its workforce impact. AI is
- [CES 2026: When the Future Got Tangible](https://www.libertycomms.com/ces2026_weekrecap/) - CES 2026 did not feel subtle. Bendable screens. Paper thin televisions. Robots that move, react, and respond. Cars that think. Gadgets that learn. AI that no longer sits behind glass but operates in the real world. As Nvidia CEO Jensen Huang put it, the “ChatGPT moment for physical AI” has arrived. And after a full
- [CES 2026, Day 2: AI Steps Off the Screen](https://www.libertycomms.com/ces2026_day2_recap-2/) - If Day 1 was about momentum, Day 2 was about motion. With the show floors open and crowds moving, CES 2026 quickly shifted from keynote ambition to practical application. Robots, assistants, health tech, and automation were not side attractions. They were the main event. The message was consistent. AI is no longer something you interact
- [CES 2026, Day 1: Big Chips, Bigger Robots, and a Familiar Pattern](https://www.libertycomms.com/ces2026_day1_recap/) - Day 1 at CES 2026 followed a familiar script. The biggest names in tech showed up with serious announcements. The press releases were loaded with specs. The keynotes were packed with ambition. And yet, as always, what people talked about most wasn’t the silicon. It was the spectacle. Nvidia, AMD, and Intel all used the
- [CES 2026: Where the Next Year of Tech Gets Decided](https://www.libertycomms.com/ces2026_preview/) - CES has always been useful for one big reason. Scheduled this week, at the very start of the year, it shows you what the tech industry wants the year to be about. Not everything unveiled here matters. A lot of it won’t ship. Some of it won’t land. But patterns do emerge, and CES 2026
- [What a San Francisco Fintech Networking Night Revealed About the City’s Next Chapter](https://www.libertycomms.com/what-a-san-francisco-fintech-networking-night-revealed-about-the-citys-next-chapter/) - San Francisco has never lacked ambition, capital, or ideas. What has shifted over the past few years is how, where, and why people in tech and finance come together. That shift was on full display at the recent San Francisco Tech & Finance Networking Event, held at Skylark in the Mission. On the surface, it
- [Newsrewired 2025: Lessons From The Newsroom](https://www.libertycomms.com/newsrewired-2025-lessons-from-the-newsroom/) - If Newsrewired 2025 made one thing clear, it’s this: the value and importance of original journalism has never been higher. But the rules of engagement among publishers, platforms, creators, and AI are being rewritten in real time. That shift has huge implications for how organisations build trust, tell stories and work with the media in
- [Wales Tech Week 2025: AI and Wales’ growing Tech voice](https://www.libertycomms.com/wales-tech-week-2025-ai-and-wales-growing-tech-voice/) - I spent the start of this week at Wales Tech Week, and what stood out wasn’t the size of the event; it was the tone. The conversations were grounded, thoughtful and very much centred on people. AI was everywhere, but the focus wasn’t on the spectacle. It was on the impact. As someone who’s worked
- [Web Summit 2025: The week Lisbon becomes the centre of the tech universe](https://www.libertycomms.com/web-summit-2025-the-week-lisbon-becomes-the-centre-of-the-tech-universe/) - Lisbon was buzzing this month, with over 71,000 people pouring into the city for Web Summit 2025. In its tenth year in Lisbon, the event was bigger, louder, and more globally connected than ever. The city saw founders, investors, policy-makers, journalists, creators and the simply innovation-curious come together to discuss the latest in the world of
- [IGEL Now & Next 2025: Ushering in a new era of EUC and Endpoint Security](https://www.libertycomms.com/igel-now-next-2025-ushering-in-a-new-era-of-euc-and-endpoint-security/) - The 2025 edition of IGELs’ Now & Next conference saw several hundred attendees gather at the Congress Center Frankfurt, Germany, for a packed agenda at an event growing in recognition as the epicentre of cybersecurity and End User Computing (EUC). With deep-dive sessions tailored for key industries including Healthcare, Financial Services, Government, Retail, Transportation and
- [Staying Human in an AI World - Lessons from Tricentis Transform London](https://www.libertycomms.com/staying-human-in-an-ai-world-lessons-from-tricentis-transform-london/) - This week, we were lucky enough to have the opportunity to attend Tricentis Transform London, a client event exploring AI-driven software development and testing innovation. The event was buzzing with energy, ideas, and a clear sense that we’re standing at a turning point in how technology shapes enterprise. At the end of day two, Zack
- [Liberty partners to launch new report exploring the impact of AI on the UK tech industry](https://www.libertycomms.com/liberty-partners-to-launch-new-report-exploring-the-impact-of-ai-on-the-uk-tech-industry/) - These past few months have been a busy time at Liberty towers, culminating with the delivery of a special event just last week to announce the launch of a brand new report exploring the impact of AI across the UK tech industry. Launched and delivered in partnership with Tech Funding News and Vanson Bourne, the
- [One year on: What the CrowdStrike outage taught us about crisis comms](https://www.libertycomms.com/one-year-on-what-the-crowdstrike-outage-taught-us-about-crisis-comms/) - A year ago this month, the business world received a stark reminder of just how fragile our interconnected systems can be and how quickly a technical problem can escalate into a reputational crisis. In July 2024, a faulty software update from CrowdStrike’s Falcon platform inadvertently triggered one of the most significant IT outages in recent
- [From Hype to Infrastructure: Learnings from AI Summit 2025 for B2B Tech Brands](https://www.libertycomms.com/from-hype-to-infrastructure-learnings-from-ai-summit-2025-for-b2b-tech-brands/) - As The AI Summit London 2025 wrapped up this week, it was clear that, as an industry, we’re no longer just talking about AI innovation; we’re now talking about AI industrialisation. Across two packed days of programming at Tobacco Dock, the Summit showcased how AI is transitioning from experimentation to serious business infrastructure, with the
- [London Tech Week Day 1: AI Takes Centre Stage](https://www.libertycomms.com/londontechweek2025_day1/) - London Tech Week is more than just technology showcase—it reinforces London’s status as a global tech leader and a hub for future innovation, business development, learning and career pathways. This year’s event started today drawing over 30,000 attendees from 125 countries. Perhaps unsurprisingly, the opening day focused on AI welcoming Prime Minister Keir Starmer to
- [London Tech Week Day 3: Responsibility, Climate Tech and What Jeff Goldblum Can Teach Us About AI](https://www.libertycomms.com/londontechweek2025_day3/) - Day 3 of London Tech Week finished strong, wrapping up a packed week of keynotes, panel discussions, seminars and networking with one clear message: responsibility isn’t a barrier to innovation, it’s an integral part of it. While Day 2 on the Impact Stage focused on health tech, the final day shifted to another urgent issue
- [London Tech Week Day Two: AI for Good, Cyber Debates, and a Skills Wake-Up Call](https://www.libertycomms.com/london-tech-week-day-two-ai-for-good-cyber-debates-and-a-skills-wake-up-call/) - Kicking things off on day two of London Tech Week 2025, the morning keynotes brought together Jean Innes, CEO of the Alan Turing Institute, and Matt Clifford, AI advisor to the UK government, for a sobering yet hopeful conversation. AI isn’t just about growth, they argued - it’s about bringing people with us. A people-first
- [10 Years of Tradebyte ECD: Unified Commerce, Shared Vision and a Few Extra Puddings](https://www.libertycomms.com/10-years-of-tradebyte-ecd-unified-commerce-shared-vision-and-a-few-extra-puddings/) - This year marked a decade of Tradebyte’s ECD conference in Munich. Renowned for its focus on digital commerce, big-name speakers and late-night dancefloors, the ECD has become a central fixture in the DTC calendar. I’d heard plenty from my colleague Jen about the panels, the people and the party, so I was excited to find
- [Newsrewired 2025 Recapped: Navigating the Future of Journalism](https://www.libertycomms.com/newsrewired-2025-recapped-navigating-the-future-of-journalism/) - Journalism.co.uk’s new managing director, Marcela Kunova, kicked off the 34th Newsrewired conference in London this week with a powerful reminder of the core mission of media organisations: to inform, inspire, and empower. But as emerging technologies and shifting audience preferences reshape the media landscape at an unprecedented pace, how can digital publishers stay true to
- [SIM Conference 2025: Women in Tech, Advice from VCs for Startups, and big growth from 2024](https://www.libertycomms.com/sim-conference-2025-women-in-tech-advice-from-vcs-for-startups-and-big-growth-from-2024/) - Day 2 of the SIM Conference (Startups & Investment Matching) 2025 edition kicked off on the Startup Stage with an update that some 2,500 connections were made the previous day. With an emphasis on facilitating positive discussions and interactions between founders and investors in a relaxed environment, SIM certainly appears to be delivering on its
- [SIM Conference 2025: The Power of PR, the future of Defence Tech, and how to win over VCs](https://www.libertycomms.com/sim-conference-2025-the-power-of-pr-the-future-of-defence-tech-and-how-to-win-over-vcs/) - The second edition of the SIM Conference (Startups & Investment Matching) organised and hosted by Startup Portugal kicked off today, again held in the beautiful and vibrant city of Porto. Building on the success of the inaugural event last year, guests were welcomed by António Dias Martins, Executive Director of Startup Portugal. António, who recently
- [The Power of Community](https://www.libertycomms.com/the-power-of-community/) - “Equality is not a privilege, it's a right.” Last week, as part of our commitment to the Keep Working for Change programme for International Women’s Day, the Liberty team was lucky enough to pledge our time to a series of charities supporting diversity in some way. It has seen our team support families living in
- [What I Learned When I Asked For Help](https://www.libertycomms.com/what-i-learned-when-i-asked-for-help/) - When I set out to organise a collection for Crawley Open House to mark International Women’s Day, I thought I was simply gathering essential supplies for those in need. What I didn’t expect was to learn so much about the kindness, generosity, and deep sense of community that exists around me. Crawley Open House is
- [It takes a village to raise a child](https://www.libertycomms.com/it-takes-a-village-to-raise-a-child/) - In recognition of International Women’s Day 2025, the Liberty team was given the opportunity to support the Keep Working for Change initiative founded in 2023 by Canela, one of our Liberty Worldwide partners. This saw team members dedicate a day away from the laptop, emails and Slack to give back to a charity of our
- [It’s a wrap! MWC 2025 closes its doors and reflects on another year of telecoms innovation](https://www.libertycomms.com/mwc2025-wrap/) - As the final day of MWC 2025 draws to a close, we reflect on the big news from the last day. Last night played host to the “Oscars” of the telecoms industry – the Glomos. With the awards celebrating their 30th year, the event didn’t disappoint with 33 awards announced across seven categories. The full
- [MWC Day Three: Innovation, Inclusion and Ingenuity, Oh My!](https://www.libertycomms.com/mwc-day-three-innovation-inclusion-and-ingenuity-oh-my/) - It’s day three at MWC 2025 and breaking the back of this year’s event was another jam-packed schedule of announcements, panel talks and industry recognitions with innovation and inclusivity at the fore. Key announcements To kick off, SK Telecom announced a strategic partnership with Schneider Electric to drive the global expansion of AI data centres.
- [MWC 2025 Day Two: AI Dominance, Super App Nostalgia, and the Green Tech Shift](https://www.libertycomms.com/mwc-2025-day-two-ai-dominance-super-app-nostalgia-and-the-green-tech-shift/) - Day two of MWC 2025 in Barcelona has kept the AI train rolling. Big players have announced ambitious partnerships and innovations that could shake up the industry. AI everywhere, all at once AI continues to be a major theme. One standout announcement is the news that AMD, Cisco, Nokia, and Jio Platforms are teaming up
- [MWC 2025: Optimism, Challenges, and the Central Theme of AI](https://www.libertycomms.com/mwc-2025-optimism-challenges-and-the-central-theme-of-ai/) - Mobile World Congress (MWC) 2025 in Barcelona has kicked off with a wave of optimism, bolstered on Friday last week by the launch of PwC's Global Telecoms Outlook. The report projects global telecoms revenues to rise at a compound annual growth rate (CAGR) of 2.9% through 2028, adding approximately $200bn in incremental revenue. Despite challenges
- [The Week of DeepSeek: What does the Arrival of DeepSeek mean for PR?](https://www.libertycomms.com/the-week-of-deepseek-what-does-the-arrival-of-deepseek-mean-for-pr/) - The fast moving world of AI has not been without its share of drama but last week saw arguably the biggest development since the launch of ChatGPT. It started on Monday morning when US tech stocks tanked following the arrival of the newest kid on the block, Chinese tech company, DeepSeek. Whilst DeepSeek has been
- [Davos 2025: Collaboration for the Intelligent Age](https://www.libertycomms.com/davos-2025-collaboration-for-the-intelligent-age/) - It’s that time of year again when thousands of leading global figures from politics and business (and the occasional celebrity) have made their way to a small town in the Swiss Alps for the Annual Meeting of the World Economic Forum. Given the seemingly endless conversation around AI, it’s no surprise that theme of Davos
- [CES 2025 Day 2: More Game-Changing Tech Unveiled](https://www.libertycomms.com/ces-2025-day-2/) - Day 2 of CES 2025 kept the momentum going, showcasing tech that impressed, inspired, and reimagined the everyday. Here’s what stood out for us. Anker’s Ultimate Power Bank: Featuring a 27-inch retractable USB-C cable and 165W charging power, this power bank can juice up four devices at once. With a 25,000 mAh capacity, it’s powerful
- [CES 2025 Day 1: AI TVs, Rollable Screens, and Tech That'll Blow Your Mind](https://www.libertycomms.com/ces-2025-day-1-2/) - CES 2025 kicked off yesterday in Las Vegas, and the innovation floodgates are officially open. Here's a few companies and products that grabbed the spotlight on Day 1: Samsung unveiled AI-packed Neo QLED 8K TVs, JetBot 2.0 Vacuums, and smart fridges designed for seamless connected living. NVIDIA brought the gaming heat with GeForce RTX 40
- [CES 2025: The Way Too Early Highlights](https://www.libertycomms.com/ces-2025-day-1/) - The excitement is real—CES 2025 is here! CES is poised to deliver on innovation, surprises, and big industry moves. Here's a quick rundown of what's catching our eye: Top Highlights: AI Takes the Spotlight: From conversational bots to advanced robotics, AI is everywhere at CES 2025. Highlights include Samsung’s AI upscaling for better picture quality
- [Now That’s What I Call Tech: 2024](https://www.libertycomms.com/now-thats-what-i-call-tech/) - As we bring 2024 to a close, it’s the perfect time to reflect on another busy year in the world of tech filled with innovation, change, and the inevitable missteps that come with progress. From self-driving cars to generative AI, and from social media upheavals to issues of regulation and privacy, we polled our team
- [PR-ogrammed for the future: what 2025 holds for communications](https://www.libertycomms.com/pr-ogrammed-for-the-future-what-2025-holds-for-communications/) - As we approach 2025, PR and Comms professionals wonder which new trends will reshape the way organisations connect with the world. With new technologies shaking up the game, and audiences expecting more authenticity than ever, the rules are changing fast. This isn’t just about keeping up - it’s about redefining the rules entirely. So, what’s
- [A day at the Great Telco Debate: where the future of telecoms takes centre stage](https://www.libertycomms.com/a-day-at-the-great-telco-debate-where-the-future-of-telecoms-takes-centre-stage/) - The Great Telco Debate never disappoints with its ability to bring the brightest minds in telecoms together to challenge assumptions, spark ideas, and confront the big questions shaping the future. This year’s gathering in London was no exception, bringing sharp debates on everything from 5G and 6G investments to the practical applications for telco AI.
- [AWS re:Invent 2024: Big Moves in AI, Security, and Cloud Tech](https://www.libertycomms.com/aws-reinvent-2024/) - Las Vegas was buzzing this week as AWS re:Invent 2024 took center stage. Blockbuster announcements reminded everyone why Amazon continues to lead the cloud revolution. From generative AI advancements to smarter security and cloud tools, this year’s event wasn’t just about tech but about opening new doors for business. Generative AI Steals the Show If
- [Blue Skies Ahead? How Bluesky is Changing the Forecast for Social Media](https://www.libertycomms.com/blue-skies-ahead-how-bluesky-is-changing-the-forecast-for-social-media/) - Bluesky is having its moment. Since the U.S. election earlier this month, the platform has seen a remarkable jump in users, growing from 13 million to over 18 million seemingly overnight. It’s not just the numbers that stand out—it’s a larger narrative on a shifting and splintering social media landscape. In an era dominated by
- [AI Awards & Summit 2025: Celebrate Excellence and Lead the Charge in AI](https://www.libertycomms.com/ai-awards-summit-2025-celebrate-excellence-and-lead-the-charge-in-ai/) - AI is reshaping the world, and there is no doubt that we’re all a part of a revolution. Indeed, a recent study by PwC forecasts that AI could contribute $15.7 trillion to the global economy by 2030, amounting to a 26% uplift in GDP for local economies. The use cases and capabilities for AI across
- [Reflections from TechCrunch Disrupt 2024: The Evolving Pulse of Tech](https://www.libertycomms.com/reflections-from-techcrunch-disrupt-2024-the-evolving-pulse-of-tech/) - TechCrunch Disrupt 2024 returned to San Francisco, pulsating with ideas, innovations, and ambitions that mirror the evolving landscape of global tech. Disrupt has become more than a stage for product launches; it’s a space where the tech industry’s sharpest minds, newest startups, and boldest investors gather to question assumptions, envision the future, and build on
- [MWC Las Vegas 2024: A Glimpse into the Future of 5G and AI](https://www.libertycomms.com/mwc-las-vegas-2024-a-glimpse-into-the-future-of-5g-and-ai/) - This past week, the global tech community gathered in Las Vegas for Mobile World Congress (MWC) Las Vegas 2024, showcasing the latest advancements in mobile technology. Over three days, more than 250 exhibitors, including major players like Nvidia, Salesforce, and UScellular, highlighted how 5G, artificial intelligence (AI), and edge computing are driving the future of
- [Kamala Harris and her views on the tech industry](https://www.libertycomms.com/kamala-harris_tech/) - The 2024 US presidential election has had more than its share of surprises, including President Biden's latest decision to withdraw. As of this writing, Kamala Harris is the leading candidate to replace him as the Democratic nominee, so we decided to take a look at her past views on technology. Silicon Valley has historically been
- [Understanding Today's Media: Industry Insights from Top Journalists](https://www.libertycomms.com/understanding-todays-media-industry-insights-from-top-journalists/) - Earlier this month, Cision revealed the findings of its 2024 State of the Media report. The report - now in its 15th year - surveyed more than 3,000 journalists worldwide to better understand their greatest challenges, top priorities and what they mean for PR professionals. To dig deeper, Cision held a webinar with a panel
- [London EdTech Week: Building the skills of tomorrow](https://www.libertycomms.com/london-edtech-week-building-the-skills-of-tomorrow/) - Only a few weeks ago, London Tech Week concluded with booming applause, attracting 45,000 visitors and becoming the biggest and hottest tech event of the year. Hot on its heels came London EdTech Week 2024 - celebrating the capital's dynamic and innovative education technology scene. First started in 2017, London EdTech Week attracts more than
- [San Francisco: Tech vibrancy in Silicon Valley's heart](https://www.libertycomms.com/san-francisco-tech-vibrancy/) - San Francisco, the glistening city by the bay, has long been synonymous with innovation and entrepreneurship. A place where big dreams meet disruptive technology, San Francisco holds the first place in the Global Startup Ecosystem Index 2024 and is home to over 30,000 tech companies. The allure of San Francisco as a magnet for startup
- [DSP Leaders World Forum 2024: The evolution of digital services](https://www.libertycomms.com/dsp-leaders-world-forum-2024/) - This time last week, the sun was setting on another successful DSP Leaders World Forum, whisking us through a whirlwind of engaging discussions. It collected the best minds of the Technology, Media and Telecom (TMT) sector, focusing on the evolving landscape of digital services, their connectivity requirements and how telcos add value. Amid the buzz
- [The Tradebyte ECD: Achieving Perfect Pitch for Industry Events](https://www.libertycomms.com/the-tradebyte-ecd-achieving-perfect-pitch-for-industry-events/) - Earlier this week, on my way to Munich for the direct-to-consumer (DTC) digital commerce platform Tradebyte's ECD event, I knew precisely two people on the guest list. On my way home, this figure had probably increased tenfold! Had I worked directly in the retail space (there were a few instances of needing to explain to
- [Meltwater PowerUP](https://www.libertycomms.com/meltwater-powerup/) - As part of its commitment to continuous engagement with customers, Meltwater hosted its latest ‘PowerUP’ event at its London HQ earlier today. Consisting of a half day, face-to-face, hands-on training focused agenda to showcase the company’s latest use-cases, AI was unsurprisingly the main focus of attention. After an introduction in which key themes including how
- [London Tech Week 2024 - All about AI](https://www.libertycomms.com/london-tech-week-2024-all-about-ai/) - London Tech Week 2024 ended on an inauspicious note for yours truly as issues with overhead cables caused several of the overground trains heading north away from Olympia to be cancelled on the final day of the three day event. Still, it could have been worse - several people I spoke to on the platform
- [Engaging Younger Audiences and Battling Misinformation](https://www.libertycomms.com/engaging-younger-audiences-and-battling-misinformation/) - Newswire's 33rd digital journalism conference kicked off on a rainy London morning with an engaging activity: a paper ball fight. This lively start was accompanied by a thought-provoking question: what do we need to change about journalism today? Attendees gave several responses, but one in particular captured the day's central theme: how to engage younger
- [SIM Conference 2024: So Long, and Thanks for All the Fish](https://www.libertycomms.com/sim-conference-2024-so-long-and-thanks-for-all-the-fish/) - It may have been a Saturday, but that didn’t stop attendees heading back to the Alfândega do Porto Congress Center today for the third and final day of the inaugural SIM Conference (Startups & Investment Matching) organised and hosted by Startup Portugal. Over the last two and a half days more than 2,000 attendees (40%
- [SIM Conference 2024: Startups pursue the ‘Perfect Pitch’](https://www.libertycomms.com/sim-conference-2024-startups-pursue-the-perfect-pitch/) - Over the last few days, I’ve had the pleasure of attending some of the SIM Conference’s hotly anticipated ‘Pitch Battles’ over at the Startups Stage. The gruelling, quick-fire format sees Co-Founders and CEOs get on stage to deliver a 3-minute pitch in front of a panel of investor judges, before answering questions for 2 minutes.
- [Startup savvy: securing first round investments](https://www.libertycomms.com/startup-savvy-securing-first-round-investments/) - As we mentioned in yesterday’s blog on the SIM Conference in Porto, the event has been established by Startup Portugal to specifically serve founder needs and interests - providing a wealth of insights into the investor landscape, amongst other things. One such source of inspiration was serial entrepreneur and VC Mike Sigal. He talked about
- [Saying ‘Yes’ to the Portuguese Startup Ecosystem](https://www.libertycomms.com/saying-yes-to-the-portuguese-startup-ecosystem/) - This week, a few of the Liberty team are attending the SIM Conference in Porto. SIM stands for Startup Investment Matching, but - in case your Portuguese isn’t up to scratch (like mine) - ‘sim’ also means yes in Portuguese. And it’s been fascinating to hear about how Startup Portugal, the organisers of the event,
- [Cavell Summit Europe 2024 - AI, CX, Women in Tech and more](https://www.libertycomms.com/cavell-summit-europe-2024-ai-cx-women-in-tech-and-more/) - The heavy rain in London yesterday did little to deter close to 400 attendees from telcos, cloud communications service providers, MSPs, channel providers, and vendors in joining the 2024 edition of Cavell Summit Europe. With a focus on the EMEA market, the Cavell Summit Europe has positioned itself as the leading event for telcos and
- [Stop Working for Change](https://www.libertycomms.com/stop-working-for-change/) - Although Liberty as an agency is over 80% female, we know as a tech consultancy how underrepresented women are in our industry away from marketing and HR roles. As of 2023, just over a quarter of tech roles were filled by women - a figure that has dropped by 2% over the past few years.
- [Inspiring Inclusion on International Women’s Day](https://www.libertycomms.com/inspiring-inclusion-on-international-womens-day/) - Today, on the 113th International Women’s Day, we at Liberty are proud to be joining our partners, Canela as well as more than 20 organisations from across the world to “stop working for change.” This means that we will shut our doors for the day and donate all our team’s time to good causes promoting
- [International Women's Day 2024: A Reflection](https://www.libertycomms.com/iwd-reflection/) - International Women's Day holds a special place in my heart, serving as a powerful reminder of the progress made in advancing gender equality while offering a fresh look at the work that still lies ahead. This day is not just about celebrating the achievements of women around the world, but also about acknowledging the challenges
- [The importance of International Women's Day](https://www.libertycomms.com/the-importance-of-international-womens-day/) - What International Women’s Day means to me International Women's Day represents a day of honoring the strength, resilience, and achievements of women worldwide. It's a time to reflect on the progress made towards gender equality and to acknowledge the ongoing work needed to address barriers and biases. In my experience as a woman working in
- [The fight for equality and inclusion continues](https://www.libertycomms.com/iwd-fight-continues/) - The first official International Women’s Day was in 1975, which also happened to be the United Nations’ International Women’s Year. We’ve made a lot of gains in the workplace since that time but have also taken some backward steps in other areas. Every benefit that women enjoy in the workplace today is the result of
- [The Importance of Uplifting Women’s Voices on IWD and Every Day](https://www.libertycomms.com/uplifiting-voice-iwd/) - One day of honoring women and having the month of March dedicated to women’s history will never be enough to praise and admire the accomplishments and strides made personally and professionally by women. However, it makes me proud to see it recognized more and more each year. International Women’s Day to me means that all
- [Why International Women’s Day is such an important initiative](https://www.libertycomms.com/why-international-womens-day-is-such-an-important-initiative/) - I have a 5 year old daughter. She is an inquisitive and sensitive soul, and when she watched an advert from ActionAid UK recently that featured a little girl saying how sad she was that she could no longer go to school, my daughter was very confused. "Why can't she go to school mummy?" (sat
- [MWC2024: A Reflection on AI, 6G, and Sustainability](https://www.libertycomms.com/mwc2024-ai-6g-sustainability/) - As MWC2024 draws to a close, what has the show been like? Having spent the past few days walking the show floor, the experience ultimately depends on what you were seeking. I’d say attendance numbers were up, probably not back to 2019 levels, but higher than the past couple of years. AI is everywhere. It
- [MWC 2024 - that's a wrap](https://www.libertycomms.com/mwc-2024-thats-a-wrap/) - As this year's attendees are heading off, packing their bags or enjoying their final Spanish evening; it is time to look at the highlights from Mobile World Congress 2024. I'm not sure if anyone wants to hear more about AI at this point, but AI was the absolute buzzword of the show, and this didn't
- [MWC brings my friends and I together in unexpected ways - but here’s the tech between the tales](https://www.libertycomms.com/mwc-brings-my-friends-and-i-together-in-unexpected-ways-but-heres-the-tech-between-the-tales/) - In an unlikely turn of events, Mobile World Congress, held each year in Barcelona, is an event that is disproportionately attended by people in my friendship group. The theme of the event is connecting everything - and over the years, it has certainly connected us. Coursing through the attendee list now feels like a very
- [#MWC24 Day Two: AI takes centre stage for enterprise as consumers get first-look at ‘eyewear-free’ 3D visuals](https://www.libertycomms.com/mwc24-day-two-ai-takes-centre-stage-for-enterprise-as-consumers-get-first-look-at-eyewear-free-3d-visuals/) - As day two of the highly anticipated Mobile World Congress conference draws to a close, here are a few announcements you won’t want to miss… Fujitsu announced Virtuora IA to improve MNOs network performance - in line with industry acceleration towards the use of artificial intelligence and machine learning, Fujitsu promises to use both to
- [A whistle stop tour of the news from day one at MWC 2024](https://www.libertycomms.com/a-whistle-stop-tour-of-the-news-from-day-one-at-mwc-2024/) - It’s been a while since I was boots on the ground in Barcelona, but as an event where I clocked up thousands of steps chasing down briefings for clients over the years, and met my now husband, I do like to keep abreast of the latest and greatest in the mobile world. Although I am
- [MWC 2024 - What does the show have in store?](https://www.libertycomms.com/mwc-2024-what-does-the-show-have-in-store/) - Mobile World Congress is just days away and this year’s event is set to be one of the busiest yet. With 95,000 people expected to attend this year, what will the 2024 event in Barcelona have in store? We’ve pulled together some of what we believe will be the biggest trends this year. So as
- [Davos 2024: Rebuilding Trust](https://www.libertycomms.com/davos-2024-rebuilding-trust/) - Every January around 3,000 people descend on a mountain resort in the Swiss Alps. But this isn’t a pilgrimage to take in the breathtaking scenery or to jostle for position on the ski slopes. Those in attendance are the leading figures in politics and business from around the world, gathering for the annual Davos convention
- [CES and What’s Next in Consumer Tech](https://www.libertycomms.com/ces-and-whats-next-in-consumer-tech/) - The Consumer Electronics Show, or CES 2024, was recently held in Las Vegas. The premiere event for consumer tech offers a glimpse at the latest innovations from some of the world’s most noteworthy brands (and some that you haven’t heard of yet). This year’s event brought out more than 130,000 attendees and media seeking out
- [What you might have missed - Web Summit 2023](https://www.libertycomms.com/what-you-might-have-missed-web-summit-2023/) - Tens of thousands gathered in Lisbon this week for one of Europe’s largest technology shows, Web Summit. The run up to the event wasn’t without its drama - for anyone who missed it, the organisation’s CEO, Paddy Cosgrave was forced to resign following comments he made on social media about the Israel-Hamas war. A series
- [The Global AI Safety Summit](https://www.libertycomms.com/the-global-ai-safety-summit/) - So after much fanfare, speculation and anticipation, the first ever global AI Safety Summit has now been and gone. Hosted by the UK government at the aptly historic venue of Bletchley Park, the summit was hailed by many in the lead up as being crucial in determining the future of AI. But what exactly did
- [Lisbon calling!](https://www.libertycomms.com/lisbon-calling/) - As Web Summit 2023 looms large in Lisbon again this Autumn (13-16 November), we’re taking a closer look at what makes Portugal a must for the great and good of the tech industry. The success of the event itself is testament to the burgeoning scene. From start-ups and scale-ups to global corporations who have chosen
- [What happens at MWC Las Vegas...](https://www.libertycomms.com/mwc-vegas-2023/) - Mobile World Congress, also known as MWC, held its Las Vegas event this week at The Las Vegas Convention Center. The convention is a conjoined partnership with CTIA and is the GSMA’s North American event where attendees can explore a variety of brands displaying the latest trends in mobile innovation. 8,000 attendees from 80 countries
- [Digital Transformation World 2023](https://www.libertycomms.com/digital-transformation-world-2023/) - So that’s a wrap for another edition of Digital Transformation World, the flagship annual event of the TM Forum, bringing together over 3,700 attendees from 114 countries (20% up from last year). This year’s event, ‘DTW23 - Ignite’, was back in Copenhagen once again after Denmark’s capital city also hosted DTW 2022, TM Forum’s first
- [Connectivity underpins our ability to address some of our biggest challenges](https://www.libertycomms.com/connectivity-underpins-our-ability-to-address-some-of-our-biggest-challenges/) - With 5,000 attendees registered, Connected Britain 2023 looked set to be its biggest event to date. The first day didn’t disappoint with Phil Siveter, Nokia’s CEO for the UK and Ireland, taking to the stage to deliver a key note on the importance of collaboration in driving innovation. Whilst most acknowledge the huge strides the
- [DSEI 2023](https://www.libertycomms.com/dsei-2023/) - Close to 3,000 defence and security suppliers descended on London’s Docklands this week for the latest edition of DSEI (Defence and Security Equipment International), described in some quarters as “Europe’s biggest ever arms fair”. The theme of DSEI 2023, held at the ExCeL centre, was ‘Achieving an Integrated Force’, bringing governments, the armed forces and
- [Schooled in Tech](https://www.libertycomms.com/schooled-in-tech/) - As children across the UK head back to school this week, a fascinating call I had with a client over the summer on the impact of AI on the job market gave me pause to consider my own children’s academic and employment future. According to a survey of professionals by Thomson Reuters published last week,
- [My two week internship with Liberty](https://www.libertycomms.com/my-two-week-internship-with-liberty/) - As my second year of studying Journalism and Media at Kingston University was coming to a close, work experience was my next step in deciding what I wanted to do after my studies. After posting my interest in PR work experience on LinkedIn, I was recommended to get in touch with James Meredith at Liberty
- [Does Climate Change Have a Messaging Problem?](https://www.libertycomms.com/climate_messaging/) - The recent extreme temperatures and rainfall have raised many alarm bells. As I write this, Phoenix has endured 110°F (~43°C) temperatures for two consecutive weeks with no sign of relief in sight. The water temperatures near Miami are at a record high at 98°F (~37°C) and Vermont just had a once-in-a-century rainfall that most recently
- [Liberty Connected - Exploring the Portuguese start-up scene](https://www.libertycomms.com/liberty-connected-exploring-the-portuguese-start-up-scene/) - On a balmy summer evening in Lisbon, Liberty this week hosted the first of a series of events we have called “Liberty Connected.” Designed to unite technology innovators in key geographies we took to a beautiful roof top bar in Lisbon to chat, network and learn more about the many tech success stories the country
- [LA Tech Week 2023](https://www.libertycomms.com/la-tech-week-2023/) - Los Angeles is full of tech’s best and brightest this week as the city celebrates LA Tech Week. There are hundreds of activities taking place throughout the city and, as expected, there are many that reflect LA’s entertainment heritage with ones focused on gaming, creators and the metaverse. The events extend well beyond that and
- [Club Courage at Cannes Lions: The Awards Party After-Party!](https://www.libertycomms.com/bospar-afterparty/) - We are pleased and proud to support our partner, Bospar with the first-ever LGBTQIA+ bar at the Cannes Lions International Festival of Creativity. At 9 p.m. CET on June 21, L’Experience Bar will transform into Club Courage. Join Bospar after the PR Lions are announced for a free drink, prize drawing and special toast! One lucky attendee
- [Recapping 2023 Newsrewired - Our Top Media Takeaways](https://www.libertycomms.com/recapping-2023-newsrewired-our-top-media-takeaways/) - Journalism.co.uk recently held its 31st Newsrewired conference for innovators in digital publishing. The insight-packed event mixes talks, panels, and workshops - offering practical knowledge attendees can take back to their newsrooms. Led by over 26 industry experts, participants discussed several key topics and themes, including innovation in the newsroom, trust in journalism, winning over audiences,
- [World Password Day and the Five Commandments of Password Security](https://www.libertycomms.com/world-password-day-and-the-five-commandments-of-password-security/) - Every year on the first Thursday in May, World Password Day rolls around and brings a timely reminder to reassess what we think we know about password security. Created in 2013 by cybersecurity professionals, World Password Day aims to raise awareness around the importance of the password and its role in keeping our information safe
- [Supporting 50:50 The Equality Project](https://www.libertycomms.com/the-equality-project/) - As many of you will know Liberty is a proud part of the BBC’s 50:50 The Equality Project, a programme committed to inspiring and supporting the BBC and its partners to consistently create content that fairly represents society, initially with a focus on gender representation. Each March the BBC issues a challenge to its partners
- [My week with Liberty](https://www.libertycomms.com/my-week-with-liberty-2/) - From my initial ‘Intro to the team’ meeting, I knew the internship I was about to embark on would be something I would never forget. Seeing the faces of the team, with such a range of backgrounds and expertise, I knew Liberty was not just ‘another’ PR agency. Despite some initial difficulties when joining the
- [What's next in cybersecurity - a look back at RSA 2023](https://www.libertycomms.com/rsa2023_recap/) - Security professionals from around the world recently gathered in San Francisco for the annual RSA Conference. With security top-of-mind for businesses, consumers and the government, there was plenty to talk about. This year’s conference had thousands of attendees, over 400 sessions and more than 650 speakers. In line with this year’s theme of “Stronger Together,”
- [Tech treatment? How digital solutions are turning the tide on mental health](https://www.libertycomms.com/tech-treatment-how-digital-solutions-are-turning-the-tide-on-mental-health/) - Some experts in the healthcare industry have been reluctant to embrace innovations in tech and software, tending to associate mobile apps and online systems with rising screen times and reduced attention spans. But what if new tech presents the innovative solutions to improving our well-being and state of mind that we desperately need? Mental health
- [Top tips for a more impactful press release](https://www.libertycomms.com/top-tips-for-a-more-impactful-press-release/) - PR Week recently ran a survey of journalists to garner their feedback on the most common pitfalls brands and agencies fall into when writing press releases. Designed to be light hearted we thought some of their top findings were worth sharing. Certainly worth a read. Supplying the right imagery. Considered one of the most common
- [Chat GPT – The Debate Continues](https://www.libertycomms.com/chatgpt_debate/) - As the debate around Chat GPT continues to rumble we see an important part of our role in providing our clients with sage counsel on how to best use Chat GPT judiciously. We wanted to share some of this advice more publicly too. If we can work together as an industry, we can all make
- [Are we really surprised by the rise of AI-related tech?](https://www.libertycomms.com/are-we-really-surprised-by-the-rise-of-ai-related-tech/) - Since the announcement of OpenAI’s ChatGPT earlier this month, artificial intelligence (AI) has been pushed firmly into the spotlight for 2023. It’s no secret, however, that for some time there has been a war waging between Microsoft, OpenAI’s primary investor, and Google, as the two tech giants jostle over the future of AI. Whilst Microsoft
- [25 years of Liberty - what a journey, and more to come!](https://www.libertycomms.com/25-years-of-liberty-what-a-journey-and-more-to-come/) - It’s my pleasure to be closing our 25 day blog series written so eloquently by our lovely team at Liberty and our FOl (friends of Liberty). Reading about all the technology innovations that have inspired us over the last 25 years has reminded me that innovation never stands still and in our chosen field of expertise,
- [The rise of the blog](https://www.libertycomms.com/the-rise-of-the-blog/) - Technology always promises to liberate us and ends up frustrating the user. Disgruntled users who can only be mollified by guess what? The next tech innovation that’s coming out real soon. Blogging, the herald of the social media age, was no exception. Blogs were being praised as the answer to everything, from personal liberty to
- [AI in Healthcare](https://www.libertycomms.com/ai-in-healthcare/) - For me, the greatest tech innovation over the last 25 years has been AI and its ability to transform the healthcare sector. In the UK, it’s no secret that accessing healthcare has become problematic. Records show that the number of people in England waiting for routine hospital treatment has soared to another record high. To
- [A Tiny Computer in the Palms of Our Hands](https://www.libertycomms.com/a-tiny-computer-in-the-palms-of-our-hands/) - It’s hard to believe that any technological innovation has had more of an impact over the last 25 years as the iPhone and iPad. On the 9th January 2007, Steve Jobs unveiled the iPhone and it certainly lived up to the hype. It completely revolutionised the way we communicate with people, and was one of the
- [The Many Silver Linings of the Cloud](https://www.libertycomms.com/the-many-silver-linings-of-the-cloud/) - When I first started at Liberty in 2006 (yes it really was that long ago), work began and ended at my PC in the Chelsea workspace every day. As is the nature of PR, sometimes that meant very long days in the office! With no other standard way to check or receive work emails, we
- [The Internet of Things: Towards a more connected world](https://www.libertycomms.com/iotconnected/) - When looking back at the biggest technological innovations of the last 25 years, it would be hard to leave the Internet of Things or ‘IoT’ off the list – or at least it would if you asked me, which somebody did, hence this blog. IoT has become one of the most versatile technologies in existence,
- [Developments and Potential in Open Data: Exploring the Growth of the Field](https://www.libertycomms.com/developments-and-potential-in-open-data-exploring-the-growth-of-the-field/) - The topic of open data has gained importance in the public sector in the last 25 years. It refers to the idea that certain data should be freely used, reused and redistributed by anyone for any reason. Open data can improve transparency and accountability of a governance structure by making information more accessible to citizens,
- [25 Years of Tech Innovation: ChatGPT](https://www.libertycomms.com/25-years-of-tech-innovation-chatgpt/) - My favourite piece of technology is currently Generative AI and the progress it has made in the last few years. First, it was a breakthrough in image recognition using deep learning models, the progressing abilities of computing, and the significant sources of data sets to enable convolutional neural networks to learn about the features of
- [How to be on TikTok and Twitch without dancing or doing "unboxings"?](https://www.libertycomms.com/how-to-be-on-tiktok-and-twitch-without-dancing-or-doing-unboxings/) - As communication consultants, one of the first measures we recommend to companies that trust our services is to have spokespeople prepared to disseminate the brand's messages. Thanks to digitalisation, there are now increasingly more platforms on which to communicate, a spokesperson has to be even more versatile to adapt to all media, even less traditional
- [RoboShop: Technology that really delivers](https://www.libertycomms.com/roboshop-technology-that-really-delivers/) - Full disclosure - I’m a little biased having been immersed in the world of delivery robots for the last few years. However, for me one of the biggest technological developments in the last 25 years has been the proliferation of companies offering autonomous delivery services. The starting point for all of this was the Estonian
- [To buy more storage or use the cloud? Why iCloud changed the game](https://www.libertycomms.com/to-buy-more-storage-or-use-the-cloud-why-icloud-changed-the-game/) - After thinking for a while about what could’ve been one of the most useful technological innovations within the last 25 years, I immediately thought of how my iPhones consistently had all my information synced to the device with one simple login - thanks to the cloud, specifically iCloud. I tend to joke that getting a
- [The steam engine of cyber security](https://www.libertycomms.com/the-steam-engine-of-cyber-security/) - Technology has been a game-changer in the way we live, work, and interact. The advent of the internet and widespread computer usage have transformed our world. But let's take a trip down memory lane. Back in the 1960s, a house had to be big enough to fit a computer that could actually calculate something useful.
- [Starship Technologies: Delivering the future - now](https://www.libertycomms.com/starship-technologies-delivering-the-future-now/) - I see robots outside on the pavement right now. I see them almost daily, crossing roads and climbing curbs. I’ve even seen them talk to pedestrians. This is not sci-fi, or irobot but the reality today in over 30 cities in the US and Europe. I am talking about Starship delivery robots. They deliver groceries,
- [Top Tech Innovation of the past 25 years - mobile connectivity](https://www.libertycomms.com/top-tech-innovation-of-the-past-25-years-mobile-connectivity/) - In recent years, technology has become a ubiquitous part of our lives, and few advancements have had as much impact as smartphones and 4G technology. In my opinion, the iPhone and 4G are among the most important technological advancements of the last 20 years as they have totally transformed the way we interact with each
- [The Health & Wellness Technology Boom](https://www.libertycomms.com/the-health-wellness-technology-boom/) - We are currently the unhealthiest nation to exist - a harsh but undeniable fact. Obesity and diabetes have become two of the world's major health crises. In the UK alone, 63.8% of adults are overweight or obese, and this is increasing year on year. Technology has partly been blamed for bringing us more convenience and
- [Myspace: A Blast from the Tech Past](https://www.libertycomms.com/myspace-a-blast-from-the-tech-past/) - As Liberty Communications turns 25 years old, we’re taking a look at some of the most innovative and beloved tech innovations of the past 25 years. The choice was easy for me, it’s a space all my own, Myspace. It's been almost 25 years since the world was introduced to Myspace, the social networking platform
- [How 9th January 2007 changed our lives](https://www.libertycomms.com/how-9th-january-2007-changed-our-lives/) - PR and marketing people tend to exaggerate, some might even say it’s part of the job description. Phrases such as “disruptive”, “revolution” or “unique” are often used in a quite inflationary kind of way. But what happened on 9th January 2007 was truly unique - it marked a genuine revolution that would prove to be disruptive
- [The Need for <<RELIABLE >> Speed](https://www.libertycomms.com/the-need-for-speed/) - I remember feeling relief and slight euphoria at getting the ISDN line working in my home office. After living through the days of dial-up Internet/office connections, I felt I had stepped into the world of cutting-edge comms technology and could finally do anything I needed at a blazing 128 thousand-bit-per-second (kbps). Sadly, the euphoria did
- [Forever Ready Player One](https://www.libertycomms.com/forever-ready-player-one/) - For me, as an avid gamer, a gaming console - more specifically, the PlayStation 5, is the top technological advancement of the last 25 years. Today, we take the quality of TV shows, movies and video games for granted, complaining from time to time if something takes too long to load or if a character
- [To binge or not to binge? That is the question.](https://www.libertycomms.com/to-binge-or-not-to-binge-that-is-the-question/) - When it comes to digital disruption, we often hear the old adage ‘innovate or die’ or you don’t want to end up like Blockbuster, do you? Since the inception of Netflix in 1997, streaming has completely revolutionized the way we consume television, providing viewers with access to more content than ever before, how we want,
- [The Power Of Personalisation](https://www.libertycomms.com/the-power-of-personalisation/) - Let’s be honest, it’s hard to hide from technology these days. We are surrounded by gadgets and gismos, some of which we have almost become complacent to and most likely forget just how much they seriously enhance our day to day lives. Particularly millennials, who grew up with video recorders, tape cassettes and the floppy
- [Top Tech Innovation - The iPhone](https://www.libertycomms.com/top-tech-innovation-of-the-last-25-years-the-iphone-2/) - A lot can happen in 25 years, especially in the fast-paced world of tech. We’ve had so many tech innovations since 1998, when a couple of the biggest news stories of that year were AOL buying Netscape and the introduction of the iMac. Initially, I thought it might be difficult to choose my top tech
- [Top tech innovation of the past 25 years - the smartphone](https://www.libertycomms.com/top-tech-innovation-of-the-past-25-years-the-smartphone/) - Surely no other recent technological innovation can come close to the smartphone in terms of its impact on the world. While things with that name had been around for a decade or two already, it’s generally agreed that the smartphone was created with the release of iOS and Android and their intuitive touchscreen user interfaces.
- [Le Web 3.0](https://www.libertycomms.com/le-web-3-0/) - Pour moi, la meilleure innovation technologique des 25 dernières années est évidemment, au début des années 2000, le Web 3.0 ! Il faut vous dire que je suis un peu un patriarche, car quand j’ai commencé à travailler, dans une agence conseil marketing dans les années 1990, on se partageait un PC à 3 personnes pour
- [Cyber ranges - A wide range of technological potential](https://www.libertycomms.com/cyber-ranges-a-wide-range-of-technological-potential/) - As we excitedly countdown to Liberty Communication’s 25th birthday - it’s Silver Jubilee if you will - we’re taking time to examine and reminisce on the last 25 years of technological advancements around the globe. But what makes a product so revolutionary? Filling a gap in the market? Improving our daily lives? Breaking into new
- [Should we fear ChatGPT?](https://www.libertycomms.com/should-we-fear-chatgpt/) - Today marks a very special milestone in Liberty’s history - the start of a countdown to Liberty’s 25th birthday. We have come a long way since our first few days in business and in that time we have seen a vast array of technological innovations evolve - some more life changing than others! Over the next
- [The biggest tech takeaways from CES 2023](https://www.libertycomms.com/the-biggest-tech-takeaways-from-ces-2023/) - Dubbed ‘the most influential tech event in the world’, CES (the Consumer Electronics Show) once again brought together top innovators, disruptors and tech enthusiasts from around the world to Las Vegas this January. This year it was more exciting than ever, opening up at full scale for the first time since the pandemic. With more
- [Our top 10 predictions for 2023](https://www.libertycomms.com/our-top-10-predictions-for-2023/) - It certainly goes without saying that as we approach the end of the year our deepest thoughts are with those who have suffered this year. It certainly has been a year of hardship for many. Yet whilst our biggest hope for 2023 is for health and peace we are also once again hopeful of the
- [Helping you navigate the maze of Twitter changes](https://www.libertycomms.com/helping-you-navigate-the-maze-of-twitter-changes/) - The last two weeks have certainly been tumultuous at Twitter HQ. Almost daily there seems to be news of another development on how Elon Musk plans to change things at the famous social network. Perhaps one of the most controversial changes (and of most relevance to our world) has been the planned charge for the
- [An unforgettable summer with Liberty](https://www.libertycomms.com/an-unforgettable-summer-with-liberty/) - I was looking for something fun and challenging to do this summer after handing in my undergraduate dissertation, so I decided to apply for an internship with Liberty Communications via its Liberty Academy programme. Liberty’s placement appealed to me immediately with the clear and nicely laid out internship agenda advertised on my university careers portal.
- [Managing relationships through social media](https://www.libertycomms.com/managing-relationships-through-social-media/) - Being able to successfully develop and maintain strong relationships is vital in the public relations (PR) industry. This includes, of course, nurturing relationships with journalists, which has historically often relied on pitching on the phone, or as is much more often the case today, by email. However, findings from The State of PR 2022 survey
- [The launch of the BBC's 50:50 Impact Report 2022](https://www.libertycomms.com/the-launch-of-the-bbcs-5050-impact-report-2022/) - Some of the Liberty team were privileged to be invited to the headquarters of the BBC at New Broadcasting House in London yesterday evening as the BBC’s 50:50 Project launched its Impact Report 2022. The 50:50 initiative originated in the BBC’s London newsroom and is committed to inspiring and supporting the BBC and its partners
- [Finding range in the UK for CybExer Technologies](https://www.libertycomms.com/finding-range-in-the-uk-for-cybexer-technologies/) - Liberty is no stranger to the work of thriving Estonian tech innovations and innovators - we’ve run a whole array of campaigns, from promoting ‘going green’ with Ampler’s featherweight e-bikes, to showing how AI models like Burokratt are redefining 21st century governance as we know it. More recently we’ve had the pleasure of creating a
- [Our predictions for MWC 2022](https://www.libertycomms.com/our-predictions-for-mwc-2022/) - With days left until MWC 2022 kicks off in Barcelona, many have been asking what we feel will be the big trends this year. But with Russia’s recent invasion of Ukraine upon us probably the biggest conversation turner will be the impact of Russia’s invasion on the world stage. Such a dramatic danger to world
- [The evolution of cyber security](https://www.libertycomms.com/the-evolution-of-cyber-security/) - From KP Nut and Hula Hoop shortages, to state-sponsored cyber attacks in Ukraine - set to end a 30-year-drought from traditional warfare in Europe - cyber security is at the centre of 21st Century social, political and economic power wielding. The impact on the lives of individuals, small businesses, and global supply chains becomes apparent
- [The Cyber Battle of Estonia: Empowering a new generation of tech specialists](https://www.libertycomms.com/the-cyber-battle-of-estonia-empowering-a-new-generation-of-tech-specialists/) - On the 30th October 2021, some of the Liberty team had the opportunity to attend the Cyber Battle of Estonia’s ‘grand finale’ in the country’s intellectual capital, Tartu. Home to the prestigious University of Tartu, the city dates back as far as the 5th Century, first popping up in public records in 1030. The historical
- [A new start for Facebook - but what will actually change?](https://www.libertycomms.com/a-new-start-for-facebook-but-what-will-actually-change/) - Mark Zuckerberg perhaps boldly stated this week that one billion people will be part of the ‘metaverse’ by 2031. He made the prediction during an announcement at the Facebook Connect conference, during which the real headline news was of course Facebook changing its corporate name to ‘Meta’ as part of a significant rebrand. To clarify,
- [The Liberty Academy: understanding the world of PR](https://www.libertycomms.com/the-liberty-academy-understanding-the-world-of-pr/) - I started thinking about life after university as soon as I enrolled in 2019. Like many other students, I went to university hoping to find a career rather than going with a predetermined path. So, on February 19th, 2019, I went to a university-hosted career event, and luckily for me, Liberty Communications also attended. I
- [Why I am looking forward to lobbying after lockdown](https://www.libertycomms.com/why-i-am-looking-forward-to-lobbying-after-lockdown/) - Last year, when the UK entered lockdown for the first time, my initial view was that it might even make life easier for public affairs consultants because MPs and officials who were now stuck at home just like the rest of us would have more time to talk. I was wrong, and three things in
- [Pride and Prejudice: An ephemeral commitment from your brand can cause more harm than good](https://www.libertycomms.com/pride-and-prejudice-an-ephemeral-commitment-from-your-brand-can-cause-more-harm-than-good/) - Today, June 30th, 2021, marks the end of Pride Month. Pride has looked a little different this year with COVID restrictions putting many large celebrations on hold, but brands were still among the first in line to partner with the LGBTQIA+ community to promote inclusion and parity across the UK/US and beyond. We saw a
- [The Liberty Academy: A Week's Worth of Lessons](https://www.libertycomms.com/mytimeatliberty_ciarabriggs/) - How can you encapsulate the world of PR in one week? On the surface it seems an impossible task, yet I find myself looking back at my week-long internship with Liberty Comms to write this blog post and being completely at sea when it comes to summing up everything I learned and did. Far from
- [A Day in the Life of a Business Journalist](https://www.libertycomms.com/lifeofabusinessjournalist/) - Liberty has the privilege of understanding what it’s like to work at the heart of the media and we would like to share a few of the day-to-day procedures that have been highlighted by some of the UK’s leading business journalists. The undoubtably coffee-infused early mornings are centred around reviewing the regulatory news service (RNS)
- [The Liberty Academy: My Time at Liberty](https://www.libertycomms.com/mytimeatliberty_anniepaul/) - After the first morning check-in call, I immediately felt welcomed into the Liberty family and my initial sense of the high level of expertise and talent across the team continued to be proven throughout my internship. My manager for the week was Danielle, who showed me how she does the daily news scans and coverage
- [Bloomberg Journalist Provides PR Insights](https://www.libertycomms.com/bloomberg/) - Bloomberg is one of the premiere media outlets for business and financial news in the US and around the world. Brad Stone, who is Bloomberg News Senior Editor, Global Technology, oversees a staff of 65 around the world. He recently spoke to a group of PR pros to share some tips from the newsroom. Bloomberg’s
- [Putting a Spotlight on Mental Health](https://www.libertycomms.com/mentalhealth/) - It’s National Mental Health Awareness Month in the US and the UK also has its Mental Health Awareness Week from May 10-16. As pandemic restrictions are starting to ease in the US and with the UK not far behind, along with sunnier days and warmer temps, it might seem tempting to think we can just
- [Supporting the next generation](https://www.libertycomms.com/supporting-the-next-generation/) - This week the UK government released its updated figures for the 2020/21 academic year, which revealed that the number of young people starting apprenticeship programmes has fallen by 18.5% compared to the same period 12 months ago. Clearly the impact of COVID-19 and the nationwide lockdowns has to be taken into account, but the figures
- [Simple Pleasures](https://www.libertycomms.com/simple-pleasures/) - Finally and in many regions of the world the vaccine rollout is building pace and our freedoms are being returned bit by bit. A lunch out with friends or drinks on a terrace makes us feel excited and liberated. We’ve found so much to celebrate in the simple things and perhaps that’s the way to
- [Happy 23rd birthday Liberty!](https://www.libertycomms.com/happy-23rd-birthday-liberty/) - I’m a business owner of some 23 years. Liberty was founded in March 1998 and it has enabled me so much more freedom than the corporate in-house role I held for over 15 years before that. Three years ago I was in the happy place of being able to relocate to Portugal on the beautiful Silver
- [Living and Leaving Lockdown](https://www.libertycomms.com/living-and-leaving-lockdown/) - On this, the 110th International Women’s Day we celebrate with arguably the best blog post I will ever write - one in fact not written by me but by my 7-year-old daughter! She wrote this poem during her last day of home schooling. In it we see lockdown through the eyes of one of the
- [Welcome to the Club(house)](https://www.libertycomms.com/welcome-to-the-club/) - I broke down. I gave in. I joined the club. Clubhouse that is. As much as I try to streamline my social media life, I finally took the plunge and signed up for Clubhouse. Actually, I was invited by my fiancée. As she put it, I “made the cut” of her limited number of invites.
- [The roadmap out of lockdown!](https://www.libertycomms.com/the-roadmap-out-of-lockdown/) - So, we now have our roadmap out of UK lockdown! Schools re-opening next week, able to meet outside with friends from 29th March, shops and cinemas from 12th April. ….it all looks like the end is in sight (well, 21st June, to use the Government’s exact date). For many, it has been a long time
- [Liberty Campaign at a Glance: Building the Buzz for e-Bikes](https://www.libertycomms.com/campaign-ampler/) - Liberty has long carved a flourishing partnership history with some of Estonia’s finest businesses and booming tech mavericks. Our recent work with Ampler – a revolutionary e-bike company – was no exception to this exciting rule. Founded in 2014, this Estonian start up’s journey took off at the speed of its sportiest electric bike. Primed
- [Global COVID-19 pandemic causes mass rethink of career goals amongst young people](https://www.libertycomms.com/global-covid-19-pandemic-causes-mass-rethink-of-career-goals-amongst-young-people/) - In January of this year we commissioned a survey of 18–25-year-olds on the impact COVID has had on the lives of young people in the US and UK, especially those taking their first steps into the job market. The survey showed some interesting results: 66% of those surveyed across the UK and US admit pandemic
- [My week with Liberty](https://www.libertycomms.com/my-week-with-liberty/) - I applied for an internship at Liberty through my university career portal and was successful in securing an interview a couple of weeks prior to starting. As a student of International Relations, I had become increasingly interested in the intertwining landscape of politics and technology and saw how tech PR would present a unique and illuminating opportunity for me
- [LGBT+ History Month: Pioneers and Initiatives You Should Know About](https://www.libertycomms.com/lgbt-history-month/) - February is LGBT+ History Month, and we thought it would be great to mark the occasion by celebrating some of the brilliant individuals who have driven innovation in technology, as well as some of the great initiatives that are carving a space for the community within the industry. Unfortunately, the world of tech has long
- [In The Digital Age, The Digital Nomad Becomes The Norm](https://www.libertycomms.com/digital-nomad-becomes-the-norm/) - OK. The global Pandemic has affected us all. If not our health or wealth, our freedoms or friendships, it’s taken its toll in unmeasurable and unthinkable ways. Humans are, however, resilient and creative by nature – where there is a will, there is a way – as they say. It’s unsurprising then as we live
- [2021 will be the year we see people smile again](https://www.libertycomms.com/2021-will-be-the-year-we-see-people-smile-again/) - It’s no underestimation to say that 2021 has started in the same dramatic way that 2020 ended. As the world continues to grapple with the ongoing Coronavirus pandemic, more countries have been put into stricter lockdowns whilst at the same time many are suffering from political upheaval. Whether it be through the unpredictable (the recent
- [While 2020 Threw Us a Curveball, PR Hit a Home Run](https://www.libertycomms.com/2020-curveball-pr-hit-a-home-run/) - As we reflect on the nail-biter of a year that was 2020, it’s incredible to see how much we have adapted to singular — dare we say “unprecedented” — circumstances. From the pandemic that took the world by surprise, to the BLM racial reckoning that was long overdue, to a roller coaster US election in
- [My week interning with Liberty](https://www.libertycomms.com/my-week-interning-with-liberty/) - I first heard about Liberty earlier this year through a Careers event that my university had organised. My university had partnered with Liberty to offer an “Introduction to PR” workshop and at the time I was looking into career options for my future and was intrigued by PR. During the workshop, I learned a lot
- [Technology and Electoral Campaigns: An Unlikely Alliance?](https://www.libertycomms.com/technology-and-electoral-campaigns-an-unlikely-alliance/) - Fake news, filter bubbles, targeted ads. The odds are that since 2016 you have probably heard one or more of those terms thrown around in discussions about social media and politics. Since then, the link between social media and politics has only deepened. Technology, in its various forms, has always been a part of election
- [Liberty Campaign at a Glance: The Launch of Estonia’s Digital Nomad Visa](https://www.libertycomms.com/liberty-campaign-digital-nomad-visa/) - When it comes to PR, the country of Estonia and the team here at Liberty have enjoyed a partnership for over six years. From the country’s vaunted tech scene to its internationally lauded model for digital governance, we’ve enjoyed spreading the good word about Estonia to journalists, influencers and the general public in both the
- [Time to champion the UK tech industry](https://www.libertycomms.com/time-to-champion-the-uk-tech-industry/) - A little after two weeks since Apple became the first US company to be valued at $2tn, the firm’s stock has continued to soar, with its valuation surpassing the rest of the FTSE 100 combined earlier this week. Much of this has been driven by the COVID-19 pandemic and the increasing trend towards working and
- [As Apple’s Fortunes Soar Let’s Not Leave Anyone Behind](https://www.libertycomms.com/as-apples-fortunes-soar/) - On Wednesday, Apple became the first U.S. company to hit a $2 trillion valuation when its shares climbed 1.4 percent. It was another milestone for the tech giant which now boasts the title of the world’s most valuable public company. But what Wednesday’s news also signals is another sign of just how valuable a role
- [Back in Time for Tech](https://www.libertycomms.com/back-in-time-for-tech/) - Having been proud winner of a number of Best Places to Work awards, we’re no strangers to the flexi, working from home, worklife balance ethos at Liberty. Our teams have seamlessly transitioned their working days and weeks in this way for years – the combo is one which works for Liberty’s business and works for
- [Sorry seems to be the hardest word](https://www.libertycomms.com/sorry-seems-to-be-the-hardest-word/) - Whatever you do or don’t think of Dominic Cummings, the last few days has been quite simply a PR disaster. At the centre of it all is a man who was not elected by the British public yet has become the centre of a media storm over his decision to drive himself and his family
- [Liberty’s Tips for Surviving Lockdown](https://www.libertycomms.com/surviving-lockdown/) - We thought we would share with you our thoughts on how to keep positive in these difficult times –so without further ado, here are our five top tips for surviving life in lockdown!
- [Here to help](https://www.libertycomms.com/here-to-help/) - As I am sure many of you have felt this week, we have felt overwhelmed and humbled by the incredible ways in which both communities and businesses are coming together to support and help each other. At times we have felt helpless, knowing the heroes fighting this for us face impossible decisions every day. And
- [Introducing: Samantha Wendland](https://www.libertycomms.com/introducing-samanthawendland/) - I love bringing creative solutions to my work and finding interesting stories to tell for the brands I've worked with.
- [Introducing: Carole Barrow](https://www.libertycomms.com/introducing-carolebarrow/) - I love bringing creative solutions to my work and finding interesting stories to tell for the brands I've worked with.
- [Embracing equality - in life and in business - on International Women’s Day 2020](https://www.libertycomms.com/embracing-equality-in-life-and-in-business-on-international-womens-day-2020/) - International Women’s Day will be celebrated on the 8th March this year. It’s a timely reminder to us all but IWD isn’t about one day in a year, it’s about the continued cause that we need to act on every day. Yes, let’s pause to remember how far we’ve come, but let’s not forget that
- [A rewarding start to 2020!](https://www.libertycomms.com/a-rewarding-start-to-2020/) - Exemplary client service was the founding principle of Liberty and remains integral to its running today some 20+ years later. We strive to position ourselves as an invaluable extension of our clients’ teams, and ultimately deliver results that positively impact their bottom line. Every now and then it is important that we take a step
- [The biggest PR failures of 2019](https://www.libertycomms.com/the-biggest-pr-failures-of-2019/) - From Gillette piggybacking the #MeToo movement, KLM’s hat-trick of social media own goals and the use of private jets by Prince Harry to Prince Andrew’s interview with Emily Maitlis; 2019 has been quite a year for PR faux pas. But let’s start at the beginning of the year by taking a closer look at Gillette’s
- [How it unfolded: Telecoms.com LIVE](https://www.libertycomms.com/how-it-unfolded-telecoms-com-live/) - Last week, the Liberty team made their way to The Montcalm Marble Arch, to attend Telecoms.com LIVE, a discussion of today’s hot-topics in the industry
- [Early stage?  Start-up?  Unicorn or IPO?  Who do you want to be?](https://www.libertycomms.com/early-stage-start-up-unicorn-or-ipo-who-do-you-want-to-be/) - From the outset, Liberty’s has centered around tailor made communication services for technology start-ups and early stage companies. We knew from day one that companies embarking on their business journey don’t always have the resources internally to devise and execute a robust communications program. Whilst they are acutely aware this is what they need to
- [IBC2019 - Consumers first](https://www.libertycomms.com/ibc2019-consumers-first/) - The third day of the world’s most influential media, entertainment & technology show has now come to a close. Some of the Liberty team were lucky to attend day two of IBC2019, the theme of which for the packed Conference programme is ‘consumers first’. This sentiment is clear for all to see wandering the various
- [Our Brexit Promise To You](https://www.libertycomms.com/our-brexit-promise-to-you/) - We want to make very clear to all our valued clients and partners that Liberty is very much still proud to operate as a gateway to Europe.
- [Cyber-security made easy](https://www.libertycomms.com/cyber-security-made-easy/) - If you ever wonder how safe your information is online, then this week’s Bulgarian cyber-security breach will not do much to ease your mind.
- [Transitioning the Globe to the Digital Age](https://www.libertycomms.com/transitioning-the-globe-to-the-digital-age/) - It is that time of year again for the techies most anticipated slide deck, Mary’s annual Internet Trends Report.
- [Plenty to be positive about at London Tech Week](https://www.libertycomms.com/plenty-to-be-positive-about-at-london-tech-week/) - There’s always a buzz around London Tech Week, but that felt especially so this year - the year of Brexit - as London was announced as Europe’s leading tech hub
- [5G - a new era for telecoms](https://www.libertycomms.com/5g-a-new-era-for-telecoms/) - EE announced today that it has launched the next generation of wireless technology across Belfast, Birmingham, Cardiff, Edinburgh, London and Manchester.
- [Making the case for remote working](https://www.libertycomms.com/making-the-case-for-remote-working/) - Remote working isn’t new. But there is a case to be made for the value that a remote workforce brings to a company
- [Award-winning PR](https://www.libertycomms.com/award-winning-pr/) - Our priority at Liberty is to two fold - to deliver exceptional client service and provide a brilliant place to work.
- [Is the press release really ‘dead’?](https://www.libertycomms.com/is-the-press-release-really-dead/) - The relationship between the PR industry and the media has improved threefold in the last year, at least according to the results of Cision’s latest State of the Media survey, which gathered the responses of nearly 2,000 journalists across 10 countries. With many journalists continuing to struggle with limited time and frequent deadlines, Cision’s 2019
- [Liberty turns 21](https://www.libertycomms.com/liberty-turns-21/) - Liberty is 21 years old today. I remember the day that my bank manager told me the business would likely fail within the first two years so it’s good to think we’ve reached this milestone and we’ve had some successes along the way. To celebrate, I thought I’d share some of the things that I
- [World ATM Congress - Day Three](https://www.libertycomms.com/world-atm-congress-day-three/) - As World ATM Congress 2019 draws to a close today I’ve been reflecting on what I’ll take away from the event.
- [World ATM Congress - Day Two](https://www.libertycomms.com/world-atm-congress-day-two/) - Discussions around UTM continued to be at the fore on the second day of World ATM Congress 2019.
- [World ATM Congress 2019 - Day One](https://www.libertycomms.com/world-atm-congress-2019-day-one/) - The IFEMA, Feria de Madrid opened its doors to attendees from 100+ countries as the world’s biggest air traffic management (ATM) event kicked off.
- [Celebrating International Women's Day at Liberty](https://www.libertycomms.com/celebrating-international-womens-day-at-liberty/) - Under the theme of 'Balance for Better', this year’s International Women’s Day (IWD) kicks off today with a whole range of activities and events designed to celebrate the achievements of women and call for a balanced and fair society. Brands too are leaning on the day as an opportunity for marketing - some with more
- [Mobile World Congress - Day Four](https://www.libertycomms.com/mobile-world-congress-day-four/) - So the final day of Mobile World Congress 2019. A last chance to explore - and try to make it to Hall 8.1. It’s a long way from Hall 1…
- [Mobile World Congress - Day Three](https://www.libertycomms.com/mobile-world-congress-day-three/) - We’re now three quarters of the way through Mobile World Congress 2019 and the themes of social good and diversity have been evident throughout the week so far.
- [Mobile World Congress 2019 - Day Two](https://www.libertycomms.com/mobile-world-congress-2019-day-two/) - Much of the talk on day two of Mobile World Congress 2019 has been centred on security, and specifically network security for 5G.
- [Mobile World Congress 2019 - Day One](https://www.libertycomms.com/mobile-world-congress-2019-day-one/) - The theme for Mobile World Congress 2019 is Intelligent Connectivity, and it was no surprise to see 5G dominate much of the headlines on day one of the show.
- [The Biggest Buzz from CES 2019](https://www.libertycomms.com/the-biggest-buzz-from-ces-2019/) - CES, the Consumer Electrics Show that takes place in Las Vegas every year, has become the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — a global stage where next-generation innovations are introduced to
- [How to Track Your Social Media ROI](https://www.libertycomms.com/how-to-track-your-social-media-roi/) - Track Social Media results in real-time, and figure out the right metrics to help gauge ROI.
- [Artificial Intelligence: Friend or Foe?](https://www.libertycomms.com/artificial-intelligence-friend-or-foe/) - Artificial Intelligence (AI) and machine learning have been the technology buzz words of 2018.
- [The ‘Gin and Tonic Effect’](https://www.libertycomms.com/the-gin-and-tonic-effect/) - I’ve sat in many a brand strategy meeting where those around the table have been trying to get to the bottom of what their USP is. My advice is, don’t spend time looking for something that 99% of the time doesn’t exist.
- [Data, Data Everywhere](https://www.libertycomms.com/data-data-everywhere/) - Einstein wrote a riddle about data when he was just a child. At least that’s the apocryphal claim. He, allegedly, claimed that 98% of the world’s population wouldn’t be able to solve it. Personally I’m not convinced he got his numbers right as I managed to solve it in 15 minutes - and I’m no Einstein.
- [The Future of Food](https://www.libertycomms.com/the-future-of-food/) - Last month, Liberty US attended the Future of Food, an event hosted by our office organization, WeWork. Earlier this year, WeWork declared that it would no longer serve meat at company events, nor allow employees to expense meat on the company dollar. We in San Francisco have an inclination to support sustainable initiatives, especially any
- [Liberty at IBC2018 - Day Five: The day after the night before](https://www.libertycomms.com/liberty-at-ibc2018-day-five-the-day-after-the-night-before/) - The main headlines to first emerge on the final day of the IBC2018 conference were focused around the big winners from the night before at the event’s prestigious Awards ceremony.
- [Liberty at IBC2018 - Day Four: From Sesame Street to Amsterdam](https://www.libertycomms.com/liberty-at-ibc2018-day-four-from-sesame-street-to-amsterdam/) - The conference track delivered just before the mass exodus for lunch on day four of IBC2018 provided a fascinating insight into how the digital revolution is driving the world of sports broadcasting to attract new audiences.
- [Liberty at IBC2018 - Day Three: Pugafly, giggles and gigabytes](https://www.libertycomms.com/liberty-at-ibc2018-day-three-pugafly-giggles-and-gigabytes/) - With it following a Friday, you’d have been forgiven for thinking that day three of IBC2018 would be host to a few bleary eyes. But in actual fact you couldn’t have been further from the truth. The third day kicked off with a 4k charity run completed by over 500 IBC participants, raising over $40k for charity.
- [Liberty at IBC2018 - Day Two: A Scot and two aliens walk into a bar](https://www.libertycomms.com/liberty-at-ibc2018-day-two-a-scot-and-two-aliens-walk-into-a-bar/) - Day two of IBC2018 kicked off in esteemed fashion with a welcome from the Mayor of Amsterdam, Femke Halsema, before attention turned to the main topic of the day’s keynote session - blockchain.
- [Liberty at IBC2018 - Day One: BBC, Beyoncé and Mr Bean](https://www.libertycomms.com/liberty-at-ibc-2018-day-one-bbc-beyonce-and-mr-bean/) - Over the next week, around 60,000 visitors from over 170 countries will descend on the RAI in Amsterdam for the prestigious annual IBC show.
- [The Netflix effect](https://www.libertycomms.com/the-netflix-effect/) - The battleground for viewing figures has arguably never been as hard fought as it is today, with legacy media companies being forced to play catch up and offer multiple services in order to compete, thanks in no small part to the ‘Netflix effect’.
- [5G: the latest rural fantasy?](https://www.libertycomms.com/5g-the-latest-rural-fantasy/) - By Jasmine Gray The global race to launch 5G is on. In the midst of ongoing British commitments to adopt 5G, the population of rural Britain still remain some of the least connected people in Europe. A recent study by GoCompare outlines how London, along with major cities Manchester and Nottingham have access to more than
- [Steam: It’s all about Quantity, not Quality (or so it seems)](https://www.libertycomms.com/steam-its-all-about-quantity-not-quality-or-so-it-seems/) - Steam was launched in 2003, and PC gaming would never be the same again. Since then, indie developers worldwide have used Steam as a platform on which to showcase their creative talents to the world.
- [Introducing: Janel Steinberg](https://www.libertycomms.com/introducing-janelsteinberg/) - I love bringing creative solutions to my work and finding interesting stories to tell for the brands I've worked with.
- [Big Tech’s Midlife Crisis](https://www.libertycomms.com/big-techs-midlife-crisis/) - Why ‘Big Tech’ is having a very public, midlife crisis.
- [What makes customers tick?](https://www.libertycomms.com/what-makes-customers-tick/) - How do you know who you are marketing to? You’ve done the customer surveys, read the online profiles, and spent hours curating content for your audience to download all so that you can build a profile of the perfect customer.
- [The tech transforming the 2018 FIFA World Cup](https://www.libertycomms.com/the-tech-transforming-the-2018-fifa-world-cup/) - As the world’s biggest sporting event, attracting an estimated 3.4 billion viewers globally this year, it isn’t surprising that the FIFA World Cup presents an attractive opportunity to showcase the latest and greatest in tech innovations as well as sporting finesse.
- [Forbes Europe forging a new identity after The Memo merge](https://www.libertycomms.com/forbes-europe-forging-a-new-identity-after-the-memo-merge/) - Liberty recently attended a media briefing with Alex Wood, European Editor at Forbes, who talked about big plans for Forbes Europe over the next year.
- [The Liberty London Tech Week](https://www.libertycomms.com/the-liberty-london-tech-week/) - Last week saw thousands of eager fans from all over the world gather in one of Europe’s most prominent cities for a celebration like no other. While the World Cup kicked off in Moscow, we had our own celebration right here in London.
- [CSR: Improving Media Literacy](https://www.libertycomms.com/csr-improving-media-literacy/) - As part of our corporate social responsibility initiative (CSR), Liberty has been working towards improving media literacy and increasing general knowledge of the public relations field.
- [Brand or branding – what do they really mean?](https://www.libertycomms.com/brand-or-branding-what-do-they-really-mean/) - We talk a lot these days about brand and branding, but do we actually know the difference?
- [Time to change the rules on digital transformation](https://www.libertycomms.com/time-to-change-the-rules-on-digital-transformation/) - Meet Dick Fosbury. Checking in at 1.93m tall as a modest rookie sportsman in the 1960s, Dick had tried out a number of sporting challenges, but showed little promise in any of them. Undeterred, he went in search of greatness. What followed was a pioneering journey which made him a household name and an innovator whose discovery still carries his name today.
- [Join us on 11th June 2018 to hear how PR can help you](https://www.libertycomms.com/join-us-on-11th-june-2018-to-hear-how-pr-can-help-you/) - Our creative industries here in the UK are some of the strongest in the world. And now the data shows how much we are helping fuel Britain’s economy. The sector now makes up more than five per cent of the UK economy’s GVA with much of the increase being driven by a boom in computer and digital services.
- [That’s definitely maybe fake news](https://www.libertycomms.com/thats-definitely-maybe-fake-news/) - Fake news has become a ubiquitous and tawdry phrase that’s turned from originally being something used to describe an inaccurate and often untruthful story, to something that people use to discredit anything they don’t favour or agree with.
- [The Story is Everything](https://www.libertycomms.com/the-story-is-everything/) - We all see stories play out in our heads before we turn them into something that we can communicate. Some of us spend a lot of our time turning those ideas into something that translates into images or even film. You get the picture. It’s called imagination.
- [Berkeley and TechCrunch Creating the Mecca for Robotics](https://www.libertycomms.com/berkeley-and-techcrunch-creating-the-mecca-for-robotics/) - Berkeley and TechCrunch Creating the Mecca for Robotics
- [Crisis CEOs: hero, villain or jelly?](https://www.libertycomms.com/crisis-ceos-hero-villain-or-jelly/) - Think of a crisis. Do you remember the details? Probably not. But you very likely do remember the performance of the CEO in vivid detail. Richard Branson in the Mojave Desert. Oscar Munoz ‘re-accommodating’ a passenger at United. Nick Varney on Sky after the Alton Towers tragedy. Mark Zuckerberg under pressure at Facebook. It’s hard
- [Apocalypse Narratives and Technology - the Terminator problem](https://www.libertycomms.com/apocalypse-narratives-and-technology-the-terminator-problem/) - Apocalypse Narratives and Technology - the Terminator problem.
- [Starship turn heads at Tech London Advocates’ 5th Anniversary](https://www.libertycomms.com/starship-turn-heads-at-tech-london-advocates-5th-anniversary/) - Liberty recently joined Starship at a special event to celebrate Tech London Advocate's 5th birthday. Starship gave a demo of their very cute delivery robot while the company’s VP of Marketing, Henry Harris-Burland, addressed an audience made up of leading figures from the London technology scene.
- [4 Mistakes Communicators Make on Social Media and How to Fix Them](https://www.libertycomms.com/4-mistakes-communicators-make-on-social-media-and-how-to-fix-them/) - Social media, like PR, is constantly evolving. There was a time where Twitter users were only able to tweet 140 characters or less. The change to 280 characters may seem like it happened eons ago, but we just have to look back to November 2017. Wow, I feel old all of a sudden. A long-forgotten
- [Technology re-creating the past](https://www.libertycomms.com/technology-re-creating-the-past/) - As a child growing up in the 60’s in Britain, everything seemed new and fresh and exciting. It seemed that the sun was always shining and that if you set your mind to it, you could do whatever you wanted to in a brave new, swinging 60’s scene.
- [A Public Relations View on the Facebook and Cambridge Analytica Scandal](https://www.libertycomms.com/a-public-relations-view-on-the-facebook-and-cambridge-analytica-scandal/) - A Public Relations View on the Facebook and Cambridge Analytica Scandal
- [The power of partnership](https://www.libertycomms.com/the-power-of-partnership/) - When I started Liberty Communications 20 years ago, I had just finished a 15-year in-house career working with some global technology corporations. I’d never worked in an agency before, nor had been a part of running one, but instinctively I knew what I wanted from Liberty for our clients
- [Celebrating 20 Years of Technology – The Evolution of Social Media](https://www.libertycomms.com/celebrating-20-years-of-technology-the-evolution-of-social-media/) - Social media has become an integral part of modern society mostly driven by the apps on your smartphone like Facebook, Instagram, Twitter and Snapchat. Today, social media allows us to instantly connect with people and share content in real-time - can we even remember life before it? Apparently, there were other social platforms before Facebook
- [Celebrating 20 years of technology - the ubiquitous USB flash drive](https://www.libertycomms.com/celebrating-20-years-of-technology-the-ubiquitous-usb-flash-drive/) - Many of those who are old enough to remember the floppy disk will recall how revolutionary it was back in its day. But of course things change, and with a memory capacity of approximately 1.44 MB, the floppy disk eventually became obsolete in the fast moving and ever changing world of technology.
- [Celebrating 20 Years of Technology - PR in Real-Time](https://www.libertycomms.com/celebrating-20-years-in-technology-pr-in-real-time/) - There is one universal truth in PR; the role of the public relations professional is always evolving and PR is now squarely in the era of real-time.
- [Revolving and Evolving](https://www.libertycomms.com/revolving-and-evolving/) - One of the things we love best at Liberty, is being part of a wider team of fresh thinkers. We’ve employed a unique mix of talent to bring a 360 degree view to everything we do. This approach brings creativity and insight to campaigns and keeps everything we do relevant and current.
- [Celebrating 20 years of technology: Making commuting tolerable since 2007](https://www.libertycomms.com/celebrating-20-years-of-technology-making-commuting-tolerable-since-2007/) - It wasn’t until 2007 when Amazon released the first Kindle that travel woes could be cast aside. Since then, Amazon has kept us turning their e-pages with over 10 different iterations of the original model, and we can now access a vast database on the go, with over 20,000 books available.
- [Celebrating 20 Years of Technology - ATM: It’s got nothing to do with cash machines!](https://www.libertycomms.com/celebrating-20-years-of-technology-atm-its-got-nothing-to-do-with-cash-machines/) - Asynchronous Transfer Mode - or ATM - for short is defined as a telecoms industry switching technology for the transfer of voice, data and video in the network
- [Celebrating 20 Years of Technology - Play On!](https://www.libertycomms.com/liberty20_gaming/) - Another day, another blog! As we inch closer to Liberty's 20th anniversary, join in celebrating one of my favorite tech hobbies - gaming. I owe my love for technology to gaming. Instead of sticking to what was the "norm," gaming offered me and many other fans a world that provided thought provoking questions and objectives.
- [Celebrating 20 years of technology – when the apocalypse comes, beep me](https://www.libertycomms.com/celebrating-20-years-of-technology-when-the-apocalypse-comes-beep-me/) - As part of Liberty’s look back on 20 years of technology, I’m talking about the pager, or what the cool kids colloquially coined, “the beeper”.
- [Celebrating 20 years of technology - how streaming galvanized the music industry](https://www.libertycomms.com/celebrating-20-years-of-technology-how-streaming-galvanized-the-music-industry/) - As we continue our blog series celebrating the transformative technology innovations of the last 20 years, we wanted to showcase the disruptive technology that has permeated the music industry - streaming. Even as I write this I’m conscious of the fact that the music surrounding me is being streamed through an app on my smart
- [Celebrating 20 years of technology - Attenborough on demand](https://www.libertycomms.com/celebrating-20-years-of-technology-attenborough-on-demand/) - The BBC announced its new iPlayer platform in 2007, tentatively introducing a brave new world of on-demand shows to an unsuspecting public.
- [Liberty’s Mobile World Congress 2018: Day Four and it’s a connected 5G wrap](https://www.libertycomms.com/libertys-mobile-world-congress-2018-day-four-and-its-a-connected-5g-wrap/) - MWC has seen some fantastic buzz this year, and the Liberty team have definitely been enjoying it from the show floor. There has been lots of discussion of 5G that we won’t recap, but safe to say it has been an exciting show for everyone. On this final day of MWC until next year, Stephen
- [Liberty’s Mobile World Congress 2018: Day Three and 5G is still the talk of the halls](https://www.libertycomms.com/libertys-mobile-world-congress-2018-day-three-and-5g-is-still-the-talk-of-the-halls/) - It may be three quarters of the way through Mobile World Congress 2018, but 5G continues to dominate most of the headlines.
- [Liberty’s Mobile World Congress 2018: Day Two and we’re heading to the moon!](https://www.libertycomms.com/libertys-mobile-world-congress-day-2-and-were-heading-to-the-moon/) - It’s day two at Mobile World Congress 2018 and the news keeps coming.
- [Liberty’s Mobile World Congress 2018: Day One](https://www.libertycomms.com/libertys-mobile-world-congress-2018-day-one/) - Mobile World Congress has again welcomed thousands of delegates to see the latest innovations, hear from industry leaders and network with the technology world.
- [Celebrating 20 years of technology – the company with a vision for the future](https://www.libertycomms.com/celebrating-20-years-of-technology-the-company-with-a-vision-for-the-future/) - In celebration of the most innovative technological advancement of the last 20 years, the Liberty blog explores the rise of YouTube and video streaming.
- [What We Learned at Learning Technologies](https://www.libertycomms.com/what-we-learned-at-learning-technologies/) - I’ve just got back from Learning Technologies at Olympia – with more than 8,000 visitors and 200 exhibitors it was buzzing!
- [The World of Work is Changing](https://www.libertycomms.com/the-world-of-work-is-changing/) - The workplace of today is dramatically different than it was a few years ago.
- [Celebrating 20 years of technology - the birth of GPS](https://www.libertycomms.com/celebrating-20-years-of-technology-the-birth-of-gps/) - As we continue the countdown to our 20th anniversary, we recap on our favourite technology innovations of the last 20 years. Today it’s in-car GPS navigation.
- [On the Day Liberty was Born](https://www.libertycomms.com/on-the-day-liberty-was-born/) - Twenty years ago, our fearless leader Dee Gibbs decided to drop the shackles of company life and start her own agency. Thank God, she did, because that was how Liberty was born. Let’s take a look at what was going on March 15th, 1998, a day we might consider the birthday of Liberty Communications: Music
- [Celebrating 20 years of Storytelling](https://www.libertycomms.com/celebrating-20-years-of-storytelling/) - Liberty marks the 30 day countdown to the agency's 20th anniversary celebrations
- [Happy Birthday Liberty - 20 technology innovations from the last 20 years](https://www.libertycomms.com/happy-birthday-liberty-20-technology-innovations-from-the-last-20-years/) - As we enter the 30 day countdown to our 20th anniversary in March, we thought we’d look back at our favourite technology highs and lows from the last 20 years.
- [How to tackle the payola tombola](https://www.libertycomms.com/how-to-tackle-the-payola-tombola/) - The boundary between earned vs unearned media are becoming more blurred, which has seen the rise of a new 'payloa' approach. How should PR agencies manage this?
- [Introducing: Olivia Mora](https://www.libertycomms.com/introducing-olivia-mora/) - I’ve worked in public relations in a variety of industries including entertainment, non-profit and my favorite – technology.
- [Liberty US Holiday Retreat Hits the Mark](https://www.libertycomms.com/liberty-us-holiday-retreat-hits-the-mark/) - We here at the Liberty Communication always aim to hit our targets. So, what better location for a holiday team building retreat than a place where we can hone our targeting skills, the archery range located in San Francisco’s Golden Gate Park. We sharpened our focus under the guidance of an experienced instructor, and our outing hit the bullseye, literally! And we rewarded ourselves with a little picnic. To top off the day, we sang our hearts out doing karaoke over sushi. We’re usually known for our pitches, but that night we might have been a little off our game, but we did light up the restaurant with some yuletide cheer!
- [Introducing: Vito Gallo](https://www.libertycomms.com/introducing-vito-gallo/) - Tell us a little about your background: Originally from New England, I moved to the Bay Area in April of 2016. I graduated from Suffolk University in Boston with a degree in Public Relations and a minor in Political Science. Shortly after graduating, I was offered a position with Kel & Partners, a medium sized
- [Liberty Presents our Senior Executives – An Interview with Jim Lubinskas](https://www.libertycomms.com/liberty-presents-jim-lubinskas/) - This month we’re continuing our series of profiling our senior executives. We sat down with Jim Lubinskas, a Managing Director at Liberty in our San Francisco office. Let’s learn more about him: Hi Jim, thanks for taking the time to talk with us. Our first question is, what is your management style? I tend to
- [Liberty US Away Day](https://www.libertycomms.com/liberty-us-away-day/) - This year, for our summer away day in the US office, we took a trip to Napa. The wine country escape offered beautiful views, delicious treats and abundant team bonding experiences. We hope you enjoy our album and we already can’t wait to go back!
- [Liberty Presents our Senior Executives – An Interview with Katie Finn](https://www.libertycomms.com/liberty-presents-our-senior-executives-an-interview-with-katie-finn/) - This month we’re continuing our series of profiling our senior executives. We sat down with Katie Finn, a Senior Account Director at Liberty in our London office. She has been with Liberty since 2014 and has played a role in Liberty’s continued success. Let’s learn more about her: Hi Katie, thanks for taking the time
- [Introducing: James Meredith](https://www.libertycomms.com/introducing-james-meredith/) - Tell us a little about your background: I graduated from Cardiff University in 2007 with a BA in English Language Studies. After completing three work experience placements at PR companies in the South West of England, I secured my first full time position as a Junior Account Executive at an agency that specialised in technology
- [Introducing: Rick Judge](https://www.libertycomms.com/introducing-rick-judge/) - Tell us a little about your background: I’ve always lived my life by one simple quote: “The journey is better than the end.” That journey has led me from New York to South Carolina, Washington, D.C., and now San Francisco. I am a Senior Account Manager here at Liberty, working out of our 17th floor
- [The Age of Algorithms](https://www.libertycomms.com/the-age-of-algorithms/) - There is no doubt that living in the Age of the Algorithm has transformed the way we make decisions. Mechanisation has saved the world time, money, and (in the case of the emergency services) even lives. In addition, there are obvious business and marketing advantages to using intelligent technology that claims to “personalise” our online
- [From Liberty US: A World’s Fair Nano Conference Recap](https://www.libertycomms.com/from-liberty-us-a-worlds-fair-nano-conference-recap/) - Liberty’s own Megan Keesee and Leah Monteleone attended the World’s Fair Nano Conference in San Francisco - a festival featuring virtual reality, drones, motorized skateboards, wearable tech, robotics, IoT, 3D printing, and more. This event provided a sneak peak into the future of tech with an all-star speaker lineup of founders and CEOs to share
- [The Weekend that was SXSW 2017](https://www.libertycomms.com/the-weekend-that-was-sxsw-2017/) - Liberty’s own Megan Keesee attended SXSW in Austin - an annual conference that covers the future of everything. It is perhaps the most generalized professional conference in existence today, organized from chaos to coherence by categorizing all events into one of four tracks: Interactive, Film, Music, and Comedy. There’s literally something for everyone. Megan attended
- [An introduction to the General Data Protection Regulation (GDPR): What you need to know](https://www.libertycomms.com/an-introduction-to-the-general-data-protection-regulation-gdpr-what-you-need-to-know/) - With a whopping 2.5 quintillion bytes of data now being produced every single day, the debate around data privacy is showing no signs of slowing down; consumers and businesses are still asking the same fundamental question - how, where and by whom is our data gathered and stored? This issue is at the heart of
- [Welcome to Liberty, FutureDial!](https://www.libertycomms.com/welcome-to-liberty-futuredial/) - Liberty is excited to welcome on board the latest client to our San Francisco HQ, FutureDial. Based in Sunnyvale, California, FutureDial is the leading provider-of-choice of mobile device processing solutions for Wireless Carriers, Retailers, Mobile Device Buy-Back Trade-In companies, Third-Party Logistics, and ITAD Providers. It has appointed Liberty to provide public relations communications and counsel,
- [Introducing: Jim Lubinskas](https://www.libertycomms.com/introducing-jim-lubinskas/) - Tell us a little about your background: I was born and raised in Connecticut but attended Catholic University in Washington D.C. and ended up staying in the area. I studied philosophy and, while I enjoyed my classes, I decided there was not much of a job market for philosophy majors. Hence my move into public
- [Introducing: Grace Simpson](https://www.libertycomms.com/introducing-grace-simpson/) - Tell us a little about your background: My background is in professional dance, which is perhaps a little unorthodox compared to most in tech PR. I graduated from Northern Ballet School in the Summer of 2012 and traveled for 2 years abroad Celebrity cruise ships performing in their theatre productions and teaching ballroom dancing. I
- [Introducing: Riikka Heinäaho](https://www.libertycomms.com/introducing-riikka-heinaaho/) - Tell us a little about your background: I’m originally from central Finland, where I studied at Jyvaskylan Kristillinen Opisto and received a degree in Children and Family Welfare. After graduating, I became an Au Pair in a small coastal town in Scotland. In 2014, I moved to London as I wanted to pursue career in
- [Looking Ahead in 2017](https://www.libertycomms.com/looking-ahead-in-2017/) - It is time to look ahead to what the New Year might have in store… Predictions are always a tricky thing to make. Fast forward twelve months and you will either look smug or red faced – as an agency with fee paying clients, neither is particularly desirable. So rather than risk the annual prognostication
- [Introducing: Mike Walker](https://www.libertycomms.com/introducing-mike-walker/) - Tell us a little about your background: I graduated in September from the University of Lincoln with a degree in English, but have been working since late April, when university all of a sudden, sadly, no longer was a thing. Prior to arriving at Liberty, I was a freelancer for Hotwire PR’s B2B and consumer
- [2016 Wrap Up](https://www.libertycomms.com/2016-wrap-up/) - I am confident we can all agree that 2016 has been quite an eventful year on the world stage. In the UK the news that BREXIT was going to happen came as a shock to most, and in the US, the presidential elections completed the uncertainty double. With the political climate changes and some fairly
- [Liberty Presents our Senior Executives -  An Interview with Elena Davidson](https://www.libertycomms.com/liberty-presents-our-senior-executives-an-interview-with-elena-davidson/) - At Liberty we think it is important to honor all of our employees, especially the people who have helped build this agency into what it is today. With that being said we are excited to kick off a new series profiling all of our senior executives. First up is Liberty’s new Managing Director, Elena Davidson,
- [Liberty's End of Summer Liquid Lunch](https://www.libertycomms.com/libertys-end-of-summer-liquid-lunch/) - Earlier this month we gathered for the bi-annual Liberty Liquid Lunch. We were joined by a few of our favourite journalists across a variety of sectors, such as telco, corporate, finance, consumer tech and IT security. The main reason why the Liberty team enjoys hosting the Liberty Liquid Lunches twice a year is that they
- [Welcome to Liberty, iTalent!](https://www.libertycomms.com/welcome-to-liberty-italent/) - Some good news was announced this week by the Liberty Senior Management team – we are very pleased to welcome on board a brand new client to our London HQ, iTalent. Based in San Jose, California, (with international offices in Hong Kong and India), iTalent is a leading global technology consulting and cloud integration firm,
- [Happy Halloween from the Liberty team!](https://www.libertycomms.com/happy-halloween-from-the-liberty-team/) - With Halloween officially upon us, we wanted to share some of the team’s shenanigans in favour of the celebrations. Although thought to be an ‘Americanized’ tradition, Halloween as we now know it actually originated in the Celtic fringes of Britain, and was adapted by Christian traditions, immigrants' conventions and an everlasting desire for sweets. In
- [Getting in the News without News](https://www.libertycomms.com/getting-in-the-news-without-news/) - Just because you don’t have hard news doesn’t mean you can’t be part of the news cycle. By creating your own news team and developing a unique point of view around topical issues, you can generate a steady flow of news and relevant commentary between major events like funding, partnerships, product/service launches or new hires.
- [Bringing the UK to SF with Our First Media Happy Hour](https://www.libertycomms.com/bringing-the-uk-to-sf-with-our-first-media-happy-hour/) - Last month we were joined by journalists and friends of Liberty to celebrate a British-themed evening at San Francisco’s Whitechapel gin bar for our inaugural media happy hour. The bar gets its namesake from the infamous East London neighborhood and is home to the largest gin selection in North America. It is styled as a mix
- [Pokémon GO: Is Augmented Reality the Answer Marketers Have Been Looking for?](https://www.libertycomms.com/pokemon-go-is-augmented-reality-the-answer-marketers-have-been-looking-for/) - Pokémon GO has achieved astonishing success since its release so far, and with over 20 million users in the US alone, the game has the highest number of downloads in the history of Apple’s app store. Consequently, many businesses have already begun to use the trend of Pokémon GO as a promotional tool, for example,
- [Introducing: Lyle McAdam](https://www.libertycomms.com/introducing-lyle-mcadam/) - Tell us a little about your background: I’m originally from St. Andrews, a small town on the East coast of Scotland about 45 mins north of Edinburgh. Although my parents sound proper Scottish, I appear to be the exact opposite, which may be due to the fact that I went to an international school. I
- [Introducing: Anna Palagi](https://www.libertycomms.com/introducing-anna-palagi/) - Tell us a little about your background: I graduated from DePaul University in Chicago with a degree in Public Relations and Advertising and a double minor in Women’s Studies and Public Law. I’ve been in public relations since my sophomore year and most recently worked at The OutCast Agency and SutherlandGold Group in San Francisco.
- [5 Ways to Use Social Media for Event Participation](https://www.libertycomms.com/5-ways-to-use-social-media-for-event-participation/) - Social Media is everywhere, and with worldwide social media users are predicted to reach 2.55 billion by 2018, it’s essential to make sure you’re active on it to engage with your target audience. This is particularly true when it comes to events. Platforms like Twitter, Facebook, and LinkedIn can be excellent ways to promote your
- [Introducing: Megan Keesee](https://www.libertycomms.com/introducing-megan-keesee/) - Tell us a little about your background: I graduated from Southeast Missouri State University (near my hometown of Jackson, Missouri) with degrees in both Global Cultures and Languages and Mass Communications. I’ve been in the public relations and marketing industry for almost three years now. I most recently held a position as Assistant Account Executive
- [Another year, another budget announcement: But is it good news for tech companies?](https://www.libertycomms.com/another-year-another-budget-announcement-but-is-it-good-news-for-tech-companies/) - When you see the image of our honourable Chancellor of the Exchequer, George Osborne, standing outside Number 10 with his shiny red suitcase it can only mean one thing – time for another budget announcement. As the eighth budget announcement during his tenure as Chancellor, George cracked down on sugar drink brands and told us
- [Introducing: Leah Monteleone](https://www.libertycomms.com/introducing-leah-monteleone/) - Tell us a little about your background: I graduated from Cal Poly State University in San Luis Obispo in June of 2015 with a degree in Communications and Psychology. After a month-long graduation trip to Southeast Asia, I started work at The OutCast Agency where I worked with various B2B and B2C clients. At my
- [2015 Wrap Up](https://www.libertycomms.com/2015-wrap-up/) - Wow! What an exciting year 2015 has been here at Liberty Communications. Following the success of Liberty’s San Francisco presence, we’ve been growing our US team footprint. We welcomed Rene Musech who has recently enjoyed a promotion to Account Director status after only 6 months with the Liberty team and Kourtney Evans, who joined our

## Pages

- [Home Page](https://www.libertycomms.com/) - Liberty Communication. Global PR and marketing consultancy working exclusively in the technology sector. London, San Francisco and New York.
- [Liberty Podcast - On the Line](https://www.libertycomms.com/liberty-podcast/) - Liberty On the Line offers an insider view of global PR through the eyes of Liberty. From our latest initiatives to conversations with those in the media, business and public relations, we bring the Liberty Way to your ears. A production of Liberty Audio Labs, our podcast division, Liberty can help translate your brand into
- [about](https://www.libertycomms.com/about/) - When you work with Liberty you get access to a team – however big or small your organisation. Our senior management team takes a direct interest in all of our clients. We carefully choose those that come to work with us and we ensure that they have passion and support for the Liberty ethos. Here’s
- [Resources](https://www.libertycomms.com/resources/) - resources and insights FilterAllResourcesWhitepapers Reddit, Substack and the new dynamics of influence in communicationsReddit, Substack and the new dynamics of influence in communicationsReddit, Substack and the new dynamics of influence in communicationsFor decades, communications strategies have revolved around the same proven set of channels... Read More Get Ready for 2026Get Ready for 2026Get Ready for
- [contact](https://www.libertycomms.com/contact/) - we’d love to hear from you Name *Email *Company NamePhone NumberInterested inAI/MLClean Tech/EnergyCloudConsumerCybersecurityDataDeep TechDefence TechDevOpsEducation TechnologyFintechGamingGovernment/Public SectorHealthHR TechInsurtechManufacturingMar/Ad TechMedia TechMobilityProperty techRetail/E-CommerceRoboticsSaaSSocialStartups and ScaleupsSupply Chain/InfrastructureTelecomsTransportationVenture CapitalOther (please specify)Where do you require support?APACUKUSAUK & USAEuropeOtherInterested in: Other (please specify) *Support: Please specify where you require support *How did you hear about us?Award Listings / Listings of PR
- [liberty worldwide](https://www.libertycomms.com/map/) - Liberty Worldwide Apart from our wholly owned offices in Europe and the US, Liberty Worldwide is a global network of fully independent consultants and agencies with a successful and proven track record in delivering high quality marketing and PR services across the world. All our agencies have been hand-picked due to their like minded approach
- [the liberty academy](https://www.libertycomms.com/the-liberty-academy/) - The Liberty Academy was established in 2013 as a programme aimed at helping students and recent graduates learn more about the PR industry and what an entry level role working in PR is like. In more recent times, we have refreshed the initiative to place an increasing focus on establishing long term partnerships with universities
- [expertise](https://www.libertycomms.com/expertise/) - one or two of our clients Our clients may all have technology as a foundation for what they do, but they are also very different. Building on its core strength in the telecom world, especially mobile, Liberty now works with clients in both the worlds of B2B and B2C communications. Our client experience includes some
- [services](https://www.libertycomms.com/services/) - our services At Liberty we understand the challenges of running a business. Our services cover a wide mix of disciplines from powerful story telling to influencer engagement and sales enablement and we always focus on driving ROI to make sure what we do for you counts. If you would like to hear more please contact
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- [blog](https://www.libertycomms.com/blog/) - updates from the blog Portugal’s startup ambitions go deep tech at SIM Conference 2026 15th May 2026 Portugal’s Startup Ecosystem Comes of Age as SIM Returns for Year Three 14th May 2026 The Mobile Network Innovation Summit: From Innovation to Execution 13th May 2026 Are telcos ‘bad’ at innovation? 12th May 2026 MWC 2026 Day

## Resources

- [Reddit, Substack and the new dynamics of influence in communications](https://www.libertycomms.com/resources/reddit-substack-and-the-new-dynamics-of-influence-in-communications/) - For decades, communications strategies have revolved around the same proven set of channels...
- [Get Ready for 2026](https://www.libertycomms.com/resources/get-ready-for-2026/) - Every year brings a fresh set of global digital data, and 2026’s picture is expected to be one of scale, saturation and rapid change.
- [Mind the Gap: The Future of Equitable AI in UK Tech](https://www.libertycomms.com/resources/mind-the-gap-the-future-of-equitable-ai-in-uk-tech/) - Research conducted on behalf of TFN & Liberty by Vanson Bourne.
- [SEO and PR: Finding visibility in an AI-first search world](https://www.libertycomms.com/resources/seo-and-pr-finding-visibility-in-an-ai-first-search-world/) - Search engines are moving from presenting a list of links to delivering direct, AI-generated answers. This means that even high-performing content may be surfaced differently, summarised by AI, or blended with other sources in an instant response.
- [How tech brands can build crisis comms that actually work](https://www.libertycomms.com/resources/ai-for-real-world-pr-4/) - Tech companies know first-hand how issues can escalate fast. Whether it’s a product failure, a cybersecurity incident or a backlash sparked on social media, the impact frequently goes beyond the immediate problem.
- [The State of Tech Media 2025](https://www.libertycomms.com/resources/ai-for-real-world-pr-3/) - The media has been hit hard in the last few years, with post-COVID closures and layoffs disrupting publications and forcing many brilliant journalists to turn to freelancing.
- [Between the brief and the budget: getting more from your PR spend](https://www.libertycomms.com/resources/ai-for-real-world-pr-2/) - With economic pressures straining marketing budgets, it can be difficult to know what to cut and what to keep.
- [AI for real-world PR](https://www.libertycomms.com/resources/ai-for-real-world-pr/) - There’s a lot of noise about Artificial Intelligence (AI). From headlines proclaiming jobs being lost to robots, to marketing blogs promising instant productivity, it can be hard to know where the hype ends, and the real opportunity begins.

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