liberty’s Winter Warmer.

By 28th January 2011Agency News

Breaking with tradition, liberty held the winter edition of its famed Liquid Lunch media mingle in January rather than November. As ever though, the event, which this year was held at the Waterloo Bar & Grill, proved to be hugely popular with the UK tech and telco media.


The Mi Liberty Liquid is an institution. It has become a must attend event for certain sections of the press community. Received wisdom suggests that PR agencies would do well to avoid organising their media events on a Friday night so close to Mobile World Congress. The Liquid Lunch, however, always guarantees a full house. Inevitably, much of the talk centred upon events that are likely to unfold this February in Barcelona. The fact that Nokia, Samsung and Sony Ericsson are all holding their big news events on Sunday, before the show officially opens, promoted speculation that Steve Jobs will usurp the lot and announce the iPad 2 on Saturday.


Apart from excitement over new tech on the market, much of the other chat revolved around the hectic social diary most people had lined up. It’s likely that the UKTJPR party on Wednesday, sponsored by Qualcomm and Huawei, will upstage most of the huge vendor parties in town in terms of media attendance. But will they be showing the Arsenal v Barcelona game? They will if liberty’s chief of parties and Catalan resident Remi Poncelet has anything to do with it…


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