Last night at the W Hotel saw Liberty Comms, the specialist technology communications consultancy collect the coveted title of Pathfinders Media Employer of the year.
The Pathfinders Media Employer of the year is the UK’s only annual award that recognises the ability of media companies to inspire and develop their staff. The award is independently judged and identifies and rewards those companies which invest in their people and ensures the media and marcoms industries continue to attract the best and brightest candidates from across the UK and around the globe.
This year’s Media Employer of the Year judging panel consisted of judges from 2011 winner of Media Employer of the Year, Firefish; Cohn & Wolfe; Journey HR, and IIP assessor & owner of Media Network, Bruce Macrae.
Liberty was recognised for its impressive approach to people strategy, as well as its comprehensive methodical approach for recruitment, inductions, appraisals and mentoring – all of which echoed the values of the agency. It also stood out for its approach to celebrating success at all stages of employee’s career, and for promoting a culture which fosters creativity and encourages new ideas throughout all levels of the company.
Managing Director and Founder of Liberty, Dee Gibbs was at the ceremony to collect the award and tweeted immediately after the success: “Media Employer of the Year Award! We are so proud. Well done team!”
She went on to say; “it’s a huge accolade for us to join such a select group of past winners – Firefish, Addiction Worldwide, Agency Republic and Blue Rubicon to name but four – especially seeing as we were by far and away the smallest agency shortlisted this year.
“It just goes to show that good things come in small packages and that our company ethos of employing and fostering talented comms and media people works, and is being recognised by the industry as a whole.
“With plans to open a New York office in 2013, this award should stand us in good stead with recruitment and enable us to continue to attract as high a calibre of individual in the States that we do in the UK – it will also make a welcome addition to our creative showcase in the office!”