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This month we’re continuing our series of profiling our senior executives. We sat down with Jim Lubinskas, a Managing Director at Liberty in our San Francisco office. Let’s learn more about him:

Hi Jim, thanks for taking the time to talk with us. Our first question is, what is your management style?

I tend to manage like I like being managed. Namely, I give people lots of room to develop their own style and manage their own work flow. That being said, I also want to make sure everyone is on the same page so I like to have frequent check ins to make sure things are running smoothly. Luckily, Liberty employees tend to be self-sufficient and responsible. So it is the right environment for this management style.

If you could predict the future, where would you like to see Liberty in 5 years?

Liberty is in the enviable position of growing steadily through good work and referrals. This is the best way to grow, especially in PR as great performance and superior service are highly praised among all clients. We are a well-regarded agency amongst reporters and other PR professionals in the Silicon Valley so we must be doing something right. As we grow, we have to keep our reputation for high standards in mind.

What is your favorite/proudest memory during your time at Liberty?

One thing that stands out is getting recommended by a client who we had only been representing for a few months. To be able to make such an impression upon a customer in that short a time is very pleasing. It is always nice to be noted for doing good work.

Beyond that, I’d say just the day to day energy amongst our Liberty US team has been great. We have a small but efficient team in San Francisco. There are a lot of moving parts but the team handles things with a degree of efficiency that I had not seen before. Plus, everyone has a really great attitude and wants to be here working in tech PR. That makes a big difference.

On a more personal note, if you could live in a book, TV show or film, what would it be?

 Mad Men. I know it is dramatized but the 1960s were a key time for the marketing industry. Maybe I could have handled PR for Sterling Cooper! The early 60’s especially seemed to have an energy and drive that I would have liked to have been a part of. The characters remind me of my older family members and I love the style. Of course, I would have hated all the smoking and would have had to wait until after work to start drinking!

Besides being a PR super star, what was your dream job growing up?

I was into sports and dreamed of being a professional athlete.

Jim, thanks so much for sharing your answers with us today. We appreciate all your contributions to Liberty US.

Make sure to tune in next time, as we continue to interview the senior management team here at Liberty Comms.

Liberty Comms

Liberty Communications is an international public relations and marketing agency specialising in technology. Our uncompromised focus allows us to create highly effective, all-encompassing communications.

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