Walking through the doors of Liberty Communications four months ago I was prepared for the unexpected.
Not knowing a great deal about the Technology industry I was ready for an influx of information and the possibility that I’d be very much out of my depth.However, as time went on and I got used to my surroundings I began to feel a little less like a fish out of water.
My first day at Liberty did not get off to a great start: having been invited into a brainstorm meeting for a client I learnt my first fairly obvious lesson; the need to understand what the client does before trying to help think up campaigns.
The sheer fear that I was going to be asked something or even that someone would look in my direction was enough to make me realise I needed to do my homework to get along in this industry. Slowly but surely however, I began to grasp more understanding, and began to enjoy the work I was doing far more.
As an intern at Liberty I have been fortunate enough to assist on a variety of their clients. Similarly working with a range of the Liberty staff I was able to learn from their different styles, industry knowledge and experience. Being able to work with not only the great team, but also their clients I decided to peruse my career within the technology industry further.
The B2B sector is not one that I would have imagined myself in (historically consumer is known as a more attractive, glitzy area) however, I found myself watching and even participating in the creativity that goes hand in hand with B2B. By learning the ability to take an often complicated topic and transform it into something news worthy and interesting is a fantastic skill to have gained. Not to mention being able to understand what such complex businesses do is something that will never fail to make me feel a little bit proud of myself!
With an exciting new job under my belt, I hope that the invaluable skills I have learnt from the team at Liberty will assist me in my first foray into the paid world of a PR as a junior account executive. I appreciate the time I have spent a Liberty a great deal and was thrilled to have been able to extend my internship, so all that remains to say is a big thank you to the Liberty team for all their help and insight throughout my internship.