Liberty Industry News – May 23, 2014

By 23rd May 2014Liberty News




Hutchison said to win EU approval for O2 Irish deal next week
Hutchison Whampoa Ltd. will win European Union approval to take over Telefonica SA (TEF)’s O2 Ireland unit as soon as May 28 after a key EU panel backed the deal, according to two people familiar with the transaction. Officials from the EU’s national competition authorities met this week and gave their support to the European Commission’s plans to approve the deal, said the people who couldn’t be identified because the EU approval process isn’t public. The National regulators’ decision, which isn’t binding, paves the way for the European Commission to grant final approval at its next meeting on Wednesday, the people said.


YOYO Holdings snags $1.3M for its prepaid Mobile Consumer Survey platform
YOYO Holdings, a rewards platform that targets prepaid mobile phone users in developing economies, has secured $1.3 million in funding from Japanese venture capital firms GREE Ventures, CyberAgent Ventures, and Incubate Fund. Based in Singapore, YOYO Holdings operates a reward platform called Candy which is similar to sites like Swagbucks, but with a twist. Candy users receive SMS texts with a “mission” that may include trivia questions, market research surveys, or in-store promotions. Once they complete a mission, they reply to the message with a code and get a free load, or minutes, on their prepaid mobile.


Major US carriers unveil VoLTE plans
The evolution of voice continues apace as US carriers Verizon Wireless and T-Mobile USA reveal plans to launch Voice over LTE, with AT&T expected to follow suit on Friday. Verizon said it will start national rollout of the technology later this year, offering an HD Voice experience, using the AMR-wideband standard, which the company claims to provide the best voice quality available now, and allows for future interoperability with others.



enterprise technology


Security now the biggest concern among SMEs

Small-to-medium enterprise (SME) owners have admitted that they feel their businesses are more at risk this year than they were throughout the duration of last year. This is according to research by insurance firm Zurich, which quizzed 513 participants connected with SMEs, as part of its quarterly Zurich SME Risk Index.


London’s Heron Tower rebranded to Salesforce Tower by San Francisco cloud giant
The iconic Heron Tower in London is set to be renamed Salesforce Tower London as the San Francisco cloud giant continues its push into the UK. The move comes a month after Salesforce announced its intentions to build a new headquarters in San Francisco in a 61-storey skyscraper that’s also been named the Salesforce Tower. The skyscraper, due to be opened in 2017, will be the tallest in San Francisco.


John Lewis runs pitching day for start-ups
John Lewis whittled down the list of 163 applications to its new start-up incubator, JLAB, and invited 30 of the entrepreneurs to co-working space Level 39 in Canary Wharf to pitch their wares. JLAB, which will provide 15 weeks of financial support, office space and business mentoring, will be based several floors above Level 39 in one of the tallest buildings in the UK, One Canada Square. The entrepreneurs had just five minutes each to pitch to the 12 judges, made up of John Lewis directors and other tech leaders. Fifteen of the start-ups were called back to undergo more in-depth grilling by the panel.



media news


Ebay to step up reassurance after brand perception plummets
The breach occurred between late February and early March, when hackers were able to obtain access to the log-in details of eBay employees, but was only discovered earlier this week. Ebay’s brand has already taken a hit according to YouGov’s BrandIndex. Its buzz score – a measure of the positive and negative things said about a brand – fell by 9.8 points to -0.3 over the past week, a statistically significant decline. That sharp fall caused eBay to drop down a list of 42 online brands from fourth position to 28. Metrics including impression, value and reputation have also fallen.
Marketing Week


Ebay to step up reassurance after brand perception plummets
In the study carried out by Project Sunblock, senior marketing decision makers estimated that bot traffic is costing them between £10-15,000 each year, equivalent to 3,000 video ads on YouTube. However, despite expressing serious concern over the potentially damaging effect of bots, one in five of those surveyed had no method of preventing their brand from falling victim to fraud.


BBC News staff told ‘don’t do anything stupid’ on social media
BBC News staff have been told by bosses: “Don’t do anything stupid” on social media in the wake of the row over a BBC News channel editor posting an anti-UKIP tweet. Mary Hockaday, head of the BBC newsroom, sent an email to journalists on Thursday reminding them of the corporation’s “very clear social media guidance”.



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