Setanta to launch Irish MVNO this year
Irish sports broadcaster Setanta is in talks with mobile operator 3 about launching an MVNO on its network, it emerged this week. The companies have been holding talks for the past few months and Setanta aims to launch its mobile service by the end of the year, the Irish Times reported, without citing its sources. The MVNO would form part of a service package that Setanta is working on, including TV, phone and mobile broadband, the paper added.
Silent Circle takes on Skype, mobile telcos with encrypted landline calling
Going up against mobile telecom giants including Skype and Viber, Silent Circle has announced a global encrypted voice calling service on the heels of launching the ‘surveillance-proof’ Blackphone. The company aims to disrupt traditional communication services, whether it be tech firms, telcos or handset makers. The launch of the new service, the Global Encrypted Calling Plan, is likely to be of concern to traditional companies as it is billed as “50 percent less expensive” and, of course, appeals to the security-conscious.
FreedomPop attacks Europe with freemium smartphone plans
FreedomPop isn’t happy selling its free smartphone service only in the U.S., as the company now plans to expand to Europe. It will begin in Belgium, where it wants to test out its new service, TechCrunch reveals. FreedomPop is a mobile virtual network operator (MVNO) that purchases bandwidth from Sprint in the U.S, and then offers users 200 free voice minutes, 500 free text messages and 500MB free of data each month.
GDS launches crackdown on fake government websites
The Government Digital Service (GDS) has introduced its Thunderclap campaign, a clampdown on fake government websites. According to GDS, using standard search engines to search for Whitehall services can often lead to unofficial websites that charge for things that should be free or much cheaper. The initiative was launched earlier this week, aiming to use social media to raise awareness about misleading websites and encourage users to always use official channels.
Google Ventures to invest £58 million in European start-ups
Google is to invest $100 million (£58.4 million) in European tech start-ups, as it expands its capital funding business with a new base in London. Google Ventures was launched in 2009, and has since invested in over 250 portfolio companies in a range of sectors, such healthcare firms Flatiron Health and SynapDx, affordable solar energy business, Clean Power Finance, and controversial taxi app, Uber.
Amazon launches wearable technology store in UK
Online retail giant Amazon has launched a store devoted to wearable technology in the UK which features more than 100 different wearable devices including activity trackers, smart watches, smart glasses, and wearable cameras. As well as items from established brands such as Sony, Samsung, Garmin, Jawbone and GoPro, the store will feature products from emerging brands.
The Retail Bulletin
Rise of digital devices drives new viewing habits
Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result.
ActionX unveils rich media ad unit
App and cross-screen retargeting company ActionX has revealed a series of upgrades to its dynamic creative engine, including the launch of a ‘Mobile Pop-Up Shop’ rich media unit. ActionX’s creative engine already enables companies to enhance the relevance of retargeting campaigns by featuring personalised products and offers based on user behaviour in mobile apps and on web sites. The Mobile Pop-Up Shop banner delivers a new level of personalisation, expanding from a banner to create a full page of personalised offers and merchandise.
Mobile Marketing Magazine
Vevo renews advertising and content deal with Toyota
Vevo, the online music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO. The 12-month campaign will deliver original content programme commissioning and sponsorship throughout the year across Vevo, starting with ‘Lyric Lines’, launched yesterday. A Vevo spokesperson said the new deal confirms the “continuation of big UK TV ad spend moving to Vevo’s web, mobile, tablet and connected TV platform”.