Liberty Comms, the specialist technology communications consultancy, announced that it has been awarded a Certificate of Excellence in the 2013 EMEA Silver SABRE awards and in addition, has also been shortlisted for a Gold award in the consumer electronics category. Finalists for the latter category were selected from a record of more than 2,400 entries with winners set to be announced on 30th May in Barcelona.
Silver SABRE awards are given to those companies that demonstrate excellence in content creation, creative product and PR agency management. This year, Liberty was awarded a Certificate of Excellence in the PR product of the Year category for the development of its Liberty Index measurement tool, the only boutique agency winner in this category.
Nick Lane, head of measurement, Liberty Communications, said, “AVE is no longer an adequate assessment of campaign success as it is simply not detailed or informative enough and it gives no indication of whether a campaign message was received or which tactics flourished or fell short. The Liberty Index addresses this issue by going beyond campaign metrics to trend coverage based on a company’s media landscape, sentiment of coverage and coverage type. It offers transparent analysis of a clients’ penetration of target media and gives both our team and our clients the critical insights vital to developing any ongoing PR plan to be suitable for the long term and to better align to our clients’ business objectives.”
Liberty’s campaign for the launch of Root Classic has earned it a place on the shortlist for best ‘consumer electronics’ campaign. Gold SABRE awards require those nominated to demonstrate success in terms of campaign metrics, KPIs and also ROI. Liberty’s simple but effective PR campaign did just that.
Dee Gibbs, managing director and founder, Liberty Communications, said, “Sales are the ultimate goal for all of our clients but for consumer technology companies in particular, these are a crucial measure of success. Our media knowledge is invaluable to address this. Securing the right pieces of coverage can be the difference between success and failure and the targeted campaign we designed for Root Classic is testament to this. On review of the campaign, a massive 20 per cent of all sales were attributed to a single review – an ROI of £7 per £1 spent and a fantastic achievement for both Root Classic and Liberty as a communications team.”