Liberty Comms, an integrated digital communications agency with a presence in New York, San Francisco and San Jose, today announced that Nutanix, the leading provider of next-generation datacenter infrastructure solutions, has hired the agency after a competitive review.
Liberty Comms will be responsible for formulating and executing an overall integrated communications strategy to promote Nutanix’s Virtual Computing Platform that brings web-scale IT to mainstream datacenters and enterprises. The work will include planning, content creation, thought leadership and brand awareness.
Declan Waters, director of global corporate communications for Nutanix, said, “After vigorous due diligence, Liberty’s deeply experienced, senior team became the clear choice. They are incredibly detail oriented, understand how to truly integrate communication programs and always strive to deliver innovative thinking to generate results. This approach aligns perfectly with the culture at Nutanix. We look forward to a long-term partnership with Liberty and are confident they will be instrumental in leading Nutanix to the next stage of brand awareness.”
Dee Gibbs, founder and CEO of Liberty Comms said, “The team is thrilled to work with this dynamic and innovative company operating at the forefront of virtual datacenter infrastructure and cloud solutions. We’re excited about educating audiences and raising brand awareness of Nutanix’s simple and cost-effective virtual datacenter technology which is poised to conquer future enterprise IT challenges.”
Led by the agency’s senior management team, the account will be serviced from Liberty’s office in San Jose, California.