Liberty Communications, the specialist technology communications consultancy, today announced that it has appointed Michael Bingham to promote Liberty’s business in the United States, effective immediately. He holds specific responsibilities for building the company’s position within the local market to include increasing visibility of the company’s current U.S. client base, driving new business in the region and managing the company’s local offices.
According to a 2012 report from New York-based public policy organisation, Centre for an Urban Future, New York has the United States’ fastest growing technology sector second only to Silicon Valley. With this in mind, Liberty is in the process of consecutively launching support for both East and West coast offices to service clients in both technology centres, aiding them in taking advantage of potential future growth opportunities.
“I believe Liberty’s work ethic will really help differentiate us from local competitors and drive long term success,” said Michael Bingham, head of the United States region, Liberty Communications. “Our flexible, proactive and creative approach means that we track what is happening in the marketplace and adapt our plans, and the channels we are using, to keep business success at the forefront of our communications strategy for clients. It’s not just about offering integrated and digital campaigns but also making sure that the right campaign is being implemented at the right time.”
Dee Gibbs, managing director and founder of Liberty Communications commented, “When we decided to launch Liberty in the United States we committed to finding a team with the local market knowledge and understanding to help drive our clients business forward in the region. Michael has the experience to implement our integrated communications and digital approach within a regional context and at the same time embrace our dedicated approach to client services, recognising that this must lie at the heart of everything we do as a company.”
Michael is a seasoned technology public relations and marketing professional with over 15 years industry experience. He has a proven history of building brands, nurturing client relationships and simplifying complex topics for companies including Toshiba America Information Systems, SRS Labs, Networks in Motion, Gunnar Optiks and STEC