Liberty Communications, the integrated technology PR and digital communications agency, announced today that it has been selected by InReality, a retail and service innovation firm, to manage public relations and help build its presence in North America.
Working with brands like The Home Depot, Tempur-Pedic and Bridgestone, InReality helps clients bring their brands to life and drive results by identifying and shrinking the reality gaps between their brand’s promises and their customers’ actual experiences and expectations.
Through its end-to-end solutions, InReality empowers its clients with measurable and meaningful results and builds stronger, more enduring relationships between brands and their customers. Gary Lee, president and chief executive office at InReality said “As the entire retail industry rethinks its positioning and value to customers across both brick-and-mortar and online stores, selecting Liberty to help build our brand’s presence made sense for us. Liberty’s vast experience within the retail and CRM sector will enable us to expand and educate the industry on the vast “reality gaps” that often exist between brands and consumers, and how InReality’s innovative solutions can help our clients close these gaps.” Scott Beaver, vice president and general manager at Liberty Comms Inc commented, “We’re thrilled to be working with InReality. This is an exciting value proposition and market segment and we’re looking forward to using our customer experience knowledge and expertise to help strengthen awareness for InReality. We look forward to partnering with InReality to educate retailers and brands on how they can improve the customer experience.”
This latest North America win for Liberty builds on what has already been a successful year. With a new office in San Francisco serving the west coast and a widened team to support its growing client base, Liberty is establishing a truly global offering for its clients. Liberty is also represented in New York, London and Barcelona with a worldwide partner network offering support in all regions of the globe.