Liberty Communications, the integrated digital marketing communications agency, today announced that it has been awarded a 9-month PR contract by Filtered, an innovative e-learning platform – launched by edtech firm Excel with Business.
Founded in 2009, Excel with Business provides online testing and training to businesses and individuals for a range of skills including Microsoft Excel, PowerPoint, Web Design, App Design, Basic Accounts, etc. Having grown rapidly over the past two years, the company decided to launch premium learning platform and brand Filtered, which specialises in tailored online training in a range of business disciplines.
Liberty was appointed to support the business in raising awareness of the platform’s unique ability to teach users the critical or most desired components of the course, filtering out the rest to deliver a highly refined and customised syllabus.
Marc Zao-Sanders, Managing Director of Filtered said: “This is a very exciting time for us as we look to embark on our first PR campaign to support Filtered, and our innovative adaptive teaching method. The edtech market in Europe is still relatively young in comparison to our US counterparts, which presents a huge opportunity for us to grow our business. What’s more, digital penetration in the education market is still very low so being able to drive awareness of the opportunities and benefits technology offers in this market is the obvious next step for us.”
Liberty’s remit includes positioning Filtered and its senior executives as thought leaders in the education and technology markets and showcase its innovative, cost effective business model and customer service to potential customers in the financial, law, retail and logistics industries. Liberty will also be supporting Filtered to launch the Filtered Foundation – a separate entity which encompasses the charity Managing Director Marc Zao-Sanders started a few years ago, Access Professions – an online service which matches students with life-changing university- and career-related opportunities.
Dee Gibbs, Founder and Global CEO at Liberty said: “The edtech market is a hive of opportunity and is a sector that we at Liberty are incredibly passionate about. We’re delighted to be working in partnership with Filtered and are keen to use our skills and experience to support their business goals in the UK.”
Speaking about Liberty’s appointment Marc Zao-Sanders continued: “Rarely have I seen such an informed, enthusiastic and genuinely inspiring team come in and present. The quality and creativity of Liberty’s ideas, their existing knowledge of the EdTech industry and the chemistry of the team convinced us that Liberty is extremely well placed to lead our PR strategy going forward.”
Liberty Communications was appointed after a seven-way pitch process, which took place earlier this month.