Liberty Communications, the specialist technology communications consultancy, today announced that it will be launching the Liberty Academy later this year. The programme aims to help young people gain invaluable experience, insight and training as well as benefit from mentoring and coaching from those already working in the industry.
The Liberty Academy will work in a similar way to existing graduate initiation programmes and comprise of a series of one day workshops as well as practical exercises, mentoring and support. This approach will provide apprentices with exposure to every aspect of both public relations and marketing from understanding the broader industry to content development and the effective use of both social and digital media.
Dee Gibbs, managing director and founder of Liberty Communications commented: “In such a tough job market, school and university leavers alike are looking for all the experience they can get and the success of our internship programme has shown us that this type of approach can uncover fantastic candidates too. All of our 2011/2012 graduates were recruited from it and having the chance to learn the ropes before they came on board has helped them progress in their respective roles as well as been recognised by Pathfinders with our recent award win.”
Elena Davidson, client services director, said, “We want to be able to help nurture the PR and marketing stars of the future and we really believe that the Liberty Academy can be the first stepping stone for young people to build a promising career. Best practices are the building blocks of a successful working life and as an agency who works hard to instil them in our existing team, we want to drive the same standards in the teams of the future.”
Liberty won Pathfinders’ Media Employer of the Year in 2012 for its ability to develop its staff. Criteria associated with the award included the approach to people strategy, recruitment, induction, appraisals and mentoring. To inspire other companies to follow its lead Dee Gibbs will act as a judge for 2013 award entrants.