Liberty Comms, the specialist technology communications consultancy, announced that it has been appointed to support Coriant, a global supplier of leading future-proof optical transport solutions. Liberty will be working with Coriant across multiple markets including the UK and the United States to grow brand recognition and increase the company’s footprint worldwide.
As a newly formed, independent company with deep roots in Nokia Siemens Networks, Coriant is keen to grow awareness of its offering among industry influencers and potential customers alike. Coriant has a strong heritage but the company will be working with Liberty to carve a niche for itself in its own right and sit squarely at the forefront of the optical networking market as the leader in 100G transport.
Jayne Chace, chief marketing officer and senior vice president, Coriant, said, “The increase in data usage and the dynamic nature of bandwidth-hungry applications is creating both challenges and opportunities for our customers as their networks experience an unprecedented level of disruption in carrier networks. This puts Coriant in prime position to really make an impact on the market but our position as a newly independent company means our marketing and PR efforts are crucial to our success.”
Dee Gibbs, managing director and founder, Liberty Communications, said, “Coriant has already started to forge relationships with key industry influencers but reaching the right people in the right markets will be crucial to its success. Our experience both working on global campaigns and with various members of the Coriant team in the past, puts Liberty in the perfect position to support the company in building its brand awareness and we look forward to working with Jayne and her team to help advance the company’s market position.”