Liberty Communications, the specialist technology communications consultancy, today announced its plans to open a New York office in early 2013 with a number of retained and project based clients.
This will represent the first of two planned offices to open in the United States and sets a precedent for the company’s ambitious growth plans.
Dee Gibbs, Managing Director and Founder of Liberty Communications, said: “Liberty has built a successful business in the European market for our North American-based clients and we are increasingly being asked to provide support in their local market under the Liberty brand. New York is the first city in which we will deploy a Liberty-owned venture, but this is just the start.”
To ensure success in North America, Liberty is currently recruiting for a US-based team who will help use their personal networks to grow the North American business. The selected candidate will join the current leadership team including Nick Lane, Alexis Dalrymple, Elena Davidson and Matt Wood in developing long term business development plans and ensuring that all clients benefit from the company’s integrated marketing, PR and digital service strategy approach.
“Too many firms rely too heavily on sending UK-based staff out to build North American business, but that approach means local knowledge of the market and the technology landscape just doesn’t exist. Many of our clients want local support from Liberty because they believe in its creativity, passion and unique approach to dedicated client services. These approaches lie at the very core of Liberty’s modus operandi, and will continue to sit at the heart of the business, no matter where our offices are located.
“By opening and staffing a New York office with local specialists we will be coupling regional expertise and known how with our distinctive Liberty way, and the next six months represents an enormously exciting period of opportunities for Liberty,” added Gibbs.