About 4 years ago now, a few digital entertainment gurus got together with their respective little (virtual) black books and launched a VIP industry networking group called the Centurions. Today, the network has a global footprint with chapters in London, Istanbul, Munich and New York with other cities being planned for 2014 including a Silicon Valley chapter.
Unlike other gatherings of this sort, it’s purely all about meeting in a relaxed environment in an urban and hip venue to share news and views from the industry. There’s no sales talks, no name badges and no hidden agenda, it’s all about bringing like-minded people together and allowing them to make of the occasion what they will.
Today, the membership (you simply have to be recommended and then register via the website) is still growing in popularity and the bi-monthly social get-togethers are over-subscribed with the great and the good of the digital industry. It’s not just people from the big industry corporations although they attend too, it’s the entire landscape of the digital world from VCs and PE investors, the legal profession, entrepreneurs – from music, gaming, mobile, internet companies and more. Quite simply, it’s one of the best mixers I’ve ever been to and that’s why I became part of the founding team and have provided free support to help market the Centurions and make it even more successful.
Despite the advantages of social networking sites, Centurions proves that there is still a real need for people to connect face to face – to enjoy a community of peers and actually TALK to each other in real-time in a physical environment. This is how I’ve built my agency over the years – I certainly subscribe to the “who you know” theory of business. People still buy from people. The Centurions is also online, we’ve got a LinkedIn group, we tweet and we’re on Facebook, but the popularity and growth of this networking model would not be the same without the meet-ups and the bond we’ve created with our members.
Business is now being done. Deals are being talked about. People are being introduced and talent and information is being shared. And it’s a showcase for how generous this industry can be to each other. I’m really proud to belong to the founding team and I’m looking forward to getting the next chapter off the ground. For more information about Centurions events and to register your interest, visit www.centurionsconnected.com and get involved. Happy networking!