Liberty Communications, the integrated digital marketing communications agency, today announced that it has been appointed by innovative proximity marketing specialist Geemo to raise awareness of its proximity marketing solutions in the UK.
Focusing specifically on beacon, ibeacon, geo-fencing and location management technology, the campaign will target events and experiential agencies, marketers and retailers. Liberty’s remit also includes positioning Geemo and its senior executives as thought leaders in the proximity marketing space.
Using Geemo’s technology, brands with physical locations such as retail stores, visitor attractions and sports venues can target consumers directly with digital messages, information and offers sent to their smartphone based on their geographical location. Through employing Geemo’s solutions to communicate directly with in-location consumers, marketers can gain a much deeper understanding of their customers, helping them to deliver relevant, engaging content and incentives. Using heat maps of most visited areas, companies can also build an accurate picture of customer behaviour, enabling insights that previously would only have been available through expensive monitoring studies.
The Geemo platform is accompanied by a range of services from the company’s development partner, WeAreApps, who specialise in building apps for iOS, Android, Windows Phone and HTML5. WeAreApps already has a strong heritage through its work with leading brands such as Ford, Avon, Cadbury, and Penguin.
Ian Malone, CEO of Geemo said, “This is a very exciting time for us as we look to embark on our first PR campaign to support Geemo, and our innovative suite of proximity marketing solutions. We have a great deal of expertise within our team and are looking forward to using this to convey a strong thought leadership position over the coming months. Having spoken with a number of agencies, we judged Liberty to be best positioned to communicate our story, expertise and technology to a wider market. We’re looking forward to working with the team for a successful 2014 and beyond.”
Dee Gibbs, Founder and Global CEO at Liberty added, “Geemo has a very strong proposition and client base and we’re thrilled to be working with them to build their UK presence and make them the ‘go to’ resource for media covering proximity marketing. We have a strong heritage in not only the mobile marketing space, but also in reaching vertical sectors like retail and the events industry. We’re delighted to be working in partnership with Geemo and are keen to use our network and experience to support their business goals in the UK.”
Liberty Communications was appointed after a competitive pitch process which took place in August.