Erlang appoints liberty to raise industry profile

By 20th December 2010Agency News

liberty, a specialist technology PR and marketing agency, today announced that Erlang Solutions Ltd, the driver behind the worldwide uptake of the Erlang programming language, has appointed the agency to oversee its European public relations efforts.  This agreement will see Erlang Solutions and liberty partner on a European public relations initiative from 1st November 2010.


As part of the agreement, liberty will support Erlang Solutions in the building of relationships with European media and analyst audiences, specific support around the companys international event, the Erlang User Conference.  In addition to this, liberty will support Erlang Solutions in maximizing its presence at major industry events, such as the GSMAs Mobile World Congress 2011.  The PR partnership will aim to bring Erlang Solutions voice to the fore in relation to Open Source and growing the worldwide Erlang programming language community, targeting everyone from lone developers to Fortune 500 companies.


Dee Gibbs, joint managing director of liberty and head of the PR division HQ, commented: liberty is uniquely placed to support Erlang Solutions as it continues to drive and grow the Erlang community having worked in partnership with some of the most innovate start-ups, as well as the largest players in the global IT and telecoms industry, since the companys inception in 1998. Well bring our unrivalled media and analyst contacts to bear for Erlang Solutions, helping the company in building those all-important industry relationships and raising its international profile.


We required an agency which could help us raise our profile and, as we enter an exciting period of growth support us in reaching the next level in our business strategy, said Marcus Taylor, CEO at Erlang Solutions Ltd.  We feel that liberty is the best fit for us, both culturally and in terms of the teams insight into our marketplace, professional expertise and understanding of strategic communications. We look forward to working together.


About Erlang Solutions Ltd

Erlang Solutions specialises in supporting businesses with the creation, integration, delivery and lifetime support of products and services based on the Erlang programming language, from small developers to Fortune 500 corporations. Unlike other software services companies Erlang Solutions is the only company of its kind totally focused on Erlang and the Erlang community, offering industry-leading research, development, training and worldwide support for businesses using Erlang.


Erlang Solutions helps its customers to realise the potential of Erlang-based solutions, with all the inherent benefits of the low lifetime cost, extreme reliability and scalability, which Erlang offers. For further information please visit


About Erlang, the programming language

Erlang is a programming language developed specifically for systems requiring extremely high levels of reliability and scalability. Erlang is ideally suited to use in systems with a high degree of concurrency, such as telecoms, banking, automotive, instant messaging and social networks. Erlang Solutions was founded in 1998 by several of the original creators of the Erlang language. Erlang is an Open Source language with an active and growing global community of developers and programmers.


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