Liberty Communications, the integrated digital marketing communications agency, today announced that it has been selected by Donky, a Dynmark brand, to support the launch of the company into the UK and US market and grow brand awareness.
Focusing on positioning Donky’s unique capabilities to support marketers, retailers, banks and gaming companies on their journey into the connected world, the campaign started in November and comprises of media and analyst relations, content creation and event management.
Donky leverages the capabilities of a cloud-based Over the Top (OTT) network to allow their customers – leading retailers, gaming companies and banks – to connect, identify and interact with their customers, via apps, online channels and any other web enabled device.
Donky Marketing and Product Director, Lyndsey Treharne, explained, “We spoke to a number of agencies during the pitch process but Liberty really stood out with its clear understanding of what Donky was all about, our objectives and how we wanted to get there. We needed an agency that could run strategic and precise PR campaigns and Liberty really fitted that profile.”
Dee Gibbs, Founder and Global CEO at Liberty said: “We’re delighted to be working in partnership with Donky to support the launch the company in the UK and to support with its move into the US market. Liberty’s heritage in mobile technology and experience reaching core vertical markets means it is well placed to offer this support and act as a trusted partner. We look forward to supporting the Donky team.”
Liberty Communications was appointed after a competitive pitch process, which took place in late 2014.