Monthly Archives: October 2015

Relationship goals: Five valuable things I’ve learned in Tech PR so far

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In my first three-months in the Liberty Communications’ San Francisco office I’ve learned that the most important part of working in public relations all boils down to one thing: relationships.

The first relationship I had to build was one with my alarm clock. I mean, I was never the type to sleep-in until noon, but the earliest start time I’ve ever had for a job was 10am. Now, imagine waking up at 6am and having to be fully alert for two hours worth of client calls before your day even starts! Here we are, three months later, my roommates are still in awe when they see me running out of our apartment before they’ve even had breakfast. But I’ve also learned that when you’re headed to a place where you enjoy working and feel motivated, waking up early isn’t actually a chore anymore.

The second important relationship I’ve built over the last few months is with my co-workers. I’ve learned that it’s vital to open up to the people on your teams so that they feel comfortable giving you feedback, which in turn, leads to professional growth. As you continue to work together, they might also introduce you to passions you never knew existed. In my case, I’ve discovered an interest for big data and real-time communications technology.

Next, I’ve learned that the relationships built with journalists, editors and clients are amongst the most important. You thought your mom was harsh about making sure you mail those graduation photos and thank you cards? Ha! Try not answering a clients’ email in a timely fashion, or not doing your research to present relevant information that fits a reporters’ beat before sending a pitch. This is another aspect in which paying attention to detail comes into play, as it’s important to keep the relationship with a reporter in mind, not just settling for the fact that you’ve secured a briefing or a decent piece of coverage.

I’ve seen first hand that trust between a client and their PR team is what builds a great relationship. Once a client sees that we have their best interests at heart, the opportunities to show value are countless. That kind of trust only comes from transparent professional contact, exceptional communication, mutual respect and taking the time to really understand your clients’ needs.

Last, and certainly not least, is the relationship you need to develop with yourself. I’ve been extremely fortunate to join an agency and a team that is more closely-knit than I had originally expected, especially since some of my colleagues are over 5000 miles away in London. The team has helped me focus on my strengths and build on them. It’s truly a remarkable feeling to be a part of Liberty, and I love being able to support my teammates and see the direct effect of my contributions.

As I move into my fourth month working at Liberty Communications, I’ve realized just how much I’ve learned since starting. In college, you learn the concepts and practice your writing but it’s not until you put your education to use that you actually begin to learn that there’s so much more to know. These interpersonal relationships are critical to your success in the exciting – and sometimes challenging – world of tech PR.

Kourtney, Junior Account Assistant

light trails

Bringing Art to Life Through Technology

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There is no question about it; technology has carried art leaps and bounds over the past 100 years. From the progressive development of photography and film, to technologies used on the stage in theatres, the evolution of art is intrinsically linked to technological advancement. The uncertainty of the future is inevitably going to be regarded as exciting and we will never stop fantasising about what is to come, and what this will mean for the art world. One recent exhibition that opened this summer at the Tate Britain in London seems to have discovered the future of technology by travelling back in time through art.

Until now, the 4D experience has only existed in movie theaters. However now it’s time for 4D cinema to take a step back to make room for the 4D art experience. The Tate Sensorium is an incredibly small exhibition with no more than four paintings on display. The creative company Flying Objects partnered up with Tate Britain to tantalise the senses through works of famous artists; Francis Bacon, David Bomberg, Richard Hamilton and John Latham.

The former three purely focus on four senses: taste, touch, smell and sound, to catalyse the audience’s imagination and temporarily transport them back into the era of the artwork, fully immersing them in the painting. However John Latham’s piece, Full Stop, is dedicated to the fifth sense, touch.

By using ultrasound technology, Ultrahaptics and Flying Objects created a physical space which the audience can feel and hold the image portrayed in the painting by touching nothing but air. The ultrasound travels from multiple speakers and reaches the audience’s hands, vibrating to create a sensation as if they were touching the object. The ‘mid-air tactile feedback technology’ allows the audience to feel the object in the painting whilst visually studying it, enhancing the overall experience.

This exhibition has provided us with a concept that seems alien to us; to be able to touch something without touching anything at all. With this in mind, the technology has opened a new area for us to work towards and has given the world a glimpse of what we will see in the future.

Artists are constantly searching for ways to push the boundaries of expressionism and technology has provided the art world with a platform in which to progress. With this latest exhibition, it seems that this combination of art and technology may have already kick-started our ‘future’.