Monthly Archives: June 2014

liberty news

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EE bring 4G mobile broadband to 73 per cent of UK
EE has deployed its “superfast” 4G (LTE) based Mobile Broadband network to another 14 large towns (total of 229 large towns / cities and more than 2,500 villages / small towns), which raises its overall network coverage to 73 per cent of the United Kingdom (population). But they’ll need to go a lot faster to hit the 98 per cent target. The new service officially goes live today in Mansfield, Swinton, Jarrow, Kirkby, Wishaw, Ilkeston, Castleford, Walton-On-Thames, Totton, Carrickfergus, Newton Abbot, Wimborne Minster, Ramsbottom and Dumbarton. notes that such locations are only considered official 4GEE towns once “at least 80 per cent of the area is covered“.


Ofcom rules that BT’s Openreach broadband infrastructure must ‘be repaired in two days’
Ofcom has ruled that Openreach must increase the speed of its broadband and telephone repairs and installations from 1st July. Ofcom has introduced new performance standards for the infrastructure company, which dictate “the majority of phone and broadband faults have to be repaired within two working days, while most customers requiring a new line must receive an appointment within 12 working days.” In addition, according to Ofcom, BT Openreach must “make clear the timeframe in which it is currently completing any remaining repairs or installations, to provide reassurance to consumers about how long the work is likely to take”.


Vodafone to win EU approval for deal
Vodafone is set to gain unconditional EU approval for its 7.2-billion-euro ($9.79 billion) bid for Spain’s largest cable operator Ono as regulators do not have competition concerns, three people familiar with the matter said on Wednesday. The deal is part of a wave of consolidation in the telecoms industry and is the British firm’s third acquisition of a European fixed-broadband asset in two years. Telecoms providers say more mergers are necessary to offset falling revenues and to secure the funds to upgrade infrastructure for fast-speed broadband.
Business World


enterprise technology

NETGEAR announces powerful Nighthawk X6 AC3200 Tri-Band WiFi router
Buying bargain-priced routers results in poor performance and dropped connections. Nothing is worse than having to unplug your router to reset it each week. Now however, NETGEAR releases a router that makes me consider upgrading – the Nighthawk X6 AC3200 Tri-Band WiFi Router. “The new Nighthawk X6 AC3200 Tri-Band WiFi Router (R8000) is the first tri-band WiFi router available for purchase incorporating the powerful new Broadcom 5G WiFi XStream platform. With six high-performance antennas and three network bands, one 2.4GHz and two 5GHz, the Nighthawk X6 delivers the industry’s fastest combined WiFi speed, up to 3.2 Gbps (1300+1300+600 Mbps). It balances the network load to ensure the best WiFi performance for each device and deliver the maximum wireless range available today”, says NETGEAR.
IT Pro Portal


Oculus to acquire the company that designed the Xbox 360 controller
Oculus VR isn’t sitting idle under Facebook’s wing — the virtual reality company announced Tuesday it has acquired Carbon Design. The design firm works on medical and consumer products, including some very recognizable ones — Carbon worked on the Xbox 360 gamepad. Peter Bristol, Carbon’s creative director, says virtual reality has finally arrived. “From a design and engineering perspective, building the products that finally deliver consumer virtual reality is one of the most interesting and challenging problem sets ever,” he said in an announcement. Carbon will be working from its design studio in Seattle; Oculus is based in Irvine, California, and has an R&D team in Redmond, Washington. According to Oculus’ release, the two companies have been working on “multiple unannounced projects” for close to a year. Oculus has yet to announce a release date for the first consumer version of its virtual reality headset.


Invisible Wi-Fi revealed through light graffiti
The ghost out of the machine? In a project he is calling “Digital Ethereal”, artist and researcher Luis Hernan at the University of Newcastle in the UK has rendered the invisible visible — revealing in red, yellow, green and blue the Wi-Fi signal strength in the world around him. He has called his device the Kirlian Device — named for Russian inventor Semyon Davidovich Kirlian, who discovered Kirlian photography, a technique for photographing electrical discharges, usually invisible to the naked eye. But his project has something of the spiritual about it.
C Net



media news

UK app developers predicted to add £4bn to economy this year
British companies building apps for smartphones and tablets are forecast to generate £4bn in revenues this year, with the UK benefiting more than any other European economy from the billions consumers spend on their phones. Over a third of the revenues generated by all 28 European member states come from the UK, with 8,000 companies directly involved in app development, employing 380,000 people, according to research commissioned by Google to launch its global I/O conference for app and software developers. Britain is home to King Digital Entertainment – which makes the blockbuster smartphone game Candy Crush Saga – the BBC and developers such as Mubaloo, which creates apps for other organisations including the Met Office, BP and computing group Hewlett-Packard, makers of some of the most widely used apps on the planet.


Online news overtakes newspapers for the first time in UK history
Online news consumption has overtaken newspapers in the UK for the first time showing the fastest growth of any method out there according to Ofcom’s latest survey. Ofcom’s News Consumption in the UK report found that 41 per cent of the population access news on apps and websites whereas just 40 per cent use newspapers to find out what is going on. Consuming news online was the fastest growing of any medium as it increased from just 32 per cent in 2013 and much of this is down to younger people between the ages of 16 and 24 driving change. 60 per cent in that age group consumed news in this way during 2014 and that is up from 44 per cent last year, with 45 per cent calling websites and apps the most important source of news around.
IT Pro Portal


Pinterest comes to Android Wear and tells you about nearby pins
On Wednesday, Google made a whole load of interesting and exciting new announcements at its I/O developer conference. But what excited and interested us the must? Well, it had to be the closer look and added features of its new operating system built entirely for wearables, Android Wear. Google has already announced a bunch of interesting partnerships with popular apps, and as obsessed Pinterest fiends big fans of Pinterest, we were delighted to see it’ll be one of the first apps to come to your wrist.
Shiny Shiny

liberty news

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Telefonica opens network to get EU nod for E-Plus deal
Telefonica Deutschland said it had agreed a deal with small rival Drillisch as part of its efforts to obtain regulatory clearance for its 8.6 billion euro ($117 billion) takeover of KPN’s German business, E-Plus. The German unit of Spain’s Telefonica said on Wednesday it would grant Drillisch access to a fifth of the combined network of Telefonica and E-Plus.


Agilent to support China Mobile’s 5G endeavours
Test and measurement firm Agilent Technologies has announced an agreement to collaborate with China Mobile Communications Research Institute (CMRI) on the development of 5G wireless. The two companies signed a memorandum of understanding in Beijing, under which Agilent will actively support the research and development programs on 5G, led by CMRI, and provide test and measurement solutions for next-generation 5G wireless communication systems.


Europe slashes data roaming rates
Data roaming costs within the EU are set to drop dramatically from 1 July as rules governing what operators can charge customers kick in. The price of using one megabyte of data will decrease from 45 cents to 20 cents, making it cheaper to use maps, watch videos, check mails and update social networks while travelling across the EU, the European Commission said.
IT Pro


enterprise technology

European software companies continue to outgrow the market
European software vendors have generally enjoyed a relatively good year and have responded well to recessionary pressures. In 2013, the last full year for which accounts are available, revenues for the top 500 European ISVs increased by 13.04 per cent to $137.8 billion.
Comms Dealer


Banks to open customer data for current account comparison
Bank customers will soon be able to download their current account data and compare against other providers using online tools, following a public and private sector agreement. Six major banks – Barclays, HSBC, Lloyds Banking Group, the Royal Bank of Scotland, Santander and Nationwide – will allow access to a year’s worth of account data in a single file, delivered in an industry standard format.
ComputerWorld UK


US may extent some privacy rights to Europeans
The U.S. government has said it may extent certain privacy rights to European citizens that only U.S. citizens currently enjoy. Attorney General Eric Holder said on Wednesday that the U.S. intended to “take legislative action in order to provide for judicial redress for Europeans who do not live in the U.S.,” according to a welcoming statement by EU justice chief Viviane Reding. As Reding said, this could remove a major blocker in data protection negotiations between the U.S. and the European Union.



media news

Facebook’s Oculus eyes consumer virtual reality device with acquisition
Oculus, the virtual reality Technology company owned by Facebook, has bought the product design firm best known for creating the Xbox 360 controller as it aims to take its VR device into the mainstream.
City AM


Netflix starts making movies: The Batters Bastards of Baseball trailer
Netflix has already reshaped the TV landscape thanks to House of Cards and Orange Is the New Black, and now the on-demand giant is taking its first steps into feature films. The Battered Bastards of Baseball, a documentary from Chapman Way and Maclain Way, tells the incredible true story of actor Bing Russell’s (father of Kurt Russell) Minor League Baseball team the Portland Mavericks.
Digital Spy


World Cup boosts Tinder use in Brazil by 50pc
Tinder has experienced a 50 per cent increase in downloads and use in Brazil fuelled by amorous tourists as the country hosts the World Cup. The dating app, which was launched 18 months ago, has more than 10 million users across the world. Behind the US and UK, Brazil is Tinder’s third-largest user base.
The Daily Telegraph

PR: insight from an untrained eye

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My week at Liberty Comms began with a warm welcome as I was offered breakfast and was then introduced to the team.

Any preconceptions that I previously had of PR professionals quickly dissipated as I began working within a team who were consistently cheerful and relaxed whilst working both independently and with each other.


The variation of the tasks I was taught and given to complete was not at all a surprise to me but I was surprised by the number of international clients Liberty looks after. Dealing with multiple time zones and teams across the world provided a challenge but it was this challenge that was the most rewarding aspect of my work experience.


I also really enjoyed having the opportunity to talk to some journalists over the phone in order to find out more information about a press opportunity for a client. This was  daunting at the beginning but very exciting as I got into the swing of it.


The misconception of anyone who feels that the main role of PR professionals is to make phone calls and attend events in their fanciest outfits is not at all true. Yes this is an aspect of the job (and important for building contacts) but is far from being the only task that these professionals do.


‘Liberty is a leading marketing and PR agency that provides clearly defined creative communications services to technology businesses.’ These qualities are unmistakably visible within the team as they all possess in-depth knowledge about the technology industry which enables them to provide an excellent service for their clients.


They were also able to communicate this to me, a 17 year old who prior coming to Liberty Comms had technological knowledge that went as far as knowledge of the apps on my phone and the social media websites that are globally available!


PR is an industry that is both competitive and creative and it is those agencies which have the ability to rise above the competition and illustrate their creativity which will do well. As an agency, Liberty has these qualities and as a result is very successful at providing its clients with advice about all aspects of its business’ communications.


I have thoroughly enjoyed my experience at Liberty and have gained a lot from it; I feel that I know now that the public relations industry is a place that I would love to work in within my professional future.


Liberty Industry News – June 12, 2014

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EE broadband is now available to everyone, not just EE mobile users
If you’ve fancied yourself some of EE’s broadband but don’t use the network, it’s your lucky day – everyone in the UK can now get in on the action. Starting today, EE home and fibre broadband, previously only available to EE mobile customers, is available to all.


Starbucks is trialling wireless charging in some of its coffee shops
Starbucks has teamed up with Duracell to begin a nationwide rollout of wireless charging systems for smartphones across the US. The wireless charging mats are currently in a handful of Starbucks coffee shops on the west coast around San Jose and on the east coast around Boston.


LG team up with McAfee for G3 security
LG G3 smartphone to come preinstalled with McAfee Mobile Security. LG has teamed up with security software firm McAfee to provide mobile ‘anti-theft’ security on the G3 smartphone – launching next month. The software, which comes preinstalled, will enable users to disable and remotely wipe their handset in the event of it being lost or stolen, using a secure online account.
Mobile News



enterprise technology

Microsoft tightens service terms and emphasises privacy
Microsoft has updated its customer service agreements to make them easier to understand and more explicit about privacy. The firm has advised users in a blog post. The message is heavy on ease of use and transparency, but privacy is a hot topic, and it is privacy that Microsoft highlights as its first change.
The Inquirer
TweetDeck fixes glaring XSS vulnerability
Twitter has patched up a security flaw in TweetDeck, an XSS cross-site scripting vulnerability which allowed an attacker to remotely execute Javascript code. And when the vulnerability came to light yesterday, it was certainly used, with many thousands of users being treated to comedy pop-up messages, and forced retweets of the bug.

Computer bug sends €10m worth of medication to the incinerator
A robot responsible for distributing medication to different parts of a French hospital has sent drugs and medical devices worth millions of euros to an incinerator as a result of a computer bug. The malfunction has affected the Centre Hospitalialier Universitaire (CHU) in Rennes for several years but was only revealed following an investigation by local magazine Le Mensuel de Rennes. The management of CHU has admitted that the problem is still ongoing.



media news


Amazon launches its Prime Music streaming service with 1m songs
Amazon is the latest internet giant to enter the streaming music market, debuting its Prime Music service in the US today. It’s being bundled into the existing Amazon Prime subscription service rather than launched as a standalone product. That means customers paying $99 for free shipping, streaming TV and films and Amazon’s “lending library” of e-books will now also be able to access Prime Music’s catalogue of streaming songs.
The Guardian


News-seeking Britons abandon computers for mobiles
Britons are rapidly abandoning computers as their main way to access digital news in favour of updates on smartphones and tablets, a major study of media habits has found. The proportion of consumers who mostly rely on a computer to get news online has fallen by 23 percentage points in the last year to 57pc, a report published today by Oxford University’s Reuters Institute says.
The Daily Telegraph


Kickstarter team up with the Guardian to showcase journalism work
Crowdfunding platform Kickstarter has joined forces with the Guardian to publicise a new dedicated journalism category on its website together and highlight key projects. Launching today the functionality will allow journalists to seek financial backing for key projects just as it currently does for those in the technology and film sectors.
The Drum

Liberty Industry News – June 10, 2014

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Vodafone Takes on EE: Extends 4G service to new UK towns and cities
UK’s major cellular service provider Vodafone has stated that it will cover more cities in the United Kingdom with its 4G network. The towns and cities that will now be covered by Vodafone’s 4G network are: Reading, Basingstoke, Portsmouth, Southampton and Bournemouth. Vodafone states that with the addition of these cities and towns, approximately one million citizens can look forward to accessing 4G services this summer, for use at home as well as in the office. The company also said that along with home users, approximately 35,000 businesses would also newly gain access to the Vodafone 4G network.
International Business Times


Rise of mobile workers shapes cloud computing landscape

As cloud technologies mature and awareness of their benefits improves, more organisations in the United States and Europe are deploying cloud solutions to reduce IT costs and optimise operations, according to Frost & Sullivan in a new study.US companies are ahead of their European counterparts in terms of cloud uptake due to greater technology exposure as well as better macro-economic conditions.

Comms Dealer

Telefónica selects Amdocs for LATAM quad-play transformation
Amdocs and Telefónica are teaming up to deploy quad-play services in Chile and Peru. The Spanish telco has chosen the American software producers to lead the transformation of telecoms and TV services in the South American markets. By standardising Telefónica’s business support systems (BSS) on Amdocs software, Telefónica subscribers will be able to move seamlessly between all customer interaction channels, whether self-service or agent assisted, via the Web, call centre or at the retail store, across its entire quad-play offering – wireline, wireless, Internet and TV.
Rapid TV News



enterprise technology
Cybercrime losses top $400 billion worldwide, study claims
Computer-related crimes may cause as much as US$400 billion in losses annually, according to a new study that acknowledges the difficulty in estimating damages from such acts, most of which go unreported. The study is the second to come from Intel’s McAfee security unit in partnership with the Center for Strategic and International Studies (CSIS), a Washington, D.C.-based think tank.
Tech World


CIOs adjust to enterprise tech as a fashion statement
CIOs reeling from their recent loss of technology purchasing power — as it shifts to the front business lines in marketing, finance, human resources and other departments — will find a hero in Ralph Loura, vice president and CIO at The Clorox Company. In truth, today’s CIOs take their marching orders from line-of-business managers while dealing with rogue enterprise apps and cloud services on a massive scale. In fact, 40 percent of all IT spending is now outside of the traditional IT budget, according to a recent report from CEB. But at an event in San Francisco last week, Loura reminded his peers, “User-led is not the same as user-centric.”


EzeeCube home cloud makes your photos and videos accessible from anywhere
As our recent Cloud storage comparison guide demonstrated, there are plenty of options for storing your photos and videos with an online storage provider, such as Google or Dropbox. A private, home-based cloud can provide more control, better security and home-integration options, though. EzeeCube is a new home cloud hub that aims to do just that.


media news


Instagram expands ads to international users
Instagram is taking its advertising strategy global. The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according to a company spokesperson. Instagram will start with three countries — Canada, the United Kingdom, and Australia — but more countries could be added in the future.


Sale of ‘’ to set UK record as web firms shorten addresses
Sale of ‘’ to set UK record as web firms shortenA major expansion of Britain’s online real estate will create one of the shortest and most expensive web addresses in the world, when goes on sale for the first time on Tuesday. The four characters are expected by their owner, insurance entrepreneur Simon Burgess, to sell for around £10m, which would be the highest price ever paid for a UK web address.


Sony announces PlayStation TV coming to America this fall
Sony Corp. announced Monday that it’s bringing new installments of the popular video-game franchises “Uncharted” and “LittleBigPlanet” to the PlayStation 4 as it celebrated the 6-month-old game console’s marketplace triumph. Sony also premiered “Abzu,” an undersea odyssey from the creators of the award-winning “Journey” and “Entwined,” a psychedelic 3-D flying game. And it showed new highlights from the steampunk thriller “The Order: 1886” during its annual presentation at the Electronic Entertainment Expo in Los Angeles.


Liberty Industry News – June 4, 2014

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Britain’s Ofcom proposes further cuts in mobile phone charges
British telecoms regulator Ofcom on Wednesday proposed further cuts in mobile termination rates – the charges operators impose to connect calls across networks – in a move that could lead to cheaper bills for consumers.


UK broadband prep fixed line and 4G LTE Internet for London homes
UK Broadband (UKB), the sibling of Hong Kong based telecoms giant PCCW (HKT), is today expected to take another pop at breaking into the consumer Internet access market when it launches a new fixed line and 4G (TD LTE) fixed wireless based broadband service for homes and businesses in London using its 3.5GHz or 3.6GHz radio spectrum bands.


Vodafone moves major R&D hub from Silicon Valley to London
Vodafone is to move its ‘xone’ research and development (R&D) hub from Silicon Valley to London, hoping that UK and European talent can create new products and services for its customers around the world. A team of engineers, architects and designers will build and test device prototypes, develop new applications and services and help Vodafone accelerate the time it takes to get the latest mobile technology into the hands of its consumers.
TechWeek Europe



enterprise technology

Hackers are trying to flog stolen eBay logins part deux
We’ve heard this before, of course, but a new source has emerged claiming that eBay login details are for sale on the online underground. As you are no doubt aware, eBay suffered a major security breach towards the end of last month, with attackers compromising the auction site’s database and making off with a wealth of user data including encrypted passwords (initially, eBay didn’t believe any user details had been compromised, and was therefore rather slow to respond).


Kickstarter now offering a fast track for select projects
Kickstarter is trying to make it easier to get a project started on its crowdfunding site, offering an instant launch option that does away with the need for human approval. The company said on Tuesday that it was easing up on its project posting restrictions — and eliminating some rules entirely — in an effort to give more freedom to the people who use its site to get their projects off the ground.
PC Advisor


Technology could save UK £24bn a year by 2020
Britain could save as much as £24 billion a year by 2020 through a more efficient use of technology within central and local government, according to a new report. In its Technology Manifesto report, published today, leading think tank Policy Exchange urges politicians and policymakers to put technology front and centre of their thinking for the 2015 general election.
Daily Telegraph



media news


YouTube accused of trying to strong-arm indie labels into poor deals
A threat to remove Adele and the Arctic Monkeys from YouTube should be investigated by the European Commission, according to the independent record labels they are signed to. The desperate plea for intervention – supported by the likes of Billy Bragg and Radiohead’s guitarist Ed O’Brien – comes amid an escalating row about the fees that YouTube is prepared to pay artists signed to independents.
The Guardian


Half of customers prefer social media for customer service
Social media is an emerging channel for customer-care assistance, with many consumers preferring to communicate this way, a report by Amdocs shows. 50 per cent of consumers have attempted to contact service providers through social media, but three quarters never received a response, demonstrating a clear need for companies to improve their social media presence.
Mobile Marketing

Fans streamed 2.4 billion hours of competitive gaming last year
We’ve known that streaming game video from the likes of Twitch has been popular, but the extent of it hasn’t exactly been clear. Last year 2.4 billion hours were spent watching competitive gaming (eSports) broadcasts online, according to a report from market research firm IHS. Think about this for a second: if there are around 8,766 hours in a year, in 2013 people watched some 273,785 years of League of Legends (LoL), Dota 2 and StarCraft 2 competitions.


Liberty Industry News – June 2, 2014

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Three can buy O2, EU regulator says
The European Commission has approved Telefonica’s sale of O2 in Ireland to mobile network operator Three, in a deal originally proposed in June. This makes the network the second largest in the country behind Vodafone, but, as ever in these deals, the Hutchison Whampoa-owned Three – which paid €850m for the network – claims ambitious plans to overtake its rival and will invest €300m to build a 4G network. The EU had initially opposed the deal but ceded based on a couple of provisos: Three has commit to provide network capacity and mobile virtual network operator (MVNO) services to two companies, and give them the option to buy spectrum.
The Register


Apple to reveal iOS 8 and iPhone 6 at WWDC
Apple is consistently the subject of rumour when it comes to the next iPhone. No sooner has the latest model been released than speculation surrounding the next appears. The iPhone 6 name appeared before the iPhone 5S even launched, with some reports believing the 5S would be called the 6. This of course turned out not to be the case. Speculation surrounding the naming convention always arises, even though Apple has been consistent for the past few generations. We’d fully expect the next model to be the iPhone 6, but how it would be positioned alongside any iPhone 5C replacement, we can’t be sure – there are certainly some ruminations around two separately-sized devices.


Mexico limits access to content by dominant operators
Mexico’s Federal Telecommunications Institute (IFT) established that dominant operators in the telecommunications sector may not acquire exclusive transmission rights anywhere in the country on Relevant Audiovisual Content. When such content is exclusively contracted by dominant operators, it allows them to strengthen their position in terms of audience and limits other market participants to compete effectively, the regulator said. The IFT banned dominant operators from buying exclusive rights to broadcast the final stages of the World Cup football tournament and Olympics ceremonies, as well as the exclusive broadcast rights of the Mexican football team’s matches and the key final games of the Mexican football league’s top division. Earlier this year, the IFT declared America Movil and Televisa as dominant in their respective markets.
Telecom Paper


enterprise technology

Google spending $1 billion on satellites to cover earth in wi-fi
Google plans to spend over $1 billion on a fleet of satellites that will be used to provide internet to parts of the world that currently lack digital connections. According to “people familiar with the project,” Google will use 180 “small, high-capacity satellites” that will orbit the Earth at low altitudes. Led by Greg Wyler, who set up satellite startup O3b Networks Ltd, Google has been on a hiring spree to recruit engineers from satellite company Space Systems/Loral LLC
Wall Street Journal


Windows 7’s growth strides ahead of Windows 8.x
Windows XP users might be able to (sort of) cheat the aging operating system’s end of life, but ultimately the only real way to stay safe is, as Microsoft says, by upgrading to a newer, more modern version of Windows. NetMarketShare’s monthly snapshot of the desktop OS share trend shows users are continuing to slowly migrate away from XP. The OS’s share dropped 1.02 per cent from 26.29 per cent in April to 25.27 per cent in May.
IT Pro Portal


Google Glass: Dyson designed smartglasses 10 years before Google
The technology landscape could look very different if Dyson hadn’t decided to shelve a smartglasses project that had a working prototype more than 10 years before Google’s Glass arrived. The Dyson Halo, known only by its project number N066 until today, was originally developed in 2001 – a set of augmented reality goggles featuring a full-colour 3D heads-up display the kind that’s currently being developed by Google, Epsom and Vuzix.



media news


WhatsApp returns to Windows Phone with new features in tow
Windows Phone users worried that Whatsapp’s devs might be enjoying their Facebook money too much to fix the app can now rest easy. Whatsapp is now back on the Windows Phone Store after a couple of weeks’ absence, and it even comes with new features, including chat backgrounds, better privacy settings and the ability to customize notification tones. Its pulled the app from the store after a lot of users reported having serious issues with update 3 for Windows Phone 8 that permanently disabled notifications or caused persistent errors. Just as Microsoft’s Windows Phone guy Joe Belfiore promised on Twitter, though, Whatsapp’s back and ready for more cross-platform messaging.


YouTube still blocked in Turkey despite top court verdict
Popular video-sharing site YouTube remained blocked in Turkey on Sunday despite the country’s top court ruling that the blanket ban contravened the right to free speech. Turkey’s constitutional court ruled Thursday that the ban on YouTube violated individual rights and freedoms, clearing the way for access to the service to be revived following a two-month ban. Transportation Minister Lutfi Elvan, who is also in charge of communications, said the court decision had not yet reached the relevant government agencies.


Cost to acquire app purchasers 20 per cent lower on facebook than banners
App users acquired via Facebook make purchases at a rate of nearly 50 per cent higher than those acquired through banner networks, and 12 per cent higher than video ad networks. That’s according to a report from app marketing firm Fiksu which also found that, although Facebook’s CPC (Cost Per Click) is 10.4x higher than banners, the cost to acquire a purchasing user through Facebook ads is 20 per cent lower – and eight per cent lower than video.
Mobile Marketing