CSR: Improving Media Literacy

As part of our corporate social responsibility initiative (CSR), Liberty has been working towards improving media literacy and increasing general knowledge of the public relations field. Our two most recent efforts stem from both sides of the pond.

Liberty U.S. – Career Day

In April, Liberty U.S. hosted a career day for three students from West County Charter Middle School. They were originally unclear on what public relations was, but by the end of their visit, they were PR pros. Or at least aspiring ones!

The students’ visit started off with a pastry breakfast and a short discussion about what they wanted to be when they grew up. Originally, the students were unsure of what kind of job they wanted to apply for or field they wanted to explore when they were older. However, they loved the idea of living and working in San Francisco.

Following our career brainstorm, we gave the students a briefing on public relations including:

  • In-house vs. agency PR
  • Verticals within PR
  • Tasks of a public relations professional
  • Traits of an exceptional public relations professional
  • The “traditional” PR career path

Our goal throughout career day was to touch on the importance of media literacy and teach the students about rhetoric and word choice. The students were both attentive and interested in the knowledge shared and walked away knowing that public relations professionals can be found in any industry (and that we eat a lot of pastries)!

 

Liberty UK – PR Workshops

At Liberty, we strive to engage people with our work, which is why our second initiative, which was held today in London was the first in a series of free creative workshops focused on helping businesses understand a little more about how PR can help them.

The workshop was a great success so it’s something we aim to continue on a more regular basis on both sides of the pond. Watch this space for more information but if you have any questions in the meantime or would like to hear more, drop us a line at info@libertycomms.com We’d love to hear from you!

 

 

Olivia Mora

About Olivia Mora

Olivia is an Account Executive at Liberty Communications.

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