Monthly Archives: December 2016

2016 Wrap Up

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I am confident we can all agree that 2016 has been quite an eventful year on the world stage.  In the UK the news that BREXIT was going to happen came as a shock to most, and in the US, the presidential elections completed the uncertainty double.  With the political climate changes and some fairly radical shifts, we’ve been thinking about what that means for the Liberty Comms team as we come to the end of 2016 and embark on a new year which promises continued technological advances whatever happens on the world political stage.

Our global Liberty team has had plenty of positives to share from both sides of the Atlantic.

At Liberty in London, we announced a new managing director for the UK business with Elena Davidson taking the reigns.  We welcomed Riikka Heinaaho and Michael Walker and in San Francisco the team continued to expand.  Just two short years after launching our office in California, we’ve grown the business with some fantastic client support and welcomed new team members who brought the best of the Silicon Valley PR scene to Liberty’s door.  We welcomed Megan Keesee as a Senior Account Executive and two new Junior Account Executives, Leah Monteleone and Anna Palagi. Adding to the senior team,  Liberty’s senior consultant, Mark Button supports from San Diego.  We’re on the lookout for more new talent for 2017 as we plan for further growth – in our world nothing stands still and we’re looking forward to the next phase of Liberty’s story.

2016 brought exciting new clients to our already outstanding roster. In the UK, we forged partnerships with iTalent Corp., Smart IoT, Fleep and WaveOptics. In the US this year, we had the pleasure of working on projects with the Estonian government’s e-Residency Program, Kobi Technologies and Devicescape and established continuing partnerships with Blis, FutureDial, Teleport, Efima, and THINKWARE. It has been a busy and hugely rewarding year – and we wouldn’t want it any other way. We love being part of our clients’ teams and being part of their success in the technology sector around the globe.

Liberty is gearing up for a new year with fresh eyes, open minds and new ideas. I am confident that my international team of PR professionals will kick off 2017 with greater momentum and enthusiasm than ever. As always, we want to extend our gratitude to our amazing clients and partners. We wouldn’t be where we are today without you. Cheers to a successful 2016 and a prosperous new year!

Liberty Presents our Senior Executives – An Interview with Elena Davidson

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At Liberty we think it is important to honor all of our employees, especially the people who have helped build this agency into what it is today. With that being said we are excited to kick off a new series profiling all of our senior executives.

First up is Liberty’s new Managing Director, Elena Davidson, coming to us from our London office. She has been with Liberty since 2008 and has played an important role in Liberty’s continuing growth. We sat down with Elena to learn more about her:

Hi Elena, congratulations on your promotion and thanks for volunteering to help us kick off our new series. Our first question is, what is your management style?

I think Liberty has a very special culture – one that is centered around an ethos of support and collaboration. I am a firm believer in this and the benefit it brings to the team spirit we have within our offices. It’s far more motivating to work hard for a company you believe in and who believes in you!

Let’s take out our crystal ball, shall we? We wanted to know, where would you like to see Liberty in the next 5 years?

Liberty is founded on great service for our clients and great opportunities for our team. As we look to 2017 and beyond I see us continuing to create and deliver exceptional international PR services for our clients. We also have an ambition to build our business organically by creating a team that we hire ourselves, knows each other, believes in our business and collaborates across time zones.

What is your favorite/proudest memory during your time at Liberty?

My proudest memory at Liberty was becoming Managing Director. It is both a privilege and an honor!

On a more personal note, if you could live in a book, TV show or film, what would it be?

I am going to defer to my daughter on this one – she’d say Frozen which would probably be quite a good choice!

Besides being a PR super star, what was your dream job growing up?

I wanted to be a teacher. Lucky for me, I married one instead!

Thanks so much for joining us today Elena, we really appreciate everything you do here at Liberty. Thanks for sharing your insight!

Make sure to tune in next time, as we continue to interview the senior management team here at Liberty to see what makes them tick.