our approach to communications
At Liberty, we can help you extend your brand through effective communications. We start by creating a tailored PR program that is right for you – and your budget – to reach the media community that will best influence your customers’ buying decisions. This is achieved by starting with your business goals and working backwards. In doing this, we make sure we understand your business, what it offers and how to differentiate it from your competitors.
We think innovatively and act creatively to go that extra mile to add real value to our client’s business – something that most agencies simply fail to deliver on. We are flexible – we know that business can be unpredictable at times and that we have to adapt to your changing needs rather than be driven by ours. The end result is a communications plan that allows you to better engage with your customers.
media + analyst relations
The foundation of what we do is working with the media and analysts as key influencers to enhance your reputation with them. But we are not just your average PR agency; PR is a lot more than writing a press release! We help you achieve thought leadership in your message and we know the right people to reach. Our strategic recommendations come directly from the media and analysts we work with daily.
digital + social
Communications also has a direct touch. In the digital age, organisations need to ensure they are communicating directly to customers and prospects in a clear, concise and effective way. The use of social media, website and direct e-mail marketing have to integrate to deliver succinctly to your target audiences and to build the customer journey.
We work as an extension to your own organisation. We can work collaboratively and flexibly with you and your existing marketing infrastructure on more complex multi-channel campaigns including product and company launches. But it is not just execution – we can help you with content generation too using our relevant industry/technology knowledge.
meetings + events
Often communications requires a face-to-face approach. We can manage your meetings and events – from a bespoke roundtable event to an invited audience of media to creating your presence at a trade show. We handle the end-to-end process from concept, message development, through audience acquisition and delivery – taking the pressure off you.
strength in the technology marketplace
building communication through technology
Our focus is on technology and what it takes to communicate a technology message. It is what we know and what we have done since Liberty Communications was created. Liberty works with a diverse but complementary set of clients in the technology space reaching both a business and consumer marketplace.
Our focus means that we don’t try to do all things for all people. We are big enough to get you noticed, but still small enough to care about each and every client. Our focus is what attracts many of our larger clients who could have played it safe and selected a big name agency. Liberty is an award winning agency with a thriving community of happy and loyal clients – just ask them!
liberty, inspiring conversations in technology
our awesome team
When you work with Liberty you get access to a team – however big or small your organisation. Our senior management team takes a direct interest in all of our clients. We carefully choose those that come to work with us and we ensure that they have passion and support for the Liberty ethos.
We invest time and effort in extending their skills both as PR professionals but also in the technologies and markets that our clients base their business upon. We are open and transparent about those team members that you will primarily work with on a day-to-day basis – rather than entice you with a team of senior people that you see at the pitch and then never again. We’re with you every step of the way and your success is our success.
cultured and creative
Some of our client experience
Our clients may all have technology as a foundation for what they do, but they are also very different. Building on its core strength in the telecom world, especially mobile, Liberty now works with clients in both the worlds of B2B and B2C communications. Our client experience includes some of the biggest names in technology today as well as early stage companies or start-ups making their first steps out of “stealth mode”.
Our clients have grown to depend upon us for their communications needs but have often started out with relatively small projects to solve very specific business problems.
Does Liberty Communications’ experience and ethos fit with what you are looking for? Then please get in touch to discuss your communications challenge. We are proud of the work we have done for our clients and would be happy to also put you in touch with those that have worked with us to solve similar problems to hear first hand from them about our successes.
Liberty Communications has an ethos built from the experience of its founder, Dee Gibbs. Prior to setting up Liberty, Dee held in-house global marketing communications roles and has been working in the technology industry for over 30 years. In those roles, Dee worked with many PR agencies and yet few ever seemed to deliver on their initial promise. Those senior industry gurus, so visible in the proposal and at the pitch meeting, were rarely to be seen later. The work became too focused on the time and skills of one person – who either lost interest or got moved on to bigger and better accounts. Sound familiar?
So Dee created Liberty to be different and to do what she felt an excellent PR agency should do. Liberty’s secret sauce is in it’s name, Dee wanted to provide liberation for clients seeking a better level of service and return on investment. And Liberty has been doing that for nearly two decades.
experience in the technology market place
That ethos has been carried throughout its 17 year history. Liberty Communications started out in 1998 with a focus on the telecom sector, handling the PR needs of global technology companies. Since then it has worked throughout the technology sector with software developers, telecom equipment suppliers, IT infrastructure companies, consumer electronics firms, cloud services providers and much more – from the biggest names in the technology world to niche startups, industry associations and consultancies.
Liberty has built a strong relationship with individuals; both as clients and within the media that help inform and influence those clients. So much so that Liberty prides itself that 90% of its business comes from a personal recommendation from someone that has worked with us over the years.
It now has a global footprint with offices in London, San Francisco and New York.
updates from the blog
We all see stories play out in our heads before we turn them into something that we can communicate. Some of us spend a lot of our time turning those…
The robots are coming! Whether you believe they’re coming to rule us or support us, it’s safe to say that what seemed like a far off, “science fiction-y” future in…
Think of a crisis. Do you remember the details? Probably not. But you very likely do remember the performance of the CEO in vivid detail. Richard Branson in the Mojave…
Last week I attended one of The Register’s lectures: AI turning on us? Let’s talk existential risk. The main speaker was Adrian Currie from The Centre for the Study of…